United NationsDepartment of Economic and Social Affairs Sustainable Development

SDGeneration Network: A Youth Led Platform


    SDGeneration is a youth-led initiative, which started out of curiosity and passion to make a difference amongst the members of our youth community. Prior to our experience as members of the youth delegation, we discovered that our youth were unaware of the SDGs and the 2030 agenda. The initiative began with a youth-centred approach by using social media as the main platform. In the last few years, we were able to connect with different youth groups through various conferences, workshops, and social media campaigns. Furthermore, as founders of SDGeneration, we strive to educate and empower the youth to make a positive change amongst their social circles which inspires to develop to benefit the entire community. SDGeneration serves as a platform for youth to be innovative and creative with their roles in helping achieve the 2030 Agenda.


    The main objective of the initiative is to successfully provide a youth-led platform that introduces the 2030 Agenda and helps the youth community find their roles in the progression of achieving the Sustainable Development Goals, the distinguished feature used on our platform is how we aim to engage the youth and that is through the utilization of social media, the message is spread to the youth then the responsibility of innovating solutions is upheld by the youth. This objective is to be met through hosting workshops as well as seminars for members of the community. The second objective of the initiative is to ensure that youth communities in the Middle Eastern region are aware of the Sustainable Development Goals and are proactively working towards the achievement of the 2030 Agenda. This objective is to be met through the forming of a permanent youth-led board that will have youth representatives from each country in the MENA region.

    Contribution to SDG Implementation

    The will include providing information about how the practice has been framed/adapted/tailored to support the SDGs and how it is contributing to the implementation and follow up of the 2030 Agenda. Practices that initiated before January 2016 MUST inform how they have been adjusted to incorporate the SDGs. The way in which we will approach the implementation process is via methods that are easily reachable to the youth, as with SDGeneration we started with establishing the platform consisting of youth members of the community then moved on to utilizing the power of social media which became an adequate method of reaching our target audience, we then began sharing tailored stories that provide the viewers with flash introductions and facts about the SDGs and through the organization of workshops, we were able to bring in members of the youth and discuss their roles in the progression of the 2030 Agenda.

    Implementation methodologies

    At first, SDGeneration was simply an online social media platform solely depending on the power of the youth, over time it developed into a community platform that was evidently present within community events, activities that were hosted in partnership with numerous groups all over the State of Qatar as well as corporations such as Education Above All and Qatar Foundation. The way in which the projects were implemented was by connecting the vision of these corporations to the 2030 Agenda, through this strategy we were able to deliver clear messages and provide a platform for the youth to progress towards the Agenda. Before hosting any events we ensured our vision and our plan of action aligned with our vision with the activity and its outcomes. At the end of each event, we asked the attendees to provide us with feedback; this was a crucial element as it helped us reflect and make necessary changes for future events. We also ensured the attendees were able to leave with leaflets and resources to ensure they continue to be involved.


    Being the only active youth-led initiative in the Gulf we have grown amongst many communities in the region, our presence at mainstream events in the country have been crucial to delivering the message of the 2030 Agenda to the youth as well as educating a large proportion of society on the importance of their roles on the path to the achievement of the Sustainable Development Goals, the way our practice broke new ground was by utilizing the power of social media and connecting modern life events to the SDGs these messages were easily conveyable to the youth and as a result had a great response. Many challenges faced us as this was a new message to spread amongst the youth in the region but we managed to find solutions to successfully deliver the message.

    Factors and Constraints

    Over the years, the initiative participated in several workshops, social media campaigns, and conferences. The several participations highlight the partnership aspect of our work. Furthermore, the events include; Qatar leadership conference, the SDGs in the library workshop with Qatar National Library. We took this opportunity to invest in ourselves as well as our fellow youth initiatives, we hosted a couple of webinars with the Greener initiative to whom are a very active youth environmental initiative in Qatar.

    Sustainability and replicability

    Our plans to further sustain the outcomes of our initiative is to work on establishing a recognized group of youth that would represent our values and advocate for what we stand for, as for replication we have been active with local cafes to join the action in reducing the use of plastic straws a simple initiative that has inspired many food establishments to join the movement, aside from this movement there’s also the active climate action campaign that focused on cleaning public parks and beaches. These simple practices can be replicated anywhere by simply raising awareness about the impact of such small changes.

    COVID-19 Impact

    COVID-19 has affected the practical aspect of our initiative, as this year we hoped to expand to physical activities including climate marches and beach cleanups to which we had pre-planned, but due to the unprecedented circumstances, it was tough to carry them out. Although the pandemic hit us all differently, we chose to look at the bright side and advocate how the environment had a positive impact due to the minimal human interaction with nature since the beginning of the pandemic, we instilled hope to our fellow youth community that many practices can be carried out to achieve the SDGs amid the pandemic by introducing easy solutions such as replacing plastic straws with a reusable straw. We also took this as an opportunity to provide more webinars for the youth to invite them to learn about what they can do to contribute during the lockdown, this worked as an advantage as we were able to reach out to more youth.

    Contact Name
    SDGeneration Network
    Geographical coverage
    11 March 2019 (start date)
    31 December 2022 (date of completion)
    Contact Information

    Oweis, Founder