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United Nations Department of Economic and Social Affairs Sustainable Development

The Equation

Rewmind (
Civil society organization
)
#SDGAction53594
    Description
    Description

    REWMIND was born to bring unique and transformative experiences that integrate technology, science, and knowledge to optimize mental, emotional, and stress reduction health.

    Science, Technology, and Knowledge integrated to optimize mental, emotional, and behavioral health.

    We are a health tech focused on reducing mental health problems. Within that, we target emotional and behavioral health, which directly impacts the productivity of workers in Brazil and around the world.

    RewMind aims to prove that we were not born for burnout, stress, depression, and anxiety.

    The numbers don't lie.

    The mental health of 53% of Brazilians worsened between 2020 and 2021.

    Mental health in Brazil and its impact are directly linked to an organization's performance.

    Globally, the world loses one trillion dollars per year due to conditions like depression and anxiety.

    Our solution involves bringing science and technology together to address productivity issues stemming from mental health problems.

    We offer unique experiences based on integrated scientific knowledge and technology to promote healthy performance.

    Worldwide, only two startups offer similar solutions to ours, but none of them combine six scientifically proven experiences in one place like our Detox Pod.

    When a person enters the Detox Pod, they have a mapped projection experience and six suprasensory experiences that combine emotion and destination.

    It is a 360-degree sensory environment.

    What currently exists in the world is a 2D environment where individuals see and hear relaxation content, some 3D environments offer with virtual reality content, but there are no suprasensory environment where you can immerse yourself with your whole body in 360 degrees without devices.

    RewMind is the only one that provides this.

    At the entrance of our Detox Pod, the person responds to how they are feeling and where they would like to be. Through artificial intelligence, we take them to that environment to reduce their stress and increase emotional awareness.

    This experience lasts up to 20 minutes of immersion in a digital environment, simulating the nature chosen by the user. The dome, cabin, or room is installed either in a fixed location or as a mobile unit.

    The six suprasensory experiences have been tested on 760 individuals in person over 12 months.

    Inside our dome, we utilize grounding, meditation, biofeedback, binaural sounds, FAC (Facial Action Coding System), which is a technique for reading emotions based on Paul Ekman's microexpressions, as well as visual and sensory immersion.

    The proven benefits of the Immersive Pod from this research include mental health, emotional awareness, reduced stress, self-discovery, relaxation, increased immunity, contentment and empathy, decreased anxiety, decreased cortisol levels (the stress hormone), and increased focus.

    During our experiment, users considered the experience fun and very relaxing.

    One of the most important aspects of this model is that people don't need to leave their work environments to experience decompression.

    They can decompress on-site without resorting to traditional methods like game rooms with billiards and other amusements, or even nap rooms that gained popularity some years ago.

    This solution is completely innovative and can also be customized in terms of content.

    We can have it within the company with pre-set content in the pod format, or in a room format or any other format that fits within the company.

    We also offer special projects for events, including urban interventions where we can place a fully mirrored container with this entire experience on a busy street in a city, sponsored by the company. We can take this experience outside of the company as well.

    We provide stress X-ray, biofeedback, neurofeedback, training, workshops, and content within the company following the 20-minute experience for employees, creating a long-tail effect.

    We aim to awaken a new consciousness through technology and science, enabling individuals and businesses to lead prosperous, productive, and happy lives.

    With the financial support of companies, institutes, and foundations, we bring this experience to low-income communities and remote areas.

    Implementation of the Project/Activity

    1 - DIAGNOSIS TO CREATE
    We identify the main challenges and prioritize the most urgent opportunities for emotional well-being.

    2 - EXPLORING THE DIAGNOSES
    Based on the diagnosis, we define an initial challenge. We will explore the challenge with a deep understanding, increasing the volume and quality of knowledge on the subject, aiming to investigate the real needs and desires of entrepreneurial leaders and individuals involved.

    3 - CO-CREATION WITH THE COMMUNITY
    Starting from the conceptualization and reformulation of the challenge, we will solve the problems and apply the insights obtained from the research. Actors are thus instructed and called upon to brainstorm and test new ideas. They become agents of their own construction and development.

    4 - After installing the immersive Pod (live, in-person), people access the online platform The Equation to continue their self-transformation journey online.

    Arrangements for Capacity-Building and Technology Transfer

    The Social Pod is an action for low-income communities and geographically hard-to-reach areas. With the financial support of companies, institutes, and foundations, we bring the low-cost, easy-to-assemble Inflatable Pod.

    After the Pod experience, they can access the Equation online platform, with in-depth mental health content via 200+ hours of exclusive classes and materials.

