Sinnermen
ROZE (Rose Brown Limited)
(
Private sector
)
#SDGAction59307
Description
ROZE is an affordable luxury fashion brand that redefines the use of reflective fabric with a strong sustainable backbone and foundation. We use innovative design, zero waste techniques, ethical supply chain, upcycling, carbon emission offsetting, circularity and social media advocacy to achieve this. The vision is to redefine reflective fashion through innovation and modern design, creating pieces that transform after dark. Our mission is to change the perceptions of reflective fabric, from something cheap and undesirable into something expensive and beautiful. We believe that if emerging brands in 2025 aren’t sustainable, they’re not relevant and we pride ourselves on our sustainable approach to our projects, brand practices and philosophy. Through support from AZ academy and their networks, ROZE as a business, will actively make a difference. While larger businesses find it a lot harder to change their ways as their factories and supply chains are too imbedded, start ups have a much larger capacity to swap and change their sources, initiatives and products. They are the ones that need the most support because they have the least funding, but together they have the most power for lasting change. We believe that starting a business with the planet in mind instead of the other way around is the future of fashion and contributes to the united nations sustainable development goals.
The founder of the brand (Rose Brown) is an experienced entrepreneur, head of designing, making and selling products for her own brand for the last 5 years. She is a sustainability advocate on Tiktok with 27k followers and uses social media to encourage eco-fashion conversations. Her projects have been shortlisted for multiple eco-fashion competitions around the globe, repurposing sneakers into gloves for stella mccartney, working with ethical leather, turning shoes into trousers for Redress, designing for DEI for Hugo Boss and upcycling hairdresser towels into zero waste clothing for charity. To date, she has been living in Milan for an exclusive scholarship with AZ Academy, which is an initiative backed by the Richemont Group to give designers the tools necessary to run a successful business. For the last six months (Jan-May 2025), she has learned all of the skills it takes to run a company and therefore is transforming her old brand (Rosebrownlangtry) into a new brand called ROZE. The course has made sustainability a priority, making sure all supply chains, fabric sources and business plans begin with the planet in mind. Therefore, the core of ROZE is deeply committed to a planet friendly approach and stands for and directly takes part in initiatives that are actively transforming the fashion industry, to create a sustainable and profitable fashion future. Beginning with our SS26 collection ‘Sinnerman’, every garment will be 100% upcycled from vintage bales destined for landfill. They will include men’s and women’s Levi’s jeans and vintage cotton shirts that will be washed with eco-soaps, processed and adorned with reflective applique. Additionally, we will be selling T-shirts made with organic cotton with reflective applique. Each will include a label with a link to our website, which will contain information about the composition, individual garment story, encouragement for the owner to put it on Depop after use and deconstruction instructions for end of life. This collection will be limited edition and the campaign is already in motion. Any scraps generated will be kept and reused, following our zero waste initiative, larger bits are sewn together to make remnants pieces and anything too small to use will be used as stuffing. Supply chain is handled in the UK by the founder herself and so closely monitored. Our carbon footprint will be offset via donations to Forest Carbon, which is a company that plants trees to absorb CO2. It will take time to calculate the exact projections for this but it will be in place by 2028. The making process and ‘story’ of each piece will be filmed and posted on our social media and website to educate our followers and develop garment value, intrigue and decrease overconsumption. There will be only 2 seasons per year and any unsold pieces will be reintegrated into each new season, so nothing is wasted. Recyclable cardboard and plastic free packaging will be used for orders. Pieces will be made to last. Any polyester used will be phased out by 2028 and only used where strictly necessary and organic cottons, eco-fabrics and deadstock will be used wherever possible. We plan to pitch in December to hopefully gain funds to expand from making stock from our workshop in North Wales to out sourcing in Italy based in a studio in London.
Through social media campaigns, posts and videos, we actively engage in knowledge-sharing and eco-fashion advocacy with the creative community that follows us. The link on our labels educates customers on garment origin, care and circularity.
The brand follows multiple practices internally managed personally by the founder as stated, a partnership with Forest Carbon, plans to use sustainability protocols aligned with industry benchmarks (OEKO-TEX) and partnering agreements with a certified manufacturer.
As it stands, making each piece by hand results in slow and labour intensive production. So, our plans consist of our sourcing production in Italy. There, the factory will deconstruct each piece wherever necessary, cut reflective shapes for applique and stitch them down onto the shirts and jeans. We have visited the factory (D-House) and it is fully certified environmentally and socially (specific certifications to be confirmed). We plan to begin the process of making our own reflective fabric, using eco-resin, glass beads and a cotton canvas base, also made in Italy, so we can phase out the use of polyester, which our current textile is made from (sourced from china). In parallel, we have had conversations with OEKO-TEX to certify the fabric we make. This avenue is expensive so alternatively we also aim to source through the OEKO-TEX website for fabrics that are already certified. , We have had quite a lot of involvement with charities in our past, including helping our local elderly community in Llangollen during Covid and donating garments for charities such as Cherwell Collective. We hope to expand on this and find ways to help our community’s food bank and elderly with donations as we grow. Our plans involve starting, sampling and making pieces monitoring the supply chain throughout, this will take time and funding but after the six month course in Milan with AZ Academy, we can happily say that we are equipped with the knowledge and skills necessary to start a successful, sustainable business.
