Forest Conservation and Amazon communities development through research and sustainable fashion

Initiation: At the beginning, I had a journey to the Peruvian jungle. In that experience, I saw the beauty of the Amazon but for other parts the great challenge: the deforestation. My first mission was the articulation of rubber to Lima Industries. When I accomplished the task I returned and thought about the possibilities to create more products with rubber to still work with Amazon communities.

Planning: The plan consisted in the creation of sustainable casual shoes from the eco-design method. Using the wild rubber into the sole, organic cotton and biodegradable tints to reduce the carbon footprint and protect the forests areas of the Awajun that provide the rubber. The creation of the product needed the workshops with the Awajun communities to assure the quality of the material.

Execution: The product at the beginning had problems with the chemical formula because the color of the sole changed of color to yellow. They with the research of the best option of chemical formula the product assured the stability to start with the sales. The rubber has a process that includes the work with the rubber tapper since the jungle. In that part, the workshop provided the mindset to work the best product to preserve more forests.

Monitoring Mechanism: We use the following methods:
* Foresta Management Plan. These documents have the GPS location of each rubber tree. We visited the spaces sample to look at the conservation of forests.
* Invoice and intern documents: Whit the documents of payments to the rubber tappers we saw the increase of the rubber tapper incomes
* LCA Study. This study provides us the numbers of our impact when we produce Evea shoes.