Future is in Tourism
Anadolu Efes
(
Private sector
)
#SDGAction33409
Description
We initiated Future is in Tourism programme collaboration with UNDP and Turkish Ministry of Culture and Tourism in 2007 to position tourism as an alternative sustainable development means, to create local role models by encouraging entrepreneurship, and rally the public sector, private sector, academy and civil society to support tourism. We provide mentoring, communication support and funding to 3 projects every year to make projects feasible and sustainable. Thanks to these efforts Anadolu Efes has gained awards 3 times as “The Best CSR Programme” in Europe. Also in “CSR 2.0 Approach to Corporate Governance“ academic book, the project was chosen as the best sustainable tourism project.
The applications made via the website and the first evaluation is made by UNDP's independent consultants. 20 finalists are selected from among 200-300 applications. Finalists talk about their projects at the workshop in Istanbul. Then the field visits start and finally, the representatives of the three partner institutions determine 3 projects to be supported that year with the "sustainable tourism" criteria set by the United Nations Environment Program (UNEP) and the United Nations World Tourism Organization (UNWTO). Key components of the activities included: • Needs Assessment (In order to implement a sustainable project a need assessment was conducted) • Project Activity Plan (Project activities planned based on the needs assessment) • Monitoring and Evaluation • Awareness Raising Activities, Capacity Building Trainings, Seminars, Media, Conference etc. • Monitoring sustainable tourism development actions in project destinations with respect to defined indicators and SDGs. • Communication budget is allocated for each project by Anadolu Efes apart from the grant.
Sustainable tourism has a critical role in terms of to support job creation, promote inclusive social integration, protect natural and cultural heritage, conserve biodiversity, generate sustainable livelihoods and improve human wellbeing. 18 community based sustainable tourism destination was supported and the capacity of local people was increased through awareness raising activities, trainings, seminars and experience sharing visits. 304 women employed through grant projects. 529 institutions benefitted from capacity building trainings (132 NGOs, 286 public institutions, 61 private institutions, 53 universities). 2114 people benefitted from capacity building trainings where 1104 were women. While carrying out the sustainable tourism projects, attention and sensitivity was paid to the principle of responsible tourism and responsible business. With the program, we have been deemed worthy of a total of 16 awards from various institutions and organizations.
- A unique cooperation model which included a public authority, international organization and private sector - Good dialogue among partners - Field visits, focus group meetings and workshops - Capacities and competencies of the local stakeholders developed through tailor-made capacity development programmes with a view to secure smooth implementation of the programme at the pilot locations. - The localization of SDGs achieved through sustainable tourism development through development of tourism products and services tailored for local people with lower income, encouraging and supporting participation of women.
Within the scope of MoU with Bogazici University, an analytical paper with the support of UNDP Project Team was prepared on sustainable tourism at the book 'Corporate Sustainability and Responsibility in Tourism', which contains articles from academicians from 70 different countries. Future is in Tourism was pointed as the best sustainable tourism practice in Turkey at that book. The sustainable tourism models were replicated to support SDGs in different destinations. For example, Lavender Scented Village Project as a sustainable tourism model was replicated in other destinations of Turkey. The experience based sustainable tourism models created by Future is in Tourism, were addressed as a case study for many academic publications.
https://www.gelecekturizmde.com/category/supported-projects/ https://www.instagram.com/gelecekturizmde/?hl=tr https://www.youtube.com/user/gelecekturizmde https://www.youtube.com/watch?v=1i6MW1ljkLs A Day in Ovacik Village - https://www.youtube.com/watch?v=_vqzbJJAH_8&t=558s (only in Turkish) A Historical Break in Lyckian Way - https://www.youtube.com/watch?v=p5YOQdgdov4 https://www.youtube.com/playlist?list=PLXqpodbGhvr99wyxEmgwAMnevMov3_EW6
The grant projects which are Kars Cheese Route, Journey of Linen in Ayancık and Home of Aromatic Plants in Koycegiz supported in 2020 were affected negatively by the COVID-19 pandemic. The grant projects were planned to start in February 2020. However, the projects started in July 2020. All the project activities were reviewed under the circumstances of Covid-19 and activities were revised accordingly. Specific trainings such as hygiene, digital literacy and social media management were given. For Kars Cheese Route Project, it has been planned to create QR codes that identifies hygiene standards for cheese production. Within the scope of Journey of Linen in Ayancık Project and Home of Aromatic Plants in Koycegiz Project, social distancing measures were taken into consideration.
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The project is implemented by the Ministry of Culture and Tourism and UNDP and funded by Anadolu Efes. Through the grants provided, 21 NGOs, 47 public institutions, 8 universities have been collaborated. Future is in Tourism has been used as a case study for many academic publications. This project is a unique project which was built on multi-stakeholder approach.The design and implementation of the activities are decided by the project partners.
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Zümre, Corporate communications manager