Earth Partner
Art Partner
(
Private sector
)
#SDGAction52785
Description
Earth Partner is the sustainability division of Art Partner, a global creative agency at the centre of fashion, luxury and technology. Officially established in 2019 to help Art Partner and its clients reduce their environmental impact and increase their sustainability efforts, Earth Partner works to identify where sustainable practices can be implemented, both on set and in their offices in New York, London and Paris. This includes carbon offsetting, using sustainable energy sources, recycling, food composting, the phasing out of single-use plastic, sourcing eco-friendly materials, environmentally-friendly production methods, as well as promoting messages of sustainability and social responsibility through creative work. Earth Partner has collaborated with various global organisations, such as World Land Trust, Ellen McArthur Foundation and Eco Age, to help drive positive change beyond the creative industry and to encourage greater awareness and action on environmental issues.
Earth Partner acknowledges that aspects of its work in the creative industry come at an environmental cost, and is working to address these impacts globally. 1. Creative compelling climate narratives: Earth Partner leverages Art Partner’s unique position at the centre of artists, brands, magazines, digital platforms, music and celebrity, to showcase new, visually rich stories on climate change and to celebrate the people who are reframing and leading the conversation. In 2019, Earth Partner founded #CreateCOP, an artistic-based competition that rallies collective awareness and encourages creatives of all nationalities, races, genders and faiths, aged 14-30 to submit work that generates conversations around the urgent need for climate action. #CreateCOP seeks to amplify the call to climate action by providing a platform where the voices of the next generation of concerned creatives can be seen and heard. Especially members of marginalised communities, who are often underrepresented, highlighting the unique ways in which they each view the perils of climate change. Each year the competition has been judged by a globally recognised panel of industry experts, and the winning works have been featured in a virtual exhibition hosted on the Art Partner website. Since its inception, #CreateCOP has received submissions from 94 countries around the world and garnered significant media attention from leading global publications. 2.Expanding the impact and network of NGOs: Earth Partner collaborates with organisations working towards nature and climate solutions to create comprehensive communications strategies that draw attention to global sustainability initiatives. For example, Earth Partner has developed an original content series for Flourishing Diversity that brought together 30 representatives from 17 Indigenous communities to help bring awareness to the critical role indigenous leaders play in preserving nature’s integrity, and to the manifold challenges they face on a daily basis. Earth Partner has also provided comprehensive communications strategy to The Ellen MacArthur Foundation in advance of and during its #wearnext campaign, which promoted the benefits of establishing a circular fashion economy among New York City’s 8 million residents. 3. Championing a future vision of fashion: Earth Partner aims to promote a culture of information transparency, in which facts become a creative tool, showcasing ethically responsible origins, materials and manufacturing processes of clothes. In its commitment to making fashion circular, Earth Partner creates narratives around clothes that live many lives, and that represent brands for longer than one season’s lifecycle. Most recently, Earth Partner produced D Magazine’s ‘Green Issue’ which was released in conjunction with COP27. The issue was guest edited by Marina Testino and featured a selection of conscious brands and emerging designers. 4. Operating as a sustainable business and production company: Earth Partner has implemented significant waste reduction practices across its offices in London, Paris and New York, including food composting, conversion to 100% sustainable energy sources, phasing out of single use plastics in the office, significant reduction of paper and carbon offsets associated with business operations as well as business travel. Earth Partner productions are distinguished by comprehensive recycling, composting bins, absence of single-use plastic, carbon offsets for flights, digital invoices and call sheets, use of hybrid cars and shared transportation when possible, donation, re-use and recycling of set materials, and donation of leftover food.
Earth Partner has created an open-source production sustainability toolkit (available on artpartner.com) which includes, among other things, information on its initiatives and practices, production riders, as well as office resources on composting, decarbonisation, e-waste, etc. #CreateCOP enables young artists and creatives, who would’ve otherwise lacked the resources, to showcase their talents and perspectives of the climate crisis on a global scale. Additionally, Earth Partner provides these young people with the financial aid to fund their projects and raise greater awareness of the diverse effects of climate change that impact different communities across the globe. For example, last year’s winner Lizeth Lozano Palomino secured $10,000 for her multimedia project ‘Orilla Negra’ highlighting the Repsol oil spill in Peru - the country’s worst ecological disaster in recent history. This win resulted in press coverage from international publications such as El País and Document Journal.
Since October 2016, Earth Partner has worked with Natural Capital Partners to measure and reduce the greenhouse gas emissions associated with its offices in London, New York and Paris. It has been a certified CarbonNeutral® company since 2017. To offset the greenhouse gas emissions which cannot currently be reduced at the offices – for example, from heating the offices during winter and staff commuting – Earth Partner has purchased Verified Carbon Units (VCUs) that have been generated from the preservation of virgin forests in Brazil’s Acre state. The project additionally supports 15 of the 17 UN Sustainable Development Goals (SDGs) through their work with communities and local groups to advance agricultural education and refurbish or build health clinics in the area, for example. Additionally, Earth Partner has partnered with World Land Trust to support their Carbon Balanced Project to protect Guatemala’s Caribbean Rainforest. In 2022, supporters of this programme, collectively offset 207,909 tonnes of carbon dioxide, the equivalent of taking 142,152 average UK cars off the road for a year. This project directly advances 13 United Nations Sustainable Development Goals and protects more than 73 million trees and more than 700 known terrestrial species.
World Land Trust, UNESCO, Ellen MacArthur, Natural Capital Partners

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