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United Nations Department of Economic and Social Affairs Sustainable Development

ZUKA Accessories

ZUKA (
Civil society organization
)
#SDGAction44293
    Description
    Description

    Our objective is to raise awareness of the finite resources and encourage sustainability via creativity and advocate for the emancipation of women of all segments of society. ZUKA has three branches - ZUKA Accessories (fashion), ZUKA BOOKS (literature) and ZUKAST (podcast). All three work together to create economic cycles for women, encourage sustainable practices and efficient utilization of resources and push for creative space in a patriarchal society.

    Implementation of the Project/Activity

    ZUKA Accessories was set up to create a system of connecting communities and creating a cycle of economic empowerment for impoverished, marginalised, female artisans. Sourcing indigenous fabric which is at risk of going extinct (handwoven muslin, handloomed cotton and jute) these are adorned with the ancient craft of blockprinted designs which effectively reduces water usage in preparation of the product. Capacity development is conducted via technical assistance and training enabling our artisans to not just learn new skills but have the confidence to work independently as well. ZUKA BOOKS is an act of cultural resistance whereby female authors in particular are encouraged to write on the female experience in all contexts. Bodies, minds, identities are all explored through art and knowledge creation is created via documentation of fashion and culture through the written word. ZUKAST is a podcast where advocacy is the goal through awareness raising conversations with people involved in sustainability such as international organisation such as Coca Cola, fashion brands like BanoEemee and of course, farmers and manufacturers associated with cotton crop production and more. It is then uploaded on digital platforms for amplification purposes.

    Arrangements for Capacity-Building and Technology Transfer

    In all three, especially ZUKA Accessories, capacity building takes place in two ways: 1. Technical development. This includes training artisans (who often belong to persecuted religious minorities) at a safe training centre which is easily accessible for them ensuring that they learn a variety of stitching techniques from our master trainer. 2. Creative exploration. Once basic techniques regarding stitching and embroidery have been taught, training is then delivered on the basis of colour combinations and patterns. These include drawing, transfer onto fabric from paper and colouring techniques. For ZUKA BOOKS, the emphasis is on knowledge creation and sharing. This is done via sustainable production of books that address timely issues with the aim of dismantling the patriarchy in a very conservative and strict society while pushing for creative space. The technological aspect comes in the creative process - for example, ZUKA BOOKS published the country's first digital graphic novel about emotional breakdown in women post-divorce. Via ZUKAST, digital literacy is a huge element whereby we offer a platform for people to get involved and share their thoughts on sustainability. In a country where digital access is luxury, the creation of content on a topic about sustainability raises awareness and the outreach via apps and digitally created content encourages technological advancement and creativity.

    Coordination mechanisms

    ZUKA is not hierarchal. All stakeholders have a say in the creative process whether they are our artisans who learn skills on the job; our authors who write books about the female experience; our co-host and guests who come onto the podcast to talk about sustainability. Everyone is encouraged to share ideas and thoughts and freedom of thought, creativity and speech is allowed to flow freely. All work is done with priority given to health (physical, mental, emotional). Demand does not define the output, the output defines the creative process.

    Partners

    ZUKAST, ZUKA BOOKS

    Goal 5

    Achieve gender equality and empower all women and girls

    Goal 5

    5.1

    End all forms of discrimination against all women and girls everywhere

    5.1.1

    Whether or not legal frameworks are in place to promote, enforce and monitor equality and non‑discrimination on the basis of sex

    5.2

    Eliminate all forms of violence against all women and girls in the public and private spheres, including trafficking and sexual and other types of exploitation
    5.2.1

    Proportion of ever-partnered women and girls aged 15 years and older subjected to physical, sexual or psychological violence by a current or former intimate partner in the previous 12 months, by form of violence and by age

    5.2.2

    Proportion of women and girls aged 15 years and older subjected to sexual violence by persons other than an intimate partner in the previous 12 months, by age and place of occurrence

    5.3

    Eliminate all harmful practices, such as child, early and forced marriage and female genital mutilation
    5.3.1

    Proportion of women aged 20-24 years who were married or in a union before age 15 and before age 18

    5.3.2

    Proportion of girls and women aged 15-49 years who have undergone female genital mutilation/cutting, by age

    5.4

    Recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate

    5.4.1

    Proportion of time spent on unpaid domestic and care work, by sex, age and location

    5.5

    Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life

    5.5.1

    Proportion of seats held by women in (a) national parliaments and (b) local governments

    5.5.2

    Proportion of women in managerial positions

    5.6

    Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences

    5.6.1

    Proportion of women aged 15-49 years who make their own informed decisions regarding sexual relations, contraceptive use and reproductive health care

