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United Nations Department of Economic and Social Affairs Sustainable Development

Pinky Movement

PT Pertamina (Persero) (
Private sector

    Pinky Movement is one of the leading CSR programs related to partnership and fostering programs for SME initiated by PT Pertamina (Persero) that aims to provide education regarding the use of good energy and appropriate subsidies through socialization and conversion programs from 3 Kg subsidized gas products to Bright Gas products (5.5 and 12 Kg) which are not subsidized products The main focus of the program is to help Pertamina LPG outlet partners and non-outlet MSMEs through additional working capital as well as providing an integrated coaching program to help partners become independent, strong, creative, adaptive and innovative entrepreneurs so that their businesses can develop more optimally and effectively Since program initiation in the end of 2019, Pertamina through the SMEPP Team in its Region and Work Units throughout Indonesia has been active in screening Prospective Foster Partners for the Pinky Movement program participants. Until 2022, there were 1,238 SMEs who became Foster Partners of the Pinky Movement Program with an estimated total distribution of SME Funding reaching IDR 110.65 billion. 789 or 63.7% of them were LPG Outlet Partners segment and 449 or 36.3% were MSMEs Non-Outlet Partners. Apart from independent recruitment, the company also collaborates with other SOEs as well as with other social institutions to conduct partnership fund distribution activities for MSMEs. The synergy cooperation is carried out with two methods, implementation and distribution. The segment of fostered partners that are targeted in synergy are non-outlet MSMEs such as farmers and ranchers The company has SME Academy and BUMN House (Rumah BUMN/RB) to conduct the coaching programs for Fostered Partners who have received the Partnership Assistance Fund. Both are doing coaching for Fostered Partners through providing training (online and offline), intensive mentoring, product/business certification facilitators, facilitators exhibitions and facilitators in Business Matching activities with potential buyers in various regions throughout Indonesia. The company also has SMEXPO (SME Expo) program as a forum for fostered partners to market their superior products, both through e-commerce/marketplace features as well as online and offline exhibitions. In addition, the company also builds cooperation with Local Governments, Government Agencies and other Professional Institutions to increase the knowledge and competence of the Foster Partners and assist the business development of the Fostered Partners through national scale MSME empowerment programs (Gerakan Bangga Buatan Indonesia (GBBI), Destinasi Pariwisata Super Prioritas (DPSP), etc.)

    Expected Impact

    Through the Pinky Movement program, the Company hopes to be able to help outlet partners which sell company’s retail products to develop their business, create MSMEs and entrepreneurs who are independent, tough, creative, adaptive and innovative so that later they can become a motor of community independence and help the government's efforts to achieve economic equality in the community throughout Indonesia. In addition, as one of the largest SOEs in Indonesia, the company also hopes to be able to help make several government programs successful and in relation to support for the implementation of the SDGs in Indonesia including: equitable access to energy for the community and the implementation of Appropriate subsidy programs through the addition of outlet partners who sell Non-subsidized LPG (Bright Gas) so that people can more easily access or buy non-subsidized LPG products, socialization of Non-Subsidized LPG (Bright Gas) product knowledge and Empowerment of the creative community economy through integrated and comprehensive Partner development programs through SME Academy and BUMN House (Rumah BUMN/RB). On the other hand, as one of the CSR programs based on the principles of Corporate Shared Value, the Pinky Movement Program is also expected to be able to provide added value, especially for the company's retail business as well as growth and increase loyalty of outlet partners and the general public towards the company's gas retail products, in particular Bright Gas.


    The Minister Of State-Owned Enterprises - Indonesia The Minister Of Tourism and Creative Economy The Minister Of Village, Development of Disadvantaged Regions And Transmigration Indonesian chamber of commerce and industry Other State Owner Enterprise (engaged in Agriculture, Plantation and Livestock)

    Additional information

    Goal 7

    Ensure access to affordable, reliable, sustainable and modern energy for all

    Goal 7


    By 2030, ensure universal access to affordable, reliable and modern energy services


    Proportion of population with access to electricity


    Proportion of population with primary reliance on clean fuels and technology


    By 2030, increase substantially the share of renewable energy in the global energy mix

    Renewable energy share in the total final energy consumption


    By 2030, double the global rate of improvement in energy efficiency

    Energy intensity measured in terms of primary energy and GDP


    By 2030, enhance international cooperation to facilitate access to clean energy research and technology, including renewable energy, energy efficiency and advanced and cleaner fossil-fuel technology, and promote investment in energy infrastructure and clean energy technology

    International financial flows to developing countries in support of clean energy research and development and renewable energy production, including in hybrid systems


    By 2030, expand infrastructure and upgrade technology for supplying modern and sustainable energy services for all in developing countries, in particular least developed countries, small island developing States, and land-locked developing countries, in accordance with their respective programmes of support


    Installed renewable energy-generating capacity in developing countries (in watts per capita)

    Goal 8

    Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

    Goal 8


    Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countries

    Annual growth rate of real GDP per capita


    Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors


    Annual growth rate of real GDP per employed person


    Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services


    Proportion of informal employment in total employment, by sector and sex


    Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead


    Material footprint, material footprint per capita, and material footprint per GDP


    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP


    By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value

    Average hourly earnings of female and male employees, by occupation, age and persons with disabilities


    Unemployment rate, by sex, age and persons with disabilities


    By 2020, substantially reduce the proportion of youth not in employment, education or training

    Proportion of youth (aged 15-24 years) not in education, employment or training


    Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms


    Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age


    Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment


    Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status


    Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status


    By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products


    Tourism direct GDP as a proportion of total GDP and in growth rate


    Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all


    (a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults


    Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider


    Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-Related Technical Assistance to Least Developed Countries

    Aid for Trade commitments and disbursements


    By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization


    Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

    Name Description
    Staff / Technical expertise
    Officer who have knowledge anda capability, especially about SME Funding and SDGs Policy will be a big help
    Other, please specify
    Clearer and More Stable Government Regulation of CSR Management especially for SOEs
    Other, please specify
    Clearer CSR or ESG Policy in Company and Support from Top Management for SME Funding Program
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    Action Network
    SDG Acceleration Actions
    PT Pertamina (Persero)
    1. Asia and Pacific
    Other beneficiaries

    SME Partners Pertamina's Outlet Partners SME Channeling Partners SOE's Partner who have fostered farmers or breeders who need working capital assistance General Public/Local Communities

    Contact Information

    Rudi, Manger SME Partnership