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United Nations Department of Economic and Social Affairs Sustainable Development

Embroidering Impact: A Harmony of Style and Social Change

DooziStyle (
Private sector
)
#SDGAction54227
Description
Description

The primary objective of the DooziStyle initiative is to revitalize the ancient art of hand embroidery while concurrently empowering marginalized women in rural communities. This is achieved through a comprehensive training program led by Fatemeh Abdi Ghoushbolagh, providing women in rural areas with the skills and knowledge needed to master the intricate craft of hand embroidery. The initiative seeks to breathe new life into this traditional art form, preserving cultural heritage while offering economic and social empowerment to women in underserved regions. Beyond the skill development aspect, DooziStyle operates with a holistic production approach. The objective is to create a collaborative ecosystem where skilled rural women, supported by a dedicated team of 8 individuals, bring each hand-embroidered piece to life. From pattern design to material preparation, every step in the production process is a joint effort, resulting in unique and artful creations. Furthermore, the initiative aims to extend its impact beyond tangible products. Through an active presence on the internet and social media platforms, DooziStyle strives to share the stories of empowerment, showcase the beauty of hand-embroidered creations, and highlight the vibrant essence of rural communities. The objective is not only to market products but also to build bridges that connect the craftsmanship of rural women to a global audience, fostering appreciation and awareness beyond geographical boundaries. In essence, DooziStyle's objective is a holistic endeavor, blending tradition, empowerment, and entrepreneurship, with a focus on placing the hands of rural women at the center of this vibrant tapestry.

Implementation of the Project/Activity

The implementation of the DooziStyle initiative unfolds through a meticulous and collaborative process, harmonizing the art of hand embroidery, empowerment, and sustainability. The journey begins with a comprehensive training program led by Fatemeh Abdi Ghoushbolagh, where women in rural areas are equipped with the skills and knowledge essential for hand embroidery. This foundational training is a key aspect of the initiative, laying the groundwork for the empowerment of marginalized women. Once skilled, the rural women become the artisans at the forefront of DooziStyle's creation process. A dedicated team of 8 individuals plays pivotal roles in various stages of implementation. Designers meticulously transpose patterns onto fabric, ensuring that each piece is a unique embodiment of artistry. The team orchestrates the preparation of materials, facilitating the commencement of the rural women's embroidery journey. From delicate stitching to the final touches of sewing, every step is a collaborative effort culminating in the dispatch of the customer's order. The initiative extends beyond tangible products to the digital realm, leveraging the internet and social media platforms. Here, DooziStyle's narrative comes to life through stories of empowerment, showcasing the beauty of hand-embroidered creations, and highlighting the vibrant essence of rural communities. These platforms play a dual role, serving not only as marketing tools but also as bridges connecting the craftsmanship of rural women to a global audience. In summary, the implementation methodologies of DooziStyle are characterized by a holistic and collaborative approach. They encompass skill development, hands-on production by rural women, and a digital presence that amplifies the brand's narrative globally. Through these methods, DooziStyle realizes its mission of sustainable fashion, empowerment, and the preservation of cultural heritage.

Arrangements for Capacity-Building and Technology Transfer

DooziStyle is dedicated to helping people in rural areas build skills and use technology effectively. Here's how we do it: Training Programs: We organize training programs led by Fatemeh Abdi Ghoushbolagh to teach women in rural communities how to do hand embroidery. These programs not only teach the skill but also empower women and help them become independent in their craft. Workshops to Improve Skills: We regularly hold workshops to enhance the skills of our artisans. These workshops focus on refining techniques, staying updated on trends, and using sustainable practices. Sharing Knowledge: We believe in sharing what we know. This involves collaborating with experts, designers, and other organizations. We want to enrich the traditional art of hand embroidery with modern ideas and practices. Providing Resources: We make sure our artisans have access to good materials and tools for hand embroidery. This helps them sustain their craft and produce high-quality products.

Coordination mechanisms

DooziStyle's governance is orchestrated through a collaborative and inclusive framework, ensuring effective coordination mechanisms to guide the initiative. The leadership is steered by its founders, Fatemeh Abdi Ghoushbolagh and Vahid Saberi, who provide strategic direction and vision. They also founded Dooziba, the parent-brand. Decisions are collectively made through a consultative process that involves a dedicated team of 8 individuals actively contributing to various facets of DooziStyle's operations. This multifaceted team engages in critical responsibilities spanning design, production, marketing, and strategic initiatives. Regular meetings and open communication channels foster collaboration within the team, ensuring that decisions are well-informed and reflective of diverse perspectives. The team's efforts are crucial in orchestrating the intricate dance of creation, from transposing patterns onto fabric to orchestrating the preparation of materials for the rural women's embroidery journey. Furthermore, this collaborative governance model extends beyond internal operations to include coordination with external partners, such as artisans, suppliers, and collaborators. This expansive network enhances the overall governance structure, allowing the initiative to remain agile and responsive to the dynamic needs of the community it serves. In essence, DooziStyle's governance blends visionary leadership with inclusive decision-making, facilitated by the active engagement of a versatile team. This ensures that the initiative operates cohesively, aligning seamlessly with its mission of sustainable fashion, empowerment, and the preservation of cultural heritage.

Partners

Iran Technical & Vocational Training Organization (ITVTO), Ministry of Cultural Heritage, Handicrafts, and Tourism, Vice-Presidency for Science and Technology, NGOs Focused on Sustainable Development, Dooziba (parent brand)

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a young girl wearing a hand-embroidered blazer sitting on the stairs
A young girl wearing a hand-embroidered blazer by DooziStyle in front of a blue door
a young girl wearing a hand-embroidered blazer by DooziStyle standing in front of a green door
Action Network
Conscious Fashion and Lifestyle Network
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Timeline
28 May 2022 (start date)
01 December 2040 (date of completion)
Entity
Dooziba
SDGs
Region
  1. West Asia
Geographical coverage
Shirvan, Iran
Other beneficiaries

Women in Rural Communities, Artisans and Embroiderers, Local Communities, Participants in Training Programs, Collaborating NGOs, Customers of Hand-Embroidered Products, Digital Audiences (Online Followers and Supporters), Sustainable Development Advocates, Individuals Engaged in Skill Enhancement Workshops, Rural Entrepreneurs

Photos
a young girl wearing a hand-embroidered blazer sitting on the stairs A young girl wearing a hand-embroidered blazer by DooziStyle in front of a blue door a young girl wearing a hand-embroidered blazer by DooziStyle standing in front of a green door
More information
Countries
Climate Emergency Institute
Contact Information