    5.6.2

    Number of countries with laws and regulations that guarantee full and equal access to women and men aged 15 years and older to sexual and reproductive health care, information and education

    5.a

    Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws

    5.a.1

    (a) Proportion of total agricultural population with ownership or secure rights over agricultural land, by sex; and (b) share of women among owners or rights-bearers of agricultural land, by type of tenure

    5.a.2

    Proportion of countries where the legal framework (including customary law) guarantees women’s equal rights to land ownership and/or control

    5.b

    Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women
    5.b.1

    Proportion of individuals who own a mobile telephone, by sex

    5.c

    Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels

    5.c.1

    Proportion of countries with systems to track and make public allocations for gender equality and women’s empowerment

    Goal 10

    Reduce inequality within and among countries

    Goal 10

    10.1

    By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average

    10.1.1

    Growth rates of household expenditure or income per capita among the bottom 40 per cent of the population and the total population

    10.2

    By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status

    10.2.1

    Proportion of people living below 50 per cent of median income, by sex, age and persons with disabilities

    10.3

    Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard

    10.3.1

    Proportion of population reporting having personally felt discriminated against or harassed within the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law

    10.4

    Adopt policies, especially fiscal, wage and social protection policies, and progressively achieve greater equality

    10.4.1

    Labour share of GDP

    10.4.2

    Redistributive impact of fiscal policy

    10.5

    Improve the regulation and monitoring of global financial markets and institutions and strengthen the implementation of such regulations

    10.5.1

    Financial Soundness Indicators

    10.6

    Ensure enhanced representation and voice for developing countries in decision-making in global international economic and financial institutions in order to deliver more effective, credible, accountable and legitimate institutions
    10.6.1

    Proportion of members and voting rights of developing countries in international organizations

    10.7

    Facilitate orderly, safe, regular and responsible migration and mobility of people, including through the implementation of planned and well-managed migration policies

    10.7.1

    Recruitment cost borne by employee as a proportion of montlhy income earned in country of destination

    10.7.2

    Number of countries with migration policies that facilitate orderly, safe, regular and responsible migration and mobility of people

    10.7.3

    Number of people who died or disappeared in the process of migration towards an international destination

    10.7.4

    Proportion of the population who are refugees, by country of origin

    10.a

    Implement the principle of special and differential treatment for developing countries, in particular least developed countries, in accordance with World Trade Organization agreements
    10.a.1

    Proportion of tariff lines applied to imports from least developed countries and developing countries with zero-tariff

    10.b

    Encourage official development assistance and financial flows, including foreign direct investment, to States where the need is greatest, in particular least developed countries, African countries, small island developing States and landlocked developing countries, in accordance with their national plans and programmes
    10.b.1

    Total resource flows for development, by recipient and donor countries and type of flow (e.g. official development assistance, foreign direct investment and other flows)

    10.c

    By 2030, reduce to less than 3 per cent the transaction costs of migrant remittances and eliminate remittance corridors with costs higher than 5 per cent

    10.c.1

    Remittance costs as a proportion of the amount remitted

    Goal 12

    Ensure sustainable consumption and production patterns

    Goal 12

    12.1

    Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries

    12.1.1

    Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production

    12.2

    By 2030, achieve the sustainable management and efficient use of natural resources

    12.2.1

    Material footprint, material footprint per capita, and material footprint per GDP

    12.2.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    12.3

    By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

    12.3.1

    (a) Food loss index and (b) food waste index

    12.4

    By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment

    12.4.1
    Number of parties to international multilateral environmental agreements on hazardous waste, and other chemicals that meet their commitments and obligations in transmitting information as required by each relevant agreement
    12.4.2

    (a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment

    12.5

    By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

    12.5.1

    National recycling rate, tons of material recycled

    12.6

    Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle

    12.6.1
    Number of companies publishing sustainability reports

    12.7

    Promote public procurement practices that are sustainable, in accordance with national policies and priorities

    12.7.1

    Number of countries implementing sustainable public procurement policies and action plans

    12.8

    By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

    12.8.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

    12.a

    Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

    12.a.1

    Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)

    12.b

    Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products

    12.b.1

    Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability

    12.c

    Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities

    12.c.1

    Amount of fossil-fuel subsidies (production and consumption) per unit of GDP

    Goal 13

    Take urgent action to combat climate change and its impacts

    Goal 13

    13.1

    Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries

    13.1.1

    Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population

    13.1.2

    Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015–2030

    13.1.3

    Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies

    13.2

    Integrate climate change measures into national policies, strategies and planning

    13.2.1

    Number of countries with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change

    13.2.2

    Total greenhouse gas emissions per year

    13.3

    Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning

    13.3.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

    13.a

    Implement the commitment undertaken by developed-country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible

    13.a.1

    Amounts provided and mobilized in United States dollars per year in relation to the continued existing collective mobilization goal of the $100 billion commitment through to 2025

    13.b

    Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities


     

    13.b.1

    Number of least developed countries and small island developing States with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change

    Goal 16

    Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

    Goal 16

    16.1

    Significantly reduce all forms of violence and related death rates everywhere

    16.1.1
    Number of victims of intentional homicide per 100,000 population, by sex and age
    16.1.2
    Conflict-related deaths per 100,000 population, by sex, age and cause
    16.1.3

    Proportion of population subjected to (a) physical violence, (b) psychological violence and/or (c) sexual violence in the previous 12 months

    16.1.4

    Proportion of population that feel safe walking alone around the area they live after dark

    16.2

    End abuse, exploitation, trafficking and all forms of violence against and torture of children

    16.2.1

    Proportion of children aged 1–17 years who experienced any physical punishment and/or psychological aggression by caregivers in the past month

    16.2.2
    Number of victims of human trafficking per 100,000 population, by sex, age and form of exploitation
    16.2.3

    Proportion of young women and men aged 18–29 years who experienced sexual violence by age 18

    16.3

    Promote the rule of law at the national and international levels and ensure equal access to justice for all

    16.3.1

    Proportion of victims of (a) physical, (b) psychological and/or (c) sexual violence in the previous 12 months who reported their victimization to competent authorities or other officially recognized conflict resolution mechanisms

    16.3.2
    Unsentenced detainees as a proportion of overall prison population
    16.3.3

    Proportion of the population who have experienced a dispute in the past two years and who accessed a formal or informal dispute resolution mechanism, by type of mechanism

    16.4

    By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime

    16.4.1
    Total value of inward and outward illicit financial flows (in current United States dollars)
    16.4.2
    Proportion of seized, found or surrendered arms whose illicit origin or context has been traced or established by a competent authority in line with international instruments

    16.5

    Substantially reduce corruption and bribery in all their forms

    16.5.1
    Proportion of persons who had at least one contact with a public official and who paid a bribe to a public official, or were asked for a bribe by those public officials, during the previous 12 months
    16.5.2
    Proportion of businesses that had at least one contact with a public official and that paid a bribe to a public official, or were asked for a bribe by those public officials during the previous 12 months

    16.6

    Develop effective, accountable and transparent institutions at all levels

    16.6.1
    Primary government expenditures as a proportion of original approved budget, by sector (or by budget codes or similar)
    16.6.2

    Proportion of population satisfied with their last experience of public services

    16.7

    Ensure responsive, inclusive, participatory and representative decision-making at all levels

    16.7.1

    Proportions of positions in national and local institutions, including (a) the legislatures; (b) the public service; and (c) the judiciary, compared to national distributions, by sex, age, persons with disabilities and population groups

    16.7.2
    Proportion of population who believe decision-making is inclusive and responsive, by sex, age, disability and population group

    16.8

    Broaden and strengthen the participation of developing countries in the institutions of global governance

    16.8.1

    Proportion of members and voting rights of developing countries in international organizations

    16.9

    By 2030, provide legal identity for all, including birth registration

    16.9.1
    Proportion of children under 5 years of age whose births have been registered with a civil authority, by age

    16.10

    Ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements

    16.10.1
    Number of verified cases of killing, kidnapping, enforced disappearance, arbitrary detention and torture of journalists, associated media personnel, trade unionists and human rights advocates in the previous 12 months
    16.10.2
    Number of countries that adopt and implement constitutional, statutory and/or policy guarantees for public access to information

    16.a

    Strengthen relevant national institutions, including through international cooperation, for building capacity at all levels, in particular in developing countries, to prevent violence and combat terrorism and crime

    16.a.1
    Existence of independent national human rights institutions in compliance with the Paris Principles

    16.b

    Promote and enforce non-discriminatory laws and policies for sustainable development

    16.b.1
    Proportion of population reporting having personally felt discriminated against or harassed in the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law
    Name Description

    A booklet on sustainability

    A fashion line supporting education

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    Action Network
    Conscious Fashion and Lifestyle Network
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    Timeline
    17 August 2018 (start date)
    28 February 2022 (date of completion)
    Entity
    N/A
    SDGs
    Region
    1. Asia and Pacific
    Geographical coverage
    Lahore, Pakistan
    Other beneficiaries

    With ZUKA Accessories, our beneficiaries are our artisans who earn as they learn. Our research has shown that 91% of the income earned goes into running their homes, educating children all of which enables them to become decision makers in their homes. For a patriarchal society such a role is coveted and to have an equal say in the home is a powerful step for progress. 

    Countries
    Pakistan
    Pakistan
    Contact Information

    Mehr Husain