    Evaluation

    Achieved results. The Equation was initially tested on 26 participants who were invited in 2003. By 2016, more than 600 people per year, including groups, individuals, and the corporate world, learned to build their own equation in person.

    In 2020, amidst one of the planet's greatest crises, 3,000 people relied on us and built their own equation online. It signifies that we are increasingly fine-tuning the construction of a fulfilling life.

    In 2023, we launched REWMIND, an immersive pod capable of enhancing the in-person experience and initiating the need for mental, emotional, and behavioral health support. Upon entry, we capture your emotion converging sensation and destiny. During each immersion inside the pod, you will experience mapped projections and six supra-sensory experiences.

    It's a dome with immersive reality, technology that creates a tangible virtual and physical environment with stimulated human senses, bringing the interaction between the user and this environment close to a supra-sensory activity. Features include stress X-ray, biofeedback, neurofeedback, training, workshops, and in-depth mental health content via an online platform.

    Partners

    IDHL - Instituto De Desenvolvimento Humano Lippi; A Equação; The Key; Hollun; Ciope.

    Goal 3

    Ensure healthy lives and promote well-being for all at all ages

    Goal 3

    3.1

    By 2030, reduce the global maternal mortality ratio to less than 70 per 100,000 live births
    3.1.1

    Maternal mortality ratio

    3.1.2

    Proportion of births attended by skilled health personnel

    3.2

    By 2030, end preventable deaths of newborns and children under 5 years of age, with all countries aiming to reduce neonatal mortality to at least as low as 12 per 1,000 live births and under-5 mortality to at least as low as 25 per 1,000 live births
    3.2.1

    Under-five mortality rate

    3.2.2

    Neonatal mortality rate

    3.3

    By 2030, end the epidemics of AIDS, tuberculosis, malaria and neglected tropical diseases and combat hepatitis, water-borne diseases and other communicable diseases

    3.3.1

    Number of new HIV infections per 1,000 uninfected population, by sex, age and key populations

    3.3.2

    Tuberculosis incidence per 100,000 population

    3.3.3

    Malaria incidence per 1,000 population

    3.3.4

    Hepatitis B incidence per 100,000 population

    3.3.5

    Number of people requiring interventions against neglected tropical diseases

    3.4

    By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being
    3.4.1

    Mortality rate attributed to cardiovascular disease, cancer, diabetes or chronic respiratory disease

    3.4.2

    Suicide mortality rate

    3.5

    Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol

    3.5.1

    Coverage of treatment interventions (pharmacological, psychosocial and rehabilitation and aftercare services) for substance use disorders

    3.5.2

    Alcohol per capita consumption (aged 15 years and older) within a calendar year in litres of pure alcohol

    3.6

    By 2020, halve the number of global deaths and injuries from road traffic accidents
    3.6.1

    Death rate due to road traffic injuries

    3.7

    By 2030, ensure universal access to sexual and reproductive health-care services, including for family planning, information and education, and the integration of reproductive health into national strategies and programmes

    3.7.1

    Proportion of women of reproductive age (aged 15-49 years) who have their need for family planning satisfied with modern methods

    3.7.2

    Adolescent birth rate (aged 10-14 years; aged 15-19 years) per 1,000 women in that age group

    3.8

    Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective, quality and affordable essential medicines and vaccines for all

    3.8.1

    Coverage of essential health services

    3.8.2

    Proportion of population with large household expenditures on health as a share of total household expenditure or income

    3.9

    By 2030, substantially reduce the number of deaths and illnesses from hazardous chemicals and air, water and soil pollution and contamination
    3.9.1

    Mortality rate attributed to household and ambient air pollution

    3.9.2

    Mortality rate attributed to unsafe water, unsafe sanitation and lack of hygiene (exposure to unsafe Water, Sanitation and Hygiene for All (WASH) services)

    3.9.3

    Mortality rate attributed to unintentional poisoning

    3.a

    Strengthen the implementation of the World Health Organization Framework Convention on Tobacco Control in all countries, as appropriate
    3.a.1

    Age-standardized prevalence of current tobacco use among persons aged 15 years and older

    3.b

    Support the research and development of vaccines and medicines for the communicable and non-communicable diseases that primarily affect developing countries, provide access to affordable essential medicines and vaccines, in accordance with the Doha Declaration on the TRIPS Agreement and Public Health, which affirms the right of developing countries to use to the full the provisions in the Agreement on Trade-Related Aspects of Intellectual Property Rights regarding flexibilities to protect public health, and, in particular, provide access to medicines for all

