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United Nations Department of Economic and Social Affairs Sustainable Development

#OneLess plastic bottle in the ocean: Starting the refill revolution

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Partnership
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#OceanAction41018
    Description
    Description
    #OneLess is a rapidly growing movement of pioneering and progressive individuals, communities, businesses, NGOs and policymakers, collaboratively striving to reduce the amount of single-use plastic water bottles entering the ocean from the city of London.

    By taking a systems-change approach, together we are championing London's refill culture by enabling innovative ways to quench the capital's thirst and stop our reliance on single-use plastic water bottles. Londoners currently drink more bottled water than anywhere else in the UK. The average Londoner buys 3.37 plastic water bottles every week that's 175 a year.

    The #OneLess initiative is fostering a culture where using a refillable water bottle is the new social norm and we are working to ensure that the systems and infrastructure are in place across the city to support this behaviour.

    #OneLess is working to ensure Londoners value and feel connected to the ocean. London is a coastal city, linked to the ocean via the tidal River Thames. Sadly, the river takes a relentless flow of plastic from the city to the ocean, and plastic water bottles are one of the most common items accounting for 10% of all litter items found in the river (plastic and non-plastic).

    But its not too late to reverse this damaging current. A refill revolution is underway in London! With clean drinking water available out of the tap, Londoners are switching to refillable bottles to quench the capitals thirst and make throwaway, single-use plastic bottled water a thing of the past. Every time we refill, fewer single-use plastic water bottles pollute our streets, river and ocean.

    All across London, people are joining the refill revolution, either by personally pledging to use a refillable water bottle instead of hundreds of wasteful single-use bottles, or by working to create a refill culture in their workplaces and communities.
    And its not just in London. #OneLess can be adopted by cities and communities across the world. Its inclusive, experimental and systems-change nature means that lessons can be learned and shared, and the movement can be locally adapted and scaled up internationally.

    Underpinning the #OneLess initiative are various programmes of work, including a major, multifaceted litter research programme along the River Thames, to determine levels of plastic entering Londons waterways and being carried out to the ocean. In partnership with teachers and London schools, a #OneLess education programme is being developed, that will be available online for schools across the UK and beyond. And importantly the entire movement is being monitored and evaluated to measure its impact and continually improve its approach.

    The #OneLess initiative is led by the Zoological Society of London, Forum for the Future, the International Programme on the State of the Ocean and the Thames Estuary Partnership, with support from the Calouste Gulbenkian Foundation UK and the Oak Foundation.
    Partners
    Zoological Society of London (NGO), The International Programme on the State of the Oceans (NGO), Forum for the Future (NGO), Thames Estuary Partnership (NGO), Marine Conservation Society (NGO), New Economics Foundation (NGO), ClientEarth (NGO), Institute for European Environmental Policy (NGO), Fauna and Flora International (NGO), MarineCoLABoration (partnership)
    Quantify
    Metrics on organisations taking part; volumes of plastics in the River Thames; behaviour and attitude changes for some focal study organisations
    Nature
    Behaviour change and Systems change

    Goal 9

    Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

    Goal 9

    9.1

    Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all
    9.1.1

    Proportion of the rural population who live within 2 km of an all-season road

    9.1.2

    Passenger and freight volumes, by mode of transport

    9.2

    Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries

    9.2.1

    Manufacturing value added as a proportion of GDP and per capita

    9.2.2

    Manufacturing employment as a proportion of total employment

    9.3

    Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets
    9.3.1

    Proportion of small-scale industries in total industry value added

    9.3.2

    Proportion of small-scale industries with a loan or line of credit

    9.4

    By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities

    9.4.1

    COemission per unit of value added

    9.5

    Enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending
    9.5.1

    Research and development expenditure as a proportion of GDP

    9.5.2

    Researchers (in full-time equivalent) per million inhabitants

    9.a

    Facilitate sustainable and resilient infrastructure development in developing countries through enhanced financial, technological and technical support to African countries, least developed countries, landlocked developing countries and small island developing States
    9.a.1

    Total official international support (official development assistance plus other official flows) to infrastructure

    9.b

    Support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities
    9.b.1

    Proportion of medium and high-tech industry value added in total value added

    9.c

    Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020

    9.c.1

    Proportion of population covered by a mobile network, by technology

    Goal 6

    Ensure availability and sustainable management of water and sanitation for all

    Goal 6

    6.1

    By 2030, achieve universal and equitable access to safe and affordable drinking water for all

    6.1.1

    Proportion of population using safely managed drinking water services

    6.2

    By 2030, achieve access to adequate and equitable sanitation and hygiene for all and end open defecation, paying special attention to the needs of women and girls and those in vulnerable situations

    6.2.1

    Proportion of population using (a) safely managed sanitation services and (b) a hand-washing facility with soap and water

    6.3

    By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally

    6.3.1

    Proportion of domestic and industrial wastewater flows safely treated

    6.3.2

    Proportion of bodies of water with good ambient water quality

    6.4

    By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity
    6.4.1

    Change in water-use efficiency over time

    6.4.2

    Level of water stress: freshwater withdrawal as a proportion of available freshwater resources

    6.5

    By 2030, implement integrated water resources management at all levels, including through transboundary cooperation as appropriate

    6.5.1

    Degree of integrated water resources management 

    6.5.2

    Proportion of transboundary basin area with an operational arrangement for water cooperation

    6.6

    By 2020, protect and restore water-related ecosystems, including mountains, forests, wetlands, rivers, aquifers and lakes
    6.6.1

    Change in the extent of water-related ecosystems over time

    6.a

    By 2030, expand international cooperation and capacity-building support to developing countries in water- and sanitation-related activities and programmes, including water harvesting, desalination, water efficiency, wastewater treatment, recycling and reuse technologies
    6.a.1

    Amount of water- and sanitation-related official development assistance that is part of a government-coordinated spending plan

    6.b

    Support and strengthen the participation of local communities in improving water and sanitation management

    6.b.1

    Proportion of local administrative units with established and operational policies and procedures for participation of local communities in water and sanitation management

    Goal 11

    Make cities and human settlements inclusive, safe, resilient and sustainable

    Goal 11

    11.1

    By 2030, ensure access for all to adequate, safe and affordable housing and basic services and upgrade slums

    11.1.1

    Proportion of urban population living in slums, informal settlements or inadequate housing

    11.2

    By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons
    11.2.1

    Proportion of population that has convenient access to public transport, by sex, age and persons with disabilities

    11.3

    By 2030, enhance inclusive and sustainable urbanization and capacity for participatory, integrated and sustainable human settlement planning and management in all countries
    11.3.1

    Ratio of land consumption rate to population growth rate

    11.3.2

    Proportion of cities with a direct participation structure of civil society in urban planning and management that operate regularly and democratically

    11.4

    Strengthen efforts to protect and safeguard the world’s cultural and natural heritage

    11.4.1

    Total per capita expenditure on the preservation, protection and conservation of all cultural and natural heritage, by source of funding (public, private), type of heritage (cultural, natural) and level of government (national, regional, and local/municipal)

    11.5

    By 2030, significantly reduce the number of deaths and the number of people affected and substantially decrease the direct economic losses relative to global gross domestic product caused by disasters, including water-related disasters, with a focus on protecting the poor and people in vulnerable situations

    11.5.1

    Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population

    11.5.2

    Direct economic loss attributed to disasters in relation to global domestic product (GDP)

    11.5.3

    (a) Damage to critical infrastructure and (b) number of disruptions to basic services, attributed to disasters

    11.6

    By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management

    11.6.1

    Proportion of municipal solid waste collected and managed in controlled facilities out of total municipal waste generated, by cities

    11.6.2

    Annual mean levels of fine particulate matter (e.g. PM2.5 and PM10) in cities (population weighted)

    11.7

    By 2030, provide universal access to safe, inclusive and accessible, green and public spaces, in particular for women and children, older persons and persons with disabilities
    11.7.1

    Average share of the built-up area of cities that is open space for public use for all, by sex, age and persons with disabilities

    11.7.2

    Proportion of persons victim of non-sexual or sexual harassment, by sex, age, disability status and place of occurrence, in the previous 12 months

    11.a

    Support positive economic, social and environmental links between urban, peri-urban and rural areas by strengthening national and regional development planning

    11.a.1

    Number of countries that have national urban policies or regional development plans that (a) respond to population dynamics; (b) ensure balanced territorial development; and (c) increase local fiscal space

    11.b

    By 2020, substantially increase the number of cities and human settlements adopting and implementing integrated policies and plans towards inclusion, resource efficiency, mitigation and adaptation to climate change, resilience to disasters, and develop and implement, in line with the Sendai Framework for Disaster Risk Reduction 2015-2030, holistic disaster risk management at all levels

