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United Nations Department of Economic and Social Affairs Sustainable Development

Ecova

Ecova (
Private sector
)
#SDGAction56238
    Description
    Description

    Ecova is a sustainable fashion brand based in Canada and founded by Stephanie Beaulieu, a corporate lawyer previously involved in the fashion industry as a model. 

    The company is dedicated to transforming the consumer experience by offering a curated selection of eco-friendly products, paired with comprehensive information. Our focus in on providing items that are not only beneficial for the environmental but also ethically produced, supporting the well-being of those involved in their creation.

    At the heart of our mission is transparency. We produce short documentaries that meticulously document each stage of our products' lifecycle, featuring diverse voices from our supply chain. These stories give consumers insight into the people behind their products and the sustainable methods used in production, fostering conscious shopping habits and a deeper connection to the items they purchase.

     

    Implementation of the Project/Activity

    Recognizing the significant environmental footprint of the fashion industry, including its substantial contribution to global greenhouse gas emissions and its statuts as the second largest consumer and polluter of water worldwide, Ecova is committed to implementing sustainable practices throughout our operations (see Arrangements). Additionally, in response to the alarming statistic that a staggering 85% of all textiles ultimately end up in landfills annually, Ecova places a premium on producing high-quality, durable products designed to last generations. Our commitment to sustainability extends beyond the product lifecycle, with an emphasis on biodegradability and recyclability to minimize end-of-life waste. Equally central to our mission is the promotion of fair labor practices and the empowerment of workers within the fashion supply chain. It is estimated that a mere 2% of fashion workers receive fair living wages. Ecova is committed to championing full transparency and ethical labor standards. By prioritizing accountability and equitable treatment, we aim to effect meaningful change and address systemic inequities within the industry.

    Arrangements for Capacity-Building and Technology Transfer

    We prioritize the utilization of water-efficient fabrics and demand clean energy sources in our manufacturing processes. Notably, one of our manufacturing partners has integrated solar panel technology to facilitate the recycling of fabrics, thereby mitigating waste and reducing environmental impact. Another one of our manufacturing partners uses regenerative farming to grow organic cotton through a seed-to-sew supply chain, thereby adopting a holistic approach aimed at preserving not only the soil, but its entire ecosystem.

    Coordination mechanisms

    When creating a collection, we prioritize the lifecycle of our fabrics, ensuring they are recyclable and/or biodegradable. We design high-quality, timeless pieces that allow consumers to enjoy their purchases for years, rather than replacing them to keep up with fast fashion trends. We carefully select manufacturers who not only use sustainable production methods, but also pay their employees fair living wages according to the Global Living Wage Coalition.

     

    To ensure transparency, we conduct on-site visits to verify that the social and environmental standards we set are being upheld. With permission, we film the production process, offering a genuine view of our practices. While a certification like the Global Recycled Standard for our cashmere and Oshadi Collective's seed-to-sew supply chain for our regenerative organic cotton are important, we go beyond these by personally verifying conditions on the ground. We are also excited to soon introduce a collection made with an innovative bio-based material that has already received certification, reflecting our commitment to sustainable and ethical fashion.

    Evaluation

    We recognize that fostering a culture of responsible consumption and production necessitates a concerted effort to educate consumers and empower them to make informed choices. Through our immersive approach to storytelling, coupled with on-the-ground initiatives and collaborative partnerships, Ecova endeavours to cultivate a community of conscious consumers equipped with the knowledge and awareness to drive positive change in the fashion industry. It is imperative to acknowledge that the journey toward sustainable fashion is inherently complex, compounded by a pervasive information gap that often hinders consumers from making informed choices. Addressing this gap is paramount to advancing sustainable shopping practices. Ecova is steadfast in our commitment to bridging this divide, empowering consumers to ask critical questions and demand transparency from brands.

    Partners

    McGill Dobson Centre for Entrepreneurship

    Natural Fiber Welding (NFW)

    Filati Naturali

    Oshadi Collective

    Rayata Accessories

    Goal 1

    End poverty in all its forms everywhere

    Goal 1

    1.1

    By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day

    1.1.1

    Proportion of the population living below the international poverty line by sex, age, employment status and geographical location (urban/rural)

    1.2

    By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

    1.2.1

    Proportion of population living below the national poverty line, by sex and age

    1.2.2

    Proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

    1.3

    Implement nationally appropriate social protection systems and measures for all, including floors, and by 2030 achieve substantial coverage of the poor and the vulnerable

    1.3.1

    Proportion of population covered by social protection floors/systems, by sex, distinguishing children, unemployed persons, older persons, persons with disabilities, pregnant women, newborns, work-injury victims and the poor and the vulnerable

    1.4

    By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance

    1.4.1

    Proportion of population living in households with access to basic services

    1.4.2

    Proportion of total adult population with secure tenure rights to land, (a) with legally recognized documentation, and (b) who perceive their rights to land as secure, by sex and by type of tenure

    1.5

    By 2030, build the resilience of the poor and those in vulnerable situations and reduce their exposure and vulnerability to climate-related extreme events and other economic, social and environmental shocks and disasters

    1.5.1

    Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population

    1.5.2

    Direct economic loss attributed to disasters in relation to global gross domestic product (GDP)

    1.5.3

    Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015-2030

    1.5.4

    Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies

    1.a

    Ensure significant mobilization of resources from a variety of sources, including through enhanced development cooperation, in order to provide adequate and predictable means for developing countries, in particular least developed countries, to implement programmes and policies to end poverty in all its dimensions

    1.a.1

    Total official development assistance grants from all donors that focus on poverty reduction as a share of the recipient country's gross national income

    1.a.2

    Proportion of total government spending on essential services (education, health and social protection)

    1.b

    Create sound policy frameworks at the national, regional and international levels, based on pro-poor and gender-sensitive development strategies, to support accelerated investment in poverty eradication actions

    1.b.1

    Pro-poor public social spending

    Goal 8

    Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

    Goal 8

    8.1

    Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countries
    8.1.1

    Annual growth rate of real GDP per capita

    8.2

    Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

    8.2.1

    Annual growth rate of real GDP per employed person

    8.3

    Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

    8.3.1

    Proportion of informal employment in total employment, by sector and sex

    8.4

    Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead

    8.4.1

    Material footprint, material footprint per capita, and material footprint per GDP

    8.4.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    8.5

    By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
    8.5.1

    Average hourly earnings of female and male employees, by occupation, age and persons with disabilities

    8.5.2

    Unemployment rate, by sex, age and persons with disabilities

    8.6

    By 2020, substantially reduce the proportion of youth not in employment, education or training
    8.6.1

    Proportion of youth (aged 15-24 years) not in education, employment or training

    8.7

    Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms

    8.7.1

    Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age

    8.8

    Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment

    8.8.1

    Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status

    8.8.2

    Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status

    8.9

    By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products

    8.9.1

    Tourism direct GDP as a proportion of total GDP and in growth rate

    8.10

    Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all

    8.10.1

    (a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults

    8.10.2

    Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider

    8.a

    Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-Related Technical Assistance to Least Developed Countries
    8.a.1

    Aid for Trade commitments and disbursements

    8.b

    By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

    8.b.1

    Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

    Goal 12

    Ensure sustainable consumption and production patterns

    Goal 12

    12.1

    Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries

    12.1.1

    Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production

    12.2

    By 2030, achieve the sustainable management and efficient use of natural resources

    12.2.1

    Material footprint, material footprint per capita, and material footprint per GDP

    12.2.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    12.3

    By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

    12.3.1

    (a) Food loss index and (b) food waste index

    12.4

    By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment

    12.4.1
    Number of parties to international multilateral environmental agreements on hazardous waste, and other chemicals that meet their commitments and obligations in transmitting information as required by each relevant agreement
    12.4.2

    (a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment

    12.5

    By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

    12.5.1

    National recycling rate, tons of material recycled

    12.6

    Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle

    12.6.1
    Number of companies publishing sustainability reports

    12.7

    Promote public procurement practices that are sustainable, in accordance with national policies and priorities

    12.7.1

    Number of countries implementing sustainable public procurement policies and action plans

    12.8

    By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

    12.8.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

    12.a

    Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

    12.a.1

    Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)

    12.b

    Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products

    12.b.1

    Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability

    12.c

    Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities

    12.c.1

    Amount of fossil-fuel subsidies (production and consumption) per unit of GDP

    Goal 13

    Take urgent action to combat climate change and its impacts

    Goal 13

    13.1

    Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries

    13.1.1

    Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population

    13.1.2

    Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015–2030

    13.1.3

    Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies

    13.2

    Integrate climate change measures into national policies, strategies and planning

    13.2.1

    Number of countries with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change

    13.2.2

    Total greenhouse gas emissions per year

    13.3

    Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning

    13.3.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

    13.a

    Implement the commitment undertaken by developed-country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible

    13.a.1

    Amounts provided and mobilized in United States dollars per year in relation to the continued existing collective mobilization goal of the $100 billion commitment through to 2025

    13.b

    Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities


     

    13.b.1

    Number of least developed countries and small island developing States with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change

    Launching a line of recycled cashmere accessories, accompanied by an educational video showcasing the actors involved and the production process.

    Launching a line of regenerative organic cotton shirts with Oshadi Collective, with the names of the artisans involved embroidered on the left sleeve of the shirt. Developing an educational video showcasing all steps of the supply chain process.

    Launching a line of handbags made with a low-carbon, biobased material - a plastic-free alternative to leather.

    Staff / Technical expertise
    Collaborating with manufacturers to obtain full transparency and the best approach to develop a sustainable product with a full lifecycle.
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    Ecova
    False
    Action Network
    Conscious Fashion and Lifestyle Network
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    Timeline
    20 May 2022 (start date)
    31 January 2030 (date of completion)
    Entity
    N/A
    SDGs
    Region
    1. North America
    Geographical coverage
    Montreal, Canada
    Other beneficiaries

    Consumers, Fashion Workers

    More information
    Countries
    Canada
    Canada
    India
    India
    Italy
    Italy
    United States of America
    United States of America
    Contact Information

    Stephanie Beaulieu, CEO & Founder