Consumer Social Responsibility #3, #11, #12

#SDGAction42516

Description

Intro

Through the strategy "How can a Corporate be socially responsible if the consumer is not" - promote healthy and consciencious living, focusing on sustainable living in urban areas.

Objective of the practice

Nudging and through civic initiatives. Both nationally and internationally. Campaigns and physical projects to promote as many targets from goals #3, #11, and #12. Inspired by tried and tested national Danish campaigns. Promoting to international communities the initiatives which have been successfully implemented in the Danish community to international partners. Aim to keep it low cost and high efficiency.

Partners

Governments and international agencies both nationally and internationally

Implementation of the Project/Activity

Through Sustainable Business Innovation Framework, promote physical and virtual projects to those countries most in need of learning about initiatives to promote SDG #3, #11 and #12.

The project(s) are based on initiatives which have been implemented nationally in Denmark, with a civic societal focus and the nudging campaigns which have been tried and tested nationally in Denmark, and proved to have actual effect.

More information available upon request.

Results/Outputs/Impacts

Measure output through improvement of healthy living locally in project reach areas.

Enabling factors and constraints

Government sponsored projects are implemented nationally, local government initiatives are funded by local government. Private initiatives are financed privately or through sponsors/investors. Extensive use of Public Private Initiatives.

Sustainability and replicability

As the proposed baseline projects have already been promoted to citizens in Denmark, it is envisaged that the original projects have been first time implemented in Denmark, and therefore can be harvested to reuse internationally. Adapting the initiatives and tailoring to foreign use is therefore the most sustainable way to promote the SDGs. A model is proposed where "one size fits all" - and the baseline model can be replicated from implementation to implementation, altering only the features necessary to accommodate to local culture and language.

Conclusions

Giving the target countries for the proposed model are predominantly developing countries, the focus is on low cost and high efficiency.<br />
<br />
Consumer Social Responsible strategy is based on lifestyle changes, and information campaigns to local markets. On route the projects will seek to gather information about local lifestyle and health, for use by WHO for further campaigns.

Other sources of information

www.gracilitas.dk