    11.b.1

    Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015–2030

    11.b.2

    Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies

    11.c

    Support least developed countries, including through financial and technical assistance, in building sustainable and resilient buildings utilizing local materials

    Goal 17

    Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

    Goal 17

    17.1

    Strengthen domestic resource mobilization, including through international support to developing countries, to improve domestic capacity for tax and other revenue collection

    17.1.1
    Total government revenue as a proportion of GDP, by source
    17.1.2
    Proportion of domestic budget funded by domestic taxes

    17.2

    Developed countries to implement fully their official development assistance commitments, including the commitment by many developed countries to achieve the target of 0.7 per cent of ODA/GNI to developing countries and 0.15 to 0.20 per cent of ODA/GNI to least developed countries; ODA providers are encouraged to consider setting a target to provide at least 0.20 per cent of ODA/GNI to least developed countries

    17.2.1
    Net official development assistance, total and to least developed countries, as a proportion of the Organization for Economic Cooperation and Development (OECD) Development Assistance Committee donors’ gross national income (GNI)

    17.3

    Mobilize additional financial resources for developing countries from multiple sources

    17.3.1

    Additional financial resources mobilized for developing countries from multiple sources 

    17.3.2
    Volume of remittances (in United States dollars) as a proportion of total GDP

    17.4

    Assist developing countries in attaining long-term debt sustainability through coordinated policies aimed at fostering debt financing, debt relief and debt restructuring, as appropriate, and address the external debt of highly indebted poor countries to reduce debt distress

    17.4.1
    Debt service as a proportion of exports of goods and services

    17.5

    Adopt and implement investment promotion regimes for least developed countries

    17.5.1

    Number of countries that adopt and implement investment promotion regimes for developing countries, including the least developed countries

    17.6

    Enhance North-South, South-South and triangular regional and international cooperation on and access to science, technology and innovation and enhance knowledge sharing on mutually agreed terms, including through improved coordination among existing mechanisms, in particular at the United Nations level, and through a global technology facilitation mechanism

    17.6.1

     Fixed broadband subscriptions per 100 inhabitants, by speed

    17.7

    Promote the development, transfer, dissemination and diffusion of environmentally sound technologies to developing countries on favourable terms, including on concessional and preferential terms, as mutually agreed

    17.7.1

    Total amount of funding for developing countries to promote the development, transfer, dissemination and diffusion of environmentally sound technologies

    17.8

    Fully operationalize the technology bank and science, technology and innovation capacity-building mechanism for least developed countries by 2017 and enhance the use of enabling technology, in particular information and communications technology

    17.8.1
    Proportion of individuals using the Internet

    17.9

    Enhance international support for implementing effective and targeted capacity-building in developing countries to support national plans to implement all the Sustainable Development Goals, including through North-South, South-South and triangular cooperation

    17.9.1

    Dollar value of financial and technical assistance (including through North-South, South‑South and triangular cooperation) committed to developing countries

    17.10

    Promote a universal, rules-based, open, non-discriminatory and equitable multilateral trading system under the World Trade Organization, including through the conclusion of negotiations under its Doha Development Agenda

    17.10.1
    Worldwide weighted tariff-average

    17.11

    Significantly increase the exports of developing countries, in particular with a view to doubling the least developed countries’ share of global exports by 2020

    17.11.1

    Developing countries’ and least developed countries’ share of global exports

    17.12

    Realize timely implementation of duty-free and quota-free market access on a lasting basis for all least developed countries, consistent with World Trade Organization decisions, including by ensuring that preferential rules of origin applicable to imports from least developed countries are transparent and simple, and contribute to facilitating market access

    17.12.1

    Weighted average tariffs faced by developing countries, least developed countries and small island developing States

    17.13

    Enhance global macroeconomic stability, including through policy coordination and policy coherence

    17.13.1
    Macroeconomic Dashboard

    17.14

    Enhance policy coherence for sustainable development

    17.14.1
    Number of countries with mechanisms in place to enhance policy coherence of sustainable development

    17.15

    Respect each country’s policy space and leadership to establish and implement policies for poverty eradication and sustainable development 

    17.15.1
    Extent of use of country-owned results frameworks and planning tools by providers of development cooperation

    17.16

    Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the Sustainable Development Goals in all countries, in particular developing countries

