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United Nations Department of Economic and Social Affairs Sustainable Development

Design for Good

Design for Good CIC (
Private sector

    Design for Good brings together designers around the world with a shared goal of improving lives through human-centered design. We develop products & services with impacted communities, which are donated fully open source. Design for Good is a non-profit alliance of leading global organizations that will directly harness the creative talent of thousands of designers to design and deliver positive impact against the United Nations' Sustainable Development Goals, on a scale only possible through global collaboration. Established in 2022, Design for Good’s founding alliance comprises many of the world’s largest organizations including General Mills, LIXIL, Logitech, Nedbank, Nestlé, McKinsey & Company, Microsoft, PepsiCo, Philips, and Royal College of Art. Each year, DfG will focus on one of the UN’s Sustainable Development Goals; the focus for 2022 is Goal 6: Clean Water and Sanitation. Over the course of the program, the teams are coached and supported by groups including the founding organizations and NGOs, as they develop their solutions, to ensure they can help address the specific needs of the impacted communities. The most promising ideas will be supported with connections to potential funders and implementation partners who could support to further scale their global benefit. Design for Good will lead to innovative new solutions that benefit people and communities around the world, which will be open sourced to maximize the benefit for all. Over time the organization intends to create directly measurable benefit to impacted communities, in addition to transforming the way large organizations across technology, academia, design, and social sectors collaborate on a common goal.

    Expected Impact

    The DfG team estimates that 24 months after implementation, the solutions could improve the lives of up to 4.8 million people. Please note that these are early impact estimates, which may change through the phases of implementation.


    LIXIL, Logitech, PepsiCo, Microsoft (Xbox), McKinsey & Company, Philips, General Mills, Nestle, Nedbank, Royal College of Art.

    Goal 6

    Ensure availability and sustainable management of water and sanitation for all

    Goal 6


    By 2030, achieve universal and equitable access to safe and affordable drinking water for all


    Proportion of population using safely managed drinking water services


    By 2030, achieve access to adequate and equitable sanitation and hygiene for all and end open defecation, paying special attention to the needs of women and girls and those in vulnerable situations


    Proportion of population using (a) safely managed sanitation services and (b) a hand-washing facility with soap and water


    By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally


    Proportion of domestic and industrial wastewater flows safely treated


    Proportion of bodies of water with good ambient water quality


    By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity

    Change in water-use efficiency over time


    Level of water stress: freshwater withdrawal as a proportion of available freshwater resources


    By 2030, implement integrated water resources management at all levels, including through transboundary cooperation as appropriate


    Degree of integrated water resources management 


    Proportion of transboundary basin area with an operational arrangement for water cooperation


    By 2020, protect and restore water-related ecosystems, including mountains, forests, wetlands, rivers, aquifers and lakes

    Change in the extent of water-related ecosystems over time


    By 2030, expand international cooperation and capacity-building support to developing countries in water- and sanitation-related activities and programmes, including water harvesting, desalination, water efficiency, wastewater treatment, recycling and reuse technologies

    Amount of water- and sanitation-related official development assistance that is part of a government-coordinated spending plan


    Support and strengthen the participation of local communities in improving water and sanitation management


    Proportion of local administrative units with established and operational policies and procedures for participation of local communities in water and sanitation management

    Name Description
    An app for water systems in Kenya;Portable toilet for women and girls in India; A platform for regenerating peatlands.
    Financing (in USD)
    Alliance companies contribute $1.2M per year to this initiative. We have also already received $2M in pro-bono supprt.
    No progress reports have been submitted. Please sign in and click here to submit one.
    Action Network
    water logo
    21 April 2022 (start date)
    01 November 2024 (date of completion)
    Design for Good CIC
    1. Africa
    2. Europe
    3. Asia and Pacific
    Other beneficiaries

    Designers in the ten alliance partner companies -- who are thoroughly oriented around SDG 6.

    More information
    European Commission
    European Commission
    South Africa
    South Africa
    Global Action Plan
    Contact Information

    Fazilat, Chief Experience Officer