United NationsDepartment of Economic and Social Affairs Sustainable Development

Call for SDG coaching


    On the 5th anniversary of the SDGs, Wallonia launched a call for organisations interested in an SDG coaching. About thirty organisations were selected by a jury. The type of beneficiaries ranges from municipalities, provinces, public agencies, to businesses and associations. This initiative was launched because the contribution of all actors is needed to achieve the 2030 Agenda ambition.


    The objective of the coaching is for each organization to define its SDG roadmap. All SDGs are being considered in a holistic approach, but the coaching makes sure that actions are foreseen where the (potential negative) impact is the highest.

    Contribution to SDG Implementation

    The call is fully dedicated to creating awareness on the importance of SDG implementation by all actors. The selected organisations have committed to communicating on their SDG roadmap by the end of 2021, contributing therefore to raising awareness among peers.

    Implementation methodologies

    Process with the coaches - October 2020: public procurement announcement for recruiting SDG coaches - November 2020: 19 applications from potential coaches - December 2020: selection of 7 coaches - January and February 2021: 3 online sessions for methodological exchange between the selected coaches - March to October 2021: 3 online sessions for exchange on coaching practices and issues that may arise - December 2021: evaluation of each coaching and the project as a whole Process with the organisations - September 2020: call for candidates interested in a SDG coaching - December 2020: jury selecting 30 organisations (out of 34 applications) - January 2021: matching of each organization with one of the coaches - February 2021: virtual kick-off meeting with all selected organisations - March to November 2021: individual coaching - April to November 2021: monthly networking opportunity between organisations, with turns in the presentation of steps undertaken - December 2021: evaluation and concluding session Ressources The project is being followed up by 2 persons within the sustainable development unit of the public administration of Wallonia. The selected organisations have committed to put time and effort to follow-up on the advice of their coach. The budget of the public procurement covering the work of the coaches is of 170.000 € including VAT.


    This call created further awareness on SDGs, not only when the call was launched, but also through the communication the selected organisations will foresee. The publication of their SDG roadmap by the end of the year will also show how SDGs can concretely be tied to the organisation’s strategy.

    Factors and Constraints

    The budget enabled the coaching. A strong commitment of the selected organisations is needed, with the managing directors fully in favor of allocating time to the process and adopting the SDG roadmap down the road. The methodological sessions organised between the selected coaches also enable the exchange of tools and experiences in order to enrich the practices of each coach in a perspective of continuous improvement and innovation among peers.

    Sustainability and replicability

    During the implementation and when evaluating, attention will be paid to success factors and other elements. A new edition of the call might be envisaged.

    COVID-19 Impact

    Covid puts constraints on the process which has to be virtual, at least for the beginning.

    Contact Name
    Public administration of Wallonia - Sustainable development unit
    Geographical coverage

    sub-national level - Wallonia

    25 September 2020 (start date)
    31 December 2021 (date of completion)
    Contact Information

    Marie, expert in sustainable development