    3.b.1

    Proportion of the target population covered by all vaccines included in their national programme

    3.b.2
    Total net official development assistance to medical research and basic health sectors
    3.b.3

    Proportion of health facilities that have a core set of relevant essential medicines available and affordable on a sustainable basis

    3.c

    Substantially increase health financing and the recruitment, development, training and retention of the health workforce in developing countries, especially in least developed countries and small island developing States
    3.c.1

    Health worker density and distribution

    3.d

    Strengthen the capacity of all countries, in particular developing countries, for early warning, risk reduction and management of national and global health risks

    3.d.1

    International Health Regulations (IHR) capacity and health emergency preparedness

    3.d.2

    Percentage of bloodstream infections due to selected antimicrobial-resistant organisms

    Goal 4

    Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

    Goal 4

    4.1

    By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and effective learning outcomes

    4.1.1

    Proportion of children and young people (a) in grades 2/3; (b) at the end of primary; and (c) at the end of lower secondary achieving at least a minimum proficiency level in (i) reading and (ii) mathematics, by sex

    4.1.2

    Completion rate (primary education, lower secondary education, upper secondary education)

    4.2

    By 2030, ensure that all girls and boys have access to quality early childhood development, care and pre-primary education so that they are ready for primary education

    4.2.1

    Proportion of children aged 24–59 months who are developmentally on track in health, learning and psychosocial well-being, by sex

    4.2.2

    Participation rate in organized learning (one year before the official primary entry age), by sex

    4.3

    By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university

    4.3.1

    Participation rate of youth and adults in formal and non-formal education and training in the previous 12 months, by sex

    4.4

    By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

    4.4.1

    Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

    4.5

    By 2030, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable, including persons with disabilities, indigenous peoples and children in vulnerable situations
    4.5.1

    Parity indices (female/male, rural/urban, bottom/top wealth quintile and others such as disability status, indigenous peoples and conflict-affected, as data become available) for all education indicators on this list that can be disaggregated

    4.6

    By 2030, ensure that all youth and a substantial proportion of adults, both men and women, achieve literacy and numeracy

    4.6.1

    Proportion of population in a given age group achieving at least a fixed level of proficiency in functional (a) literacy and (b) numeracy skills, by sex

    4.7

    By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

    4.7.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education and (d) student assessment

    4.a

    Build and upgrade education facilities that are child, disability and gender sensitive and provide safe, non-violent, inclusive and effective learning environments for all

    4.a.1

    Proportion of schools offering basic services, by type of service

    4.b

    By 2020, substantially expand globally the number of scholarships available to developing countries, in particular least developed countries, small island developing States and African countries, for enrolment in higher education, including vocational training and information and communications technology, technical, engineering and scientific programmes, in developed countries and other developing countries
    4.b.1

    Volume of official development assistance flows for scholarships by sector and type of study

    4.c

    By 2030, substantially increase the supply of qualified teachers, including through international cooperation for teacher training in developing countries, especially least developed countries and small island developing States

    4.c.1

    Proportion of teachers with the minimum required qualifications, by education level

    Goal 8

    Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

    Goal 8

    8.1

    Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countries
    8.1.1

    Annual growth rate of real GDP per capita

    8.2

    Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

    8.2.1

    Annual growth rate of real GDP per employed person

    8.3

    Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

    8.3.1

    Proportion of informal employment in total employment, by sector and sex

    8.4

    Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead

    8.4.1

    Material footprint, material footprint per capita, and material footprint per GDP

    8.4.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    8.5

    By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
    8.5.1

    Average hourly earnings of female and male employees, by occupation, age and persons with disabilities

    8.5.2

    Unemployment rate, by sex, age and persons with disabilities

    8.6

    By 2020, substantially reduce the proportion of youth not in employment, education or training
    8.6.1

    Proportion of youth (aged 15-24 years) not in education, employment or training

    8.7

    Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms

    8.7.1

    Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age

    8.8

    Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment

    8.8.1

    Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status

    8.8.2

    Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status

    8.9

    By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products

    8.9.1

    Tourism direct GDP as a proportion of total GDP and in growth rate

    8.10

    Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all

    8.10.1

    (a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults

    8.10.2

    Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider

    8.a

    Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-Related Technical Assistance to Least Developed Countries
    8.a.1

    Aid for Trade commitments and disbursements

    8.b

    By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

    8.b.1

    Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

    Goal 16

    Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

    Goal 16

    16.1

    Significantly reduce all forms of violence and related death rates everywhere

    16.1.1
    Number of victims of intentional homicide per 100,000 population, by sex and age
    16.1.2
    Conflict-related deaths per 100,000 population, by sex, age and cause
    16.1.3

