Responsible Sustainability Marketing - RoundRack

#SDGAction43860

Description

RoundRack is a platform which sources, assesses and markets sustainable material for fashion brands. Using machine learning, RoundRack helps designers find the right material by matching their brand DNA to the underlying sustainability aspects of materials from our vetted suppliers. By mapping the composition, location, standards and certifications, the platform is able to uncover robust sustainability attributes, and create digestible content for fashion professionals and their brand's consumers.

Implementation of the Project/Activity

Specifically for this initiative - RoundRack's CEO Arie Katz, in collaboration with IFA Paris (fashion school) and Helene Gille (formerly at UNESCO) are co-teaching a course in Sustainability Communication for MBA students. The students, specializing in Luxury Brand Management, Fashion Business and Global Fashion Media will use the RoundRack framework and database to simulate real-world usecases and formulate responsible marketing messages for fashion launches/releases. Based on this collective effort, RoundRack will continue to tweak and validate their own framework as they work with real fashion brands.\r\n\r\nAdditionally, RoundRack is validating this mechanism with a number of UK fashion brands by sourcing material for upcoming collections, helping create a sustainability sourcing strategy and creating alignment across their suppliers.

Capacity

RoundRack has created a robust database and mapping system of most sustainability-related standards and certifications that exist. With the addition of composition and supplier info, RoundRack assesses a given material based on their overall 'grade', and communicates this data accordingly. The information can then be share internally within a company or in an external manner such as embedding it on a product page. As part of the course at IFA, RoundRack will make their 'sustainability mapping' database available for students, and work with them as a collective on validation of responsible sustainable communication, covering as many usecases as possible.

Governed

Based on learnings and advisory by both sustainability and fashion experts (The Ellen MacArthur Foundation, Foundry by IFA Incubator, London Fashion District, Google for Startups Scaling the SDG's program) and led by our co-founder, sustainable textile expert Alessia Gotti, RoundRack has developed a framework for communicating and marketing sustainability in a responsible matter: by avoiding greenwashing, yet highlighting the traits of sustainable materials. This methodology has proven to incentivise fashion industry professionals, who need to justify the additional costs for such materials by proving its additional value. While some big brands have the means to hire dedicated expertise for this task, smaller brands don't have the capacity to do so. RoundRack is their alternative.

Partners

RoundRack, IFA Paris, Beyond Form

SDGS & Targets

Goal 15

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

15.1

By 2020, ensure the conservation, restoration and sustainable use of terrestrial and inland freshwater ecosystems and their services, in particular forests, wetlands, mountains and drylands, in line with obligations under international agreements

15.1.1

Forest area as a proportion of total land area

15.1.2

Proportion of important sites for terrestrial and freshwater biodiversity that are covered by protected areas, by ecosystem type

15.2

By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally

15.2.1

Progress towards sustainable forest management

15.3

By 2030, combat desertification, restore degraded land and soil, including land affected by desertification, drought and floods, and strive to achieve a land degradation-neutral world

15.3.1

Proportion of land that is degraded over total land area

15.4

By 2030, ensure the conservation of mountain ecosystems, including their biodiversity, in order to enhance their capacity to provide benefits that are essential for sustainable development

15.4.1

Coverage by protected areas of important sites for mountain biodiversity

15.4.2

Mountain Green Cover Index

15.5

Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species

15.5.1

Red List Index

15.6

Promote fair and equitable sharing of the benefits arising from the utilization of genetic resources and promote appropriate access to such resources, as internationally agreed

15.6.1

Number of countries that have adopted legislative, administrative and policy frameworks to ensure fair and equitable sharing of benefits

15.7

Take urgent action to end poaching and trafficking of protected species of flora and fauna and address both demand and supply of illegal wildlife products

15.7.1

Proportion of traded wildlife that was poached or illicitly trafficked

15.8

By 2020, introduce measures to prevent the introduction and significantly reduce the impact of invasive alien species on land and water ecosystems and control or eradicate the priority species