    17.16.1

    Number of countries reporting progress in multi-stakeholder development effectiveness monitoring frameworks that support the achievement of the Sustainable Development Goals

    17.17

    Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships 

    17.17.1

    Amount in United States dollars committed to public-private partnerships for infrastructure

    17.18

    By 2020, enhance capacity-building support to developing countries, including for least developed countries and small island developing States, to increase significantly the availability of high-quality, timely and reliable data disaggregated by income, gender, age, race, ethnicity, migratory status, disability, geographic location and other characteristics relevant in national contexts

    17.18.1

    Statistical capacity indicators

    17.18.2
    Number of countries that have national statistical legislation that complies with the Fundamental Principles of Official Statistics
    17.18.3

    Number of countries with a national statistical plan that is fully funded and under implementation, by source of funding

    17.19

    By 2030, build on existing initiatives to develop measurements of progress on sustainable development that complement gross domestic product, and support statistical capacity-building in developing countries

    17.19.1
    Dollar value of all resources made available to strengthen statistical capacity in developing countries
    17.19.2

    Proportion of countries that (a) have conducted at least one population and housing census in the last 10 years; and (b) have achieved 100 per cent birth registration and 80 per cent death registration

    Goal 12

    Ensure sustainable consumption and production patterns

    Goal 12

    12.1

    Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries

    12.1.1

    Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production

    12.2

    By 2030, achieve the sustainable management and efficient use of natural resources

    12.2.1

    Material footprint, material footprint per capita, and material footprint per GDP

    12.2.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    12.3

    By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

    12.3.1

    (a) Food loss index and (b) food waste index

    12.4

    By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment

    12.4.1
    Number of parties to international multilateral environmental agreements on hazardous waste, and other chemicals that meet their commitments and obligations in transmitting information as required by each relevant agreement
    12.4.2

    (a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment

    12.5

    By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

    12.5.1

    National recycling rate, tons of material recycled

    12.6

    Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle

    12.6.1
    Number of companies publishing sustainability reports

    12.7

    Promote public procurement practices that are sustainable, in accordance with national policies and priorities

    12.7.1

    Number of countries implementing sustainable public procurement policies and action plans

    12.8

    By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

    12.8.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

    12.a

    Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

    12.a.1

    Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)

    12.b

    Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products

    12.b.1

    Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability

    12.c

    Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities

    12.c.1

    Amount of fossil-fuel subsidies (production and consumption) per unit of GDP

    Goal 14

    Conserve and sustainably use the oceans, seas and marine resources for sustainable development

    Goal 14

    14.1

    By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution

    14.1.1

    (a) Index of coastal eutrophication; and (b) plastic debris density

    14.2

    By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans

    14.2.1

    Number of countries using ecosystem-based approaches to managing marine areas

    14.3

    Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels

    14.3.1
    Average marine acidity (pH) measured at agreed suite of representative sampling stations

    14.4

    By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics

    14.4.1
    Proportion of fish stocks within biologically sustainable levels

    14.5

    By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information

    14.5.1
    Coverage of protected areas in relation to marine areas

    14.6

    By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation

    14.6.1

    Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing

    14.7

    By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism

    14.7.1

    Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries

    14.a

    Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries

    14.a.1
    Proportion of total research budget allocated to research in the field of marine technology

    14.b

    Provide access for small-scale artisanal fishers to marine resources and markets

    14.b.1

    Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries

    14.c

    Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"

    14.c.1

    Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources

    Name Description
    14.1 By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
    17.14 Enhance policy coherence for sustainable development
    14.a Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
    Refill revolution cultural shift achieved in London
    Measurable reduction in plastic entering the River Thames
    Refill revolution cultural shift underway globally, with #OneLess campaign adopted in other locations nationally and internationally
    Financing (in USD)
    395950
    In-kind contribution
    395950
    Title Progress Status Submitted
    Partnership Progress 2020-07-15 On track
    False
    Action Network
    Ocean conference wheel logo
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    Timeline
    01 January 2016 (start date)
    01 December 2021 (date of completion)
    Entity
    #OneLess (hosted by the Zoological Society of London)
    SDGs
    Geographical coverage
    London, UK
    Other beneficiaries
    Global
    Ocean Basins
    Arctic Ocean, Global, North Atlantic
    Communities of Ocean Action
    Marine pollution, Scientific knowledge, research capacity development and transfer of marine technology
    More information
    Countries
    N/A
    Contact Information

    Fiona Llewellyn, Miss