    Proportion of population subjected to (a) physical violence, (b) psychological violence and/or (c) sexual violence in the previous 12 months

    16.1.4

    Proportion of population that feel safe walking alone around the area they live after dark

    16.2

    End abuse, exploitation, trafficking and all forms of violence against and torture of children

    16.2.1

    Proportion of children aged 1–17 years who experienced any physical punishment and/or psychological aggression by caregivers in the past month

    16.2.2
    Number of victims of human trafficking per 100,000 population, by sex, age and form of exploitation
    16.2.3

    Proportion of young women and men aged 18–29 years who experienced sexual violence by age 18

    16.3

    Promote the rule of law at the national and international levels and ensure equal access to justice for all

    16.3.1

    Proportion of victims of (a) physical, (b) psychological and/or (c) sexual violence in the previous 12 months who reported their victimization to competent authorities or other officially recognized conflict resolution mechanisms

    16.3.2
    Unsentenced detainees as a proportion of overall prison population
    16.3.3

    Proportion of the population who have experienced a dispute in the past two years and who accessed a formal or informal dispute resolution mechanism, by type of mechanism

    16.4

    By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime

    16.4.1
    Total value of inward and outward illicit financial flows (in current United States dollars)
    16.4.2
    Proportion of seized, found or surrendered arms whose illicit origin or context has been traced or established by a competent authority in line with international instruments

    16.5

    Substantially reduce corruption and bribery in all their forms

    16.5.1
    Proportion of persons who had at least one contact with a public official and who paid a bribe to a public official, or were asked for a bribe by those public officials, during the previous 12 months
    16.5.2
    Proportion of businesses that had at least one contact with a public official and that paid a bribe to a public official, or were asked for a bribe by those public officials during the previous 12 months

    16.6

    Develop effective, accountable and transparent institutions at all levels

    16.6.1
    Primary government expenditures as a proportion of original approved budget, by sector (or by budget codes or similar)
    16.6.2

    Proportion of population satisfied with their last experience of public services

    16.7

    Ensure responsive, inclusive, participatory and representative decision-making at all levels

    16.7.1

    Proportions of positions in national and local institutions, including (a) the legislatures; (b) the public service; and (c) the judiciary, compared to national distributions, by sex, age, persons with disabilities and population groups

    16.7.2
    Proportion of population who believe decision-making is inclusive and responsive, by sex, age, disability and population group

    16.8

    Broaden and strengthen the participation of developing countries in the institutions of global governance

    16.8.1

    Proportion of members and voting rights of developing countries in international organizations

    16.9

    By 2030, provide legal identity for all, including birth registration

    16.9.1
    Proportion of children under 5 years of age whose births have been registered with a civil authority, by age

    16.10

    Ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements

    16.10.1
    Number of verified cases of killing, kidnapping, enforced disappearance, arbitrary detention and torture of journalists, associated media personnel, trade unionists and human rights advocates in the previous 12 months
    16.10.2
    Number of countries that adopt and implement constitutional, statutory and/or policy guarantees for public access to information

    16.a

    Strengthen relevant national institutions, including through international cooperation, for building capacity at all levels, in particular in developing countries, to prevent violence and combat terrorism and crime

    16.a.1
    Existence of independent national human rights institutions in compliance with the Paris Principles

    16.b

    Promote and enforce non-discriminatory laws and policies for sustainable development

    16.b.1
    Proportion of population reporting having personally felt discriminated against or harassed in the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law
    Name Description
    Online emotional management platform
    Environmentally themed dome to simulate nature, with 360-degree projection and six scientifically-based experiences for stress reduction and increased emotional awareness
    Financing (in USD)
    600k USD, of which Marketing/Commercial expenses: 24%; Operational expenses: 64%; Administrative expenses: 12%
    Other, please specify
    Social Pod. Action in low-income communities and geographically hard-to-reach areas. With the financial support of companies, institutes, and foundations, we bring the low-cost, easy-to-assemble Inflatable Pod.
    Staff / Technical expertise
    Flavia Lippi is a researcher and educator in topics related to new management models, leadership, and the future of work. Mentor to C-level executives and board members.
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    Action Network
    Summit
    Type of initiative
    Stakeholder Acceleration Actions
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    Timeline
    01 January 2003 (start date)
    31 December 2028 (date of completion)
    Entity
    Rewmind
    SDGs
    Geographical coverage
    Brazil
    Countries
    Brazil
    Brazil
    Contact Information

    Ms. Flavia Lippi, Ms. Flavia Lippi