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United Nations Department of Economic and Social Affairs Sustainable Development

Conscious Fashion Campaign: New York 2021

Fashion Impact Fund (
Non-governmental organization (NGO)
)
#SDGAction44230
    Description
    Description

    The Conscious Fashion Campaign spotlights women entrepreneurs in the fashion industry driving social and environmental impact by showcasing their work in billboard and digital campaigns. With women receiving only 25% of news features globally [Global Media Monitoring Project 2020 - 2021 Final Report], the campaign aims to increase media representation of women social entrepreneurs transforming fashion to scale their impact in support of the Sustainable Development Goals. For the Conscious Fashion Campaign: New York 2021 ten organizations are chosen by the Advisory Committee to be showcased in a collective billboard campaign during New York Fashion Week February 2022.

    Implementation of the Project/Activity

    The Conscious Fashion Campaign amplifies the visibility of fashion-focused women social entrepreneurs to educate, inform and inspire as they lead the industry towards an inclusive and responsible future. The initiative follows this timeline: September 8, 2021: Open for applications. October 20, 2021: Application deadline. October 25 - November 8, 2021: Selection process by Advisory Committee. November 15, 2021: Ten honoree organizations announced. December 2021 and January 2022: Creative preparation. February 11 - 16, 2022: Honorees to be showcased in a collective billboard campaign during New York Fashion Week.

    Arrangements for Capacity-Building and Technology Transfer

    The Conscious Fashion Campaign: New York is the first edition. With its existing partners, the Conscious Fashion Campaign will expand into new regions to champion women social entrepreneurs transforming fashion globally and to elevate the Sustainable Development Goals. The campaign will accelerate digital campaigns to drive a diverse advertising media landscape; specifically with a focus on highlighting female trailblazers in the fashion sector as they shape industry and society with innovative solutions.

    Coordination mechanisms

    The Conscious Fashion Campaign: New York is managed by the leadership team at the Fashion Impact Fund and receives support from the United Nations Office for Partnership and the PVBLIC Foundation. An advisory committee of leading media representatives and conscious fashion advocates review the applications and select honorees based on factors including supporting the advancement of at least one Sustainable Development Goal, the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem. Conscious Fashion Campaign: New York 2021 advisory committee members include Shawnte Brown, Stylist and Founder, Shop OTNT; Sheena Butler-Young, Correspondent, The Business of Fashion; Tricia Carey, Director of Global Business Development, Lenzing; Marsha Cooke Senior Vice President Global News and Special Projects, VICE NEWS; Laura Sophie Cox Celebrity and Editorial Fashion Stylist; Dominic-Madori Davis Reporter, Entrepreneurs Business Insider; Isabella Fish, News Editor, Drapers; Sophia Kianni, Founder & Youth Advisor, Climate Cardinals, United Nations Secretary-General's Youth Advisory Group on Climate Change; Sara Kozