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United Nations Department of Economic and Social Affairs Sustainable Development

Nannacay

Nannacay (
Private sector
)
#SDGAction61433
Description
Description

Our initiative is rooted in a collaborative network of artisans across Brazil, Peru and Ecuador, working closely with independent artisans and cooperatives. We continuously seek innovative and sustainable materials, combining traditional techniques with contemporary design to generate long-term social and environmental impact. Nannacay has been shortlisted among over 200 global social impact projects and recognized by Camera Nazionale della Moda Italiana in partnership with Ethical Fashion Initiative and Ellen MacArthur Foundation. The brand was also awarded the Eco-Age Brandmark by Livia Firth in London, recognizing its commitment to preserving cultural heritage through artisanal work. In Brazil, we have developed dedicated social impact initiatives, including projects supporting crocheters living in the region of the Parque Nacional do Iguaçu, where onça-pintada habitats are preserved. These initiatives include income generation through artisanal work and direct donations to conservation efforts led by Onças do Iguaçu. Additionally, the Kemp family — founders and partners of Nannacay — are long-standing volunteers at Instituto da Criança, reinforcing the brand’s commitment to social responsibility beyond its core operations. On the global retail front, Nannacay has established a presence in leading luxury doors across 19 countries. The brand was also part of the launch of the Net Sustain by Net-a-Porter, alongside brands such as Stella McCartney and Chopard, reinforcing its positioning within the global sustainable luxury ecosystem.

Implementation of the Project/Activity

The initiative is carried out through an integrated model where social impact is embedded at the core of Nannacay’s daily operations. The brand works directly with artisan communities across Brazil, Peru and Ecuador, co-creating products that generate income, preserve traditional techniques and strengthen local economies. Impact is implemented through long-term partnerships with independent artisans and cooperatives, ensuring fair collaboration, continuous development and knowledge exchange. At the same time, innovation is part of the brand’s DNA, with an ongoing search for new sustainable materials and techniques that connect craftsmanship with contemporary design. Beyond its social focus, Nannacay actively identifies and supports environmental initiatives aligned with its values. This includes projects such as its collaboration with Onças do Iguaçu, which combines income generation for local crocheters with direct contributions to biodiversity conservation. Through this model, the initiative operates as a continuous cycle of creation, impact and reinvestment — where each product contributes to social development, cultural preservation and environmental awareness.

Coordination mechanisms

Nannacay operates as a borderless organization, guided by a purpose-driven governance model that prioritizes social and environmental impact alongside business growth. The initiative is led by the Kemp family, ensuring strategic alignment between creative direction, operational execution and long-term vision. Rather than a centralized or rigid structure, governance is dynamic and evolves organically. Projects and partnerships emerge through ongoing dialogue with artisan communities, local stakeholders and global institutions, reflecting real needs on the ground and opportunities to generate meaningful impact. The company maintains continuous engagement with its network of artisans across Brazil, Peru and Ecuador, fostering transparency, long-term relationships and shared value creation. External collaborations with organizations such as Camera Nazionale della Moda Italiana, Ethical Fashion Initiative and Ellen MacArthur Foundation further reinforce accountability and alignment with global sustainability standards. Recognition and partnerships are a natural outcome of this governance approach — one that is adaptive, human-centered and deeply committed to preserving cultural heritage while contributing to a more responsible fashion ecosystem.

Evaluation

Since 2019, Nannacay has implemented formal impact measurement practices through partnerships with external sustainability consultancies.These assessments provide an independent and structured analysis of the brand’s social and environmental impact. The methodology includes direct engagement with artisan groups, local communities and stakeholders across Brazil, Peru and Ecuador. Through interviews, data collection and field research, the consultancy evaluates key indicators such as income generation, quality of life improvements, gender inclusion, and the preservation of traditional craftsmanship. These assessments also identify challenges and areas for improvement, allowing Nannacay to continuously refine its processes, strengthen its supply chain and deepen its impact. The findings are consolidated into detailed reports and internal databases that guide strategic decision-making and long-term planning. Key insights from these evaluations — including the scale of artisan engagement, community development outcomes and social transformation — are publicly reflected in the brand’s institutional communications, reinforcing transparency and accountability in line with global sustainability standards.

Partners

Artisans across Brazil, Peru and Ecuador, independent artisans and cooperatives, sustainable material suppliers, retail partners, global fashion platforms, Camera Nazionale della Moda Italiana, Ethical Fashion Initiative, Ellen MacArthur Foundation, Onças do Iguaçu.

Goal 1

End poverty in all its forms everywhere

Goal 1

1.1

By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day

1.1.1

Proportion of the population living below the international poverty line by sex, age, employment status and geographical location (urban/rural)

1.2

By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

1.2.1

Proportion of population living below the national poverty line, by sex and age

1.2.2

Proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

1.3

Implement nationally appropriate social protection systems and measures for all, including floors, and by 2030 achieve substantial coverage of the poor and the vulnerable

1.3.1

Proportion of population covered by social protection floors/systems, by sex, distinguishing children, unemployed persons, older persons, persons with disabilities, pregnant women, newborns, work-injury victims and the poor and the vulnerable

1.4

By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance

1.4.1

Proportion of population living in households with access to basic services

1.4.2

Proportion of total adult population with secure tenure rights to land, (a) with legally recognized documentation, and (b) who perceive their rights to land as secure, by sex and by type of tenure

1.5

By 2030, build the resilience of the poor and those in vulnerable situations and reduce their exposure and vulnerability to climate-related extreme events and other economic, social and environmental shocks and disasters

1.5.1

Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population

1.5.2

Direct economic loss attributed to disasters in relation to global gross domestic product (GDP)

1.5.3

Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015-2030

1.5.4

Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies

1.a

Ensure significant mobilization of resources from a variety of sources, including through enhanced development cooperation, in order to provide adequate and predictable means for developing countries, in particular least developed countries, to implement programmes and policies to end poverty in all its dimensions

1.a.1

Total official development assistance grants that focus on poverty reduction as a share of the recipient country’s gross national income

1.a.2

Proportion of total government spending on essential services (education, health and social protection)

1.b

Create sound policy frameworks at the national, regional and international levels, based on pro-poor and gender-sensitive development strategies, to support accelerated investment in poverty eradication actions

1.b.1

Pro-poor public social spending

Goal 2

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 2

2.1

By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round

2.1.1

Prevalence of undernourishment

2.1.2

Prevalence of moderate or severe food insecurity in the population, based on the Food Insecurity Experience Scale (FIES)

2.2

By 2030, end all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age, and address the nutritional needs of adolescent girls, pregnant and lactating women and older persons

2.2.1

Prevalence of stunting (height for age <-2 standard deviation from the median of the World Health Organization (WHO) Child Growth Standards) among children under 5 years of age

2.2.2

Prevalence of malnutrition (weight for height >+2 or <-2 standard deviation from the median of the WHO Child Growth Standards) among children under 5 years of age, by type (wasting and overweight)

2.2.3

Prevalence of anaemia in women aged 15 to 49 years, by pregnancy status (percentage)

2.2.4

Prevalence of minimum dietary diversity, by population group (children aged 6 to 9 months and non-pregnant women aged 15 to 49 years)

2.3

By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment
2.3.1

Volume of production per labour unit by classes of farming/pastoral/forestry enterprise size

2.3.2

Average income of small-scale food producers, by sex and indigenous status

2.4

By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality

2.4.1

Proportion of agricultural area under productive and sustainable agriculture

2.5

By 2020, maintain the genetic diversity of seeds, cultivated plants and farmed and domesticated animals and their related wild species, including through soundly managed and diversified seed and plant banks at the national, regional and international levels, and promote access to and fair and equitable sharing of benefits arising from the utilization of genetic resources and associated traditional knowledge, as internationally agreed

2.5.1

Number of (a) plant and (b) animal genetic resources for food and agriculture secured in either medium- or long-term conservation facilities

2.5.2

Proportion of local and transboundary breeds classified as being at risk of extinction

2.a

Increase investment, including through enhanced international cooperation, in rural infrastructure, agricultural research and extension services, technology development and plant and livestock gene banks in order to enhance agricultural productive capacity in developing countries, in particular least developed countries
2.a.1

The agriculture orientation index for government expenditures

2.a.2

Total official flows (official development assistance plus other official flows) to the agriculture sector

2.b

Correct and prevent trade restrictions and distortions in world agricultural markets, including through the parallel elimination of all forms of agricultural export subsidies and all export measures with equivalent effect, in accordance with the mandate of the Doha Development Round

2.b.1

Agricultural export subsidies

2.c

Adopt measures to ensure the proper functioning of food commodity markets and their derivatives and facilitate timely access to market information, including on food reserves, in order to help limit extreme food price volatility

2.c.1

Indicator of food price anomalies

Goal 5

Achieve gender equality and empower all women and girls

Goal 5

5.1

End all forms of discrimination against all women and girls everywhere

5.1.1

Whether or not legal frameworks are in place to promote, enforce and monitor equality and non‑discrimination on the basis of sex

5.2

Eliminate all forms of violence against all women and girls in the public and private spheres, including trafficking and sexual and other types of exploitation
5.2.1

Proportion of ever-partnered women and girls aged 15 years and older subjected to physical, sexual or psychological violence by a current or former intimate partner in the previous 12 months, by form of violence and by age

5.2.2

Proportion of women and girls aged 15 years and older subjected to sexual violence by persons other than an intimate partner in the previous 12 months, by age and place of occurrence

5.3

Eliminate all harmful practices, such as child, early and forced marriage and female genital mutilation
5.3.1

Proportion of women aged 20-24 years who were married or in a union before age 15 and before age 18

5.3.2

Proportion of girls and women aged 15-49 years who have undergone female genital mutilation/cutting, by age

5.4

Recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate

5.4.1

Proportion of time spent on unpaid domestic and care work, by sex, age and location

5.5

Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life

5.5.1

Proportion of seats held by women in (a) national parliaments and (b) local governments

5.5.2

Proportion of women in managerial positions

5.6

Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences

5.6.1

Proportion of women aged 15-49 years who make their own informed decisions regarding sexual relations, contraceptive use and reproductive health care

5.6.2

Number of countries with laws and regulations that guarantee full and equal access to women and men aged 15 years and older to sexual and reproductive health care, information and education

5.a

Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws

5.a.1

(a) Proportion of total agricultural population with ownership or secure rights over agricultural land, by sex; and (b) share of women among owners or rights-bearers of agricultural land, by type of tenure

5.a.2

Proportion of countries where the legal framework (including customary law) guarantees women’s equal rights to land ownership and/or control

5.b

Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women
5.b.1

Proportion of individuals who own a mobile telephone, by sex

5.c

Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels

5.c.1

Proportion of countries with systems to track and make public allocations for gender equality and women’s empowerment

Goal 10

Reduce inequality within and among countries

Goal 10

10.1

By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average

10.1.1

Growth rates of household expenditure or income per capita among the bottom 40 per cent of the population and the total population

10.2

By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status

10.2.1

Proportion of people living below 50 per cent of median income, by sex, age and persons with disabilities

10.3

Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard

10.3.1

Proportion of population reporting having personally felt discriminated against or harassed within the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law

10.4

Adopt policies, especially fiscal, wage and social protection policies, and progressively achieve greater equality

10.4.1

Labour share of GDP

10.4.2

Redistributive impact of fiscal policy on the Gini index

10.5

Improve the regulation and monitoring of global financial markets and institutions and strengthen the implementation of such regulations

10.5.1

Financial Soundness Indicators

10.6

Ensure enhanced representation and voice for developing countries in decision-making in global international economic and financial institutions in order to deliver more effective, credible, accountable and legitimate institutions
10.6.1

Proportion of members and voting rights of developing countries in international organizations

10.7

Facilitate orderly, safe, regular and responsible migration and mobility of people, including through the implementation of planned and well-managed migration policies

10.7.1

Recruitment cost borne by employee as a proportion of montlhy income earned in country of destination

10.7.2

Number of countries with migration policies that facilitate orderly, safe, regular and responsible migration and mobility of people

10.7.3

Number of people who died or disappeared in the process of migration towards an international destination

10.7.4

Proportion of the population who are refugees, by country of origin

10.a

Implement the principle of special and differential treatment for developing countries, in particular least developed countries, in accordance with World Trade Organization agreements
10.a.1

Proportion of tariff lines applied to imports from least developed countries and developing countries with zero-tariff

10.b

Encourage official development assistance and financial flows, including foreign direct investment, to States where the need is greatest, in particular least developed countries, African countries, small island developing States and landlocked developing countries, in accordance with their national plans and programmes
10.b.1

Total resource flows for development (e.g. official development assistance, foreign direct investment and other flows)

10.c

By 2030, reduce to less than 3 per cent the transaction costs of migrant remittances and eliminate remittance corridors with costs higher than 5 per cent

10.c.1

Remittance costs as a proportion of the amount remitted

Income generation and economic inclusion: Establishment of a structured network supporting over 600 artisan families across Brazil, Peru and Ecuador, creating consistent income opportunities and improving financial stability

Preservation of traditional craftsmanship: Continuous development and production of handmade collections that safeguard ancestral techniques such as crochet, macramé and natural fiber weaving, ensuring the transmission of cultural knowledge across generat

Impact measurement and reporting: Implementation of ongoing impact assessments in partnership with external consultancies such as Urbanidade, resulting in impact reports, data-driven insights and strategic improvements across the supply chain.

Integrated social and environmental impact model: A scalable and replicable business model that combines artisan empowerment, sustainable material innovation, environmental responsibility ,demonstrating how fashion can generate measurable positive impact

Staff / Technical expertise
Dedicated leadership and internal team: The initiative is led by the Kemp family and supported by Nannacay’s multidisciplinary team, integrating creative direction, operations into daily decision-making.
Other, please specify
Artisan network , cooperatives and community leaders across Brazil, Peru and Ecuador, who are central to the execution and continuity of the initiative.
Financing (in USD)
Financial investment and long-term partnerships: Continuous investment fair production, community engagement, ensuring stable income generation and long-term relationships.
Other, please specify
External expertise and institutional partnerships: Collaboration with organizations for impact measurement, and engagement with global institutions to strengthen governance, transparency and scalability.
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Action Network
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Timeline
01 May 2026 (start date)
01 May 2026 (date of completion)
Entity
N/A
SDGs
1 2 5 10
Region
  1. Latin America and the Caribbean
Geographical coverage
Rio de Janeiro Brazil
Other beneficiaries

The initiative primarily benefits individuals and communities in situations of social and economic vulnerability, particularly artisan groups located in remote and underserved regions across Brazil, Peru and Ecuador. Many of these artisans face limited access to formal employment, stable income and market opportunities. A significant portion of the beneficiaries are women, often heads of household , who rely on artisanal work as their main or complementary source of income. Through Nannacay’s model, these individuals gain access to fair economic opportunities, capacity building, and long-term partnerships that contribute to financial stability and improved quality of life. Beyond direct economic impact, the initiative also supports the preservation of cultural heritage, empowering communities to sustain and value their traditional knowledge and craftsmanship across generations. Overall, the initiative creates a broader ecosystem of impact, reaching not only artisans but also their families, local communities and future generations, fostering social inclusion, cultural continuity and environmental responsibility.

More information
Countries
Brazil
Brazil
Ecuador
Ecuador
Peru
Peru
Contact Information

Marcia Kemp , Creative Director

marcia.kemp@nannacay.com