Richemont (AZ Academy), Redress, Forest Carbon
SDGS & Targets
Goal 12
Ensure sustainable consumption and production patterns
12.1
Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
12.1.1
Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production
12.2
By 2030, achieve the sustainable management and efficient use of natural resources
12.2.1
Material footprint, material footprint per capita, and material footprint per GDP
12.2.2
Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP
12.3
By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses
12.3.1
(a) Food loss index and (b) food waste index
12.4
By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
12.4.1
12.4.2
(a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment
12.5
By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.5.1
National recycling rate, tons of material recycled
12.6
Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
12.6.1
12.7
Promote public procurement practices that are sustainable, in accordance with national policies and priorities
12.7.1
Number of countries implementing sustainable public procurement policies and action plans
12.8
By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
12.8.1
Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment
12.a
Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production
12.a.1
Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)
12.b
Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products
12.b.1
Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability
12.c
Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities
12.c.1
Amount of fossil-fuel subsidies (production and consumption) per unit of GDP
Goal 14
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
14.1
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.1.1
(a) Index of coastal eutrophication; and (b) plastic debris density
14.2
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
14.2.1
Number of countries using ecosystem-based approaches to managing marine areas
14.3
Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels
14.3.1
14.4
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
14.4.1
14.5
By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information
14.5.1
14.6
By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation
14.6.1
Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing
14.7
By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
14.7.1
Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries
14.a
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
14.a.1
14.b
Provide access for small-scale artisanal fishers to marine resources and markets
14.b.1
Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries
14.c
Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"
14.c.1
Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
15.1
By 2020, ensure the conservation, restoration and sustainable use of terrestrial and inland freshwater ecosystems and their services, in particular forests, wetlands, mountains and drylands, in line with obligations under international agreements
15.1.1
15.1.2
15.2
By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally
15.2.1
15.3
By 2030, combat desertification, restore degraded land and soil, including land affected by desertification, drought and floods, and strive to achieve a land degradation-neutral world
15.3.1
15.4
By 2030, ensure the conservation of mountain ecosystems, including their biodiversity, in order to enhance their capacity to provide benefits that are essential for sustainable development
15.4.1
15.4.2
15.5
Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species
15.5.1
15.6
Promote fair and equitable sharing of the benefits arising from the utilization of genetic resources and promote appropriate access to such resources, as internationally agreed
15.6.1
15.7
Take urgent action to end poaching and trafficking of protected species of flora and fauna and address both demand and supply of illegal wildlife products
15.7.1
15.8
By 2020, introduce measures to prevent the introduction and significantly reduce the impact of invasive alien species on land and water ecosystems and control or eradicate the priority species
15.8.1
15.9
By 2020, integrate ecosystem and biodiversity values into national and local planning, development processes, poverty reduction strategies and accounts
15.9.1
(a) Number of countries that have established national targets in accordance with or similar to Aichi Biodiversity Target 2 of the Strategic Plan for Biodiversity 2011–2020 in their national biodiversity strategy and action plans and the progress reported towards these targets; and (b) integration of biodiversity into national accounting and reporting systems, defined as implementation of the System of Environmental-Economic Accounting
15.a
Mobilize and significantly increase financial resources from all sources to conserve and sustainably use biodiversity and ecosystems
15.a.1
(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments
15.b
Mobilize significant resources from all sources and at all levels to finance sustainable forest management and provide adequate incentives to developing countries to advance such management, including for conservation and reforestation
15.b.1
(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments
15.c
Enhance global support for efforts to combat poaching and trafficking of protected species, including by increasing the capacity of local communities to pursue sustainable livelihood opportunities
15.c.1
SDG 14 targets covered
| Name | Description |
|---|---|
| 14.1 | By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution |
Deliverables & Timeline
upcycled Levi's jeans/shirts given a new life men's/women's
eco-fashion awareness spread through social media
carbon footprint offset via donations to Forest Carbon
textile waste reduced in the business sector UK
Resources mobilized
Partnership Progress
Feedback
Action Network
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Timeline
Entity
Region
- Europe
Geographical coverage
Other beneficiaries
The environment will benefit due to reduced landfill, textile waste, carbon emissions and an overall reduction of harmful issues that result from the production of new clothing as we are upcycling pieces that are already made. The public will benefit by receiving education about eco-fashion and will enjoy the beautiful apparel that they purchase. Forest Carbon will benefit via donations.
More information
Countries
Contact Information
rose brown, Miss