Sustainable Living 1.5: All Hands on Deck
United Nations Environment Programme
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United Nations / Multilateral body
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#SDGAction33741
Description
UNEP’s global sustainable living initiative ALL HANDS ON DECK! is based on Anatomy of Action (AOA) an SDG 12 focused social media tool that shows our daily impacts and evidence based actions on how to live better and lighter. It reactivates challenges local and global, feeding into events/global processes, to raise awareness (# of viewers) and create a mosaic of sustainable living today (youth posts globally)! Developed with UnSchool, One Planet Network and global experts it works thru partnerships with universities, youth organizations/influencers, companies, initiatives and institutions. Targets 5 living areas: food, move, stuff, money and fun and middle class urban youth (who use social media) thru tracks on Nature, Climate, Education to feed into summits and COPs. Reach is now 3 million and 10 million by 2022.
ALL HANDS ON DECK! aligns AOA reactivations on thematic tracks with key partners to contribute to global national and local initiatives – generating awareness and documenting a new narrative on what sustainable living looks like. Now at 3 million viewers, 10 million are anticipated in 2022 - setting pace for 2030. Activities: 1) Anchor partners engaged (2019/20) -Global Opportunities for Sustainable Development Goals (GO4SDGs) initiative rolls out SDGs. Component 3 empowers youth for sustainable living and uses AOA as basic tool. -Sustainable Lifestyles and Education Programme: Co-lead by Sweden and Japan, unites global expertise and organizations. One of the One Planet Network Programmes that promote SCP. 2) Engage partners on thematic tracks for key events - Targeted partners: Youth oriented processes/movements, institutions that promote Sustainable living and/or work with youth -Individuals and change catalysts -AOA used to support • Challenges and campaigns: universities, youth groups. • Events and initiatives: festivals, event sessions, webinars, initiatives. • Better communicate sustainability impacts: language / actions people understand. -Thematic tracks: (attached concept note outlines calendar for 2022) • Youth and Climate: ICLEI, UNFCCC, ReGeneration 2030, New York UN events, UNFCCC COP • Youth and Nature: IUCN Youth Summit; IUCN Global Congress • Youth and Education: UNESCO ESD World Conference, Sustainable Development Solutions Network (5/21) • UNEP Youth efforts: UNEA5.1 (2/21), UNEP supported ECOSOC Youth Summit SDG 12 + 13 (4/21), • Playing Wild Cards: Working with youth activists, cultural influencers, and platforms that support them (media platforms, advertisers) 3) Monitoring and resources: -Thru social media metrics, creating global visual mosaic of youth; aspirational visuals, stories, articles, blogs developed with partners amplify messages. See attached products 2/21. -Resources: UNEP sustainable lifestyles team works with inkind partner support. Youth groups, influencers work thru voluntary means. UNEP support to SLE team
1) Need for global reach – With sustainable living people don’t know what it means or what they can do. Most information is abstract or of developed economy/eco-conscious people and does not reflect global context. For people to act, messages need to be easy. AOA has evidence-based messaging is social media-based so there are metrics on how many have people have seen posts. It covers 5 living areas with 3 options in each. Hashtags’s assigned to action so viewers and actions can be tracked. To show what people are doing and where more energy is needed. Partners engaged with similar objectives and social media presence to maximize message amplification. Anchor tracks reflect sustainability trends: Climate, Nature and youth – and use global (regional and national) related processes. Each track has estimated goals to feed into ultimate goal of 10 million. 2) What does our future look like? AOA translates science into desirable, easy, everyday actions that resonate with people with an engaging platform to promote and document our future. Postings create a mosaic of what sustainable living looks like and inspires global processes to motivate real actions
Financing: AOA developed with UNEP financing and rolled out thru partners who provide in-kind support to implement. Investment and human resources: SLE team works with network/partners to ensure smooth running and improved efficiencies. Cultural differences, gender, languages and contexts are integrated. Technology: Trends are fuelled by social media messaging, individuals consult and youth get information. It needs different content development, packaging monitoring. Partnerships: AOA has partnerships so vibrant and responsive to needs and experience. Evidence base: Added value is UNEP evidence for impactful action. Constraints include human resource scarcity in managing social media efforts and the speed at which the area is evolving
Sustained reactivations of the AOA are planned and financed through 2022 with inputs into Stockholm +50. The global Sustainable lifestyles and Education Programme is an core partner that will continue to house AOA, its experience and challenge results. As behaviour change and sustainable living is a core underlying theme in UNEP’s medium term strategy, the area of sustainable living and lifestyles will increasingly evolve. Sustainable living and lifestyles is increasingly referenced in international agreements and related organizations work plans. Within companies there is an increased recognition of the importance in harnessing the power of social media to understanding and meet consumer needs. As implementation of the 2030 agenda moves from concept to personal action – evidence behind the AOA structure and the evidence supported actions will become embedded in change
UNEP’s Sustainable lifestyles and Living activities: https://www.unep.org/explore-topics/resource-efficiency/what-we-do/sust… Anatomy of Action (AOA) online hub: https://www.oneplanetnetwork.org/sustainable-lifestyles-and-education/a… More videos on AOA: www.anatomyofaction.org AOA Instagram account: https://www.instagram.com/theofficialanatomyofaction/ UNEP Major Groups Common Youth video result of AOA campaign 2021: https://drive.google.com/file/d/1iPZY3q7WMTDfopMJs852Ww_6XuEIkiTA/view?… UNEP Latin America AOA Campaign 2020 blog: https://www.oneplanetnetwork.org/new-way-livingfor-people-and-planet
COVID has made people re-examine how to live including healthcare and interlinked lifestyles systems that meet our daily needs and help us live aspirations. In a world under threat from global health concerns, economic challenges, and biodiversity loss and climate change impacts, our political, living and lifestyle decisions will (collectively) determine our future. As commuting to work and school, travelling, and engaging in face-to-face commercial and social activities came to a halt, we shifted our focus on how we lived and looked more closely at the food we eat, the stuff we buy, the way we move around, how we use our money and the fun things we do. The Initiative takes advantage of this period of reflection when people (governments and business) are rethinking how we live, to highlight the lighter and better options that exist. The five domains detailed in the Anatomy of Action challenge have been refined based on the COVID context are more relevant than ever in enabling mindful consumption and building back better and greener. (see attached COVID and sustainable living messaging piece
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Deliverables & Timeline
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Other beneficiaries
1) Youth oriented processes/movements/activities: eg: UNEP Youth Groups, IUCN Youth Summit, Regeneration 2030. 2) International Processes on Climate, Nature etc. 3) Institutions on Sustainable living and/or work with youth. Example: WWF, IUCN, Akatu, ICLEI, SLE Programme 4) Individuals/change catalysts: Influencers/social media platforms Examples: On Est Pret, Greenisthenewblack; sustainability bootcamps, festivals. See more detail in attached concept note.
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Garrette , Sustainable Living 1.5: All Hands on Deck!