&HER
&HER
(
Private sector
)
#SDGAction51750
Description
&HER determines measurements and fit via AI Machine Vision and brings data directly to production, so we can manufacture bras customized to each body shape.
There are three main development efforts. First is developing garments using carefully sourced degradable materials to replace synthetic intimate bras and sports bras. Second is a digital product to recognize body shape and measurements using AI machine learning models. And the third is our platform to connect the customer data generated by AI directly to manufacturers to produce personalized garments.
The digital fit harvest solution is fast, cloud-based, and the manufacturing is low waste and automated. We believe the digital fit solution will allow true inclusivity in the fashion industry, customization and on-demand production will reduce inventory waste, and automated additive garment production will further reduce the production calendar.
Firstly, &HER has set up a development studio to refine the automated additive manufacturing process. Second, we will gather data and refine the Machine Vision platform. And lastly, we will launch a browser app to connect consumers directly to customization production.
During each development process, we collaborate with breast cancer survivors and yoga practitioners to test, learn, and improve quickly.
We are also working with bra recyclers to take steps towards circularity within the &HER product life cycle.
During initial developments, we work with individuals as well as small organizations to constantly test the process and products. Capacity building will be gradual when we scale to larger groups once we reach a satisfactory evaluation with the current cohorts.
Once the product is completed and tested, we would be able to invite other enterprises to use our platform to help them understand their customers' fit and reduce inventory waste.
&HER harvests our own data with explicit consent from our participants. We source body types as diverse as possible to train the AI model. By focusing on diversity and inclusivity as the foundation of our product, we believe our platform will improve accuracy in fit prediction.
We are also actively sourcing new regenerative fibers, next generation textile recycling technology, and advanced composting facilities to reduce our carbon footprint and finding a path to circularity
In early stage assessment, we predict the &HER platform will reduce regular apparel product development calendar from 9 months to 3 months, reduce inventory waste by 70%, and move towards circularity by offering a 100% degradable product.
We also have established a constant and open feedback loop with collaborators and testing cohorts to create systematic evaluation, learning, and improvement steps.
The Bra Recyclers, For the Breast of Us, EZAI, and individual yoga practitioners.




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Entity
Region
- North America
Geographical coverage
Other beneficiaries
Consumers, manufactures, and retailers.
&HER can offer better fitting garments to the consumer, reduced inventory and returns for the retailers, and shorten development calendar to the manufacturers.
Today, it is hard for the consumer to find synchronized sizing from brand to brand, and with &HER, customers will get a custom fitted garment in every stage of their womanhood: puberty, maturity, pregnancy, and nursing. For retailers, having better prediction to the customer sizing can reduce inventory on hand, warehousing cost, and save on less returns. Manufacturers can also save capital from the shortened product development timeline.
&HER’s shortened supply chain will allow for transparency in consumption (consumers will know exactly what fiber went into their product), waste management (we know every fiber placed in each part of the garment for easy recycling), and pave a path to a circular product cycle.
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Contact Information
Nini Hu, Founder