15.8.1

Proportion of countries adopting relevant national legislation and adequately resourcing the prevention or control of invasive alien species

15.9

By 2020, integrate ecosystem and biodiversity values into national and local planning, development processes, poverty reduction strategies and accounts

15.9.1

(a) Number of countries that have established national targets in accordance with or similar to Aichi Biodiversity Target 2 of the Strategic Plan for Biodiversity 2011–2020 in their national biodiversity strategy and action plans and the progress reported towards these targets; and (b) integration of biodiversity into national accounting and reporting systems, defined as implementation of the System of Environmental-Economic Accounting

15.a

Mobilize and significantly increase financial resources from all sources to conserve and sustainably use biodiversity and ecosystems

15.a.1

(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments

15.b

Mobilize significant resources from all sources and at all levels to finance sustainable forest management and provide adequate incentives to developing countries to advance such management, including for conservation and reforestation

15.b.1

(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments

15.c

Enhance global support for efforts to combat poaching and trafficking of protected species, including by increasing the capacity of local communities to pursue sustainable livelihood opportunities

15.c.1

Proportion of traded wildlife that was poached or illicitly trafficked

Goal 9

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

9.1

Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all

9.1.1

Proportion of the rural population who live within 2 km of an all-season road

9.1.2

Passenger and freight volumes, by mode of transport

9.2

Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries

9.2.1

Manufacturing value added as a proportion of GDP and per capita

9.2.2

Manufacturing employment as a proportion of total employment

9.3

Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets

9.3.1

Proportion of small-scale industries in total industry value added

9.3.2

Proportion of small-scale industries with a loan or line of credit

9.4

By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities

9.4.1

CO₂emission per unit of value added

9.5

Enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending

9.5.1

Research and development expenditure as a proportion of GDP

9.5.2

Researchers (in full-time equivalent) per million inhabitants

9.a

Facilitate sustainable and resilient infrastructure development in developing countries through enhanced financial, technological and technical support to African countries, least developed countries, landlocked developing countries and small island developing States

9.a.1

Total official international support (official development assistance plus other official flows) to infrastructure

9.b

Support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities

9.b.1

Proportion of medium and high-tech industry value added in total value added

9.c

Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020

9.c.1

Proportion of population covered by a mobile network, by technology

Goal 12

Ensure sustainable consumption and production patterns

12.1

Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries

12.1.1

Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production

12.2

By 2030, achieve the sustainable management and efficient use of natural resources

12.2.1

Material footprint, material footprint per capita, and material footprint per GDP

12.2.2

Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

12.3

By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

12.3.1

(a) Food loss index and (b) food waste index

12.4

By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment

12.4.1

Number of parties to international multilateral environmental agreements on hazardous waste, and other chemicals that meet their commitments and obligations in transmitting information as required by each relevant agreement

12.4.2

(a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment

12.5

By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

12.5.1

National recycling rate, tons of material recycled

12.6

Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle

12.6.1

Number of companies publishing sustainability reports

12.7

Promote public procurement practices that are sustainable, in accordance with national policies and priorities

12.7.1

Number of countries implementing sustainable public procurement policies and action plans

12.8

By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

12.8.1

Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

12.a

Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

12.a.1

Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)

12.b

Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products

12.b.1

Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability

12.c

Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities

12.c.1

Amount of fossil-fuel subsidies (production and consumption) per unit of GDP

Goal 13

Take urgent action to combat climate change and its impacts

13.1

Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries

13.1.1

Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population

13.1.2

Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015–2030

13.1.3

Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies

13.2

Integrate climate change measures into national policies, strategies and planning

13.2.1

Number of countries with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change

13.2.2

Total greenhouse gas emissions per year

13.3

Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning

13.3.1

13.a

Implement the commitment undertaken by developed-country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible

13.a.1

Amounts provided and mobilized in United States dollars per year in relation to the continued existing collective mobilization goal of the $100 billion commitment through to 2025

13.b

Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities

13.b.1

Number of least developed countries and small island developing States with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change

SDG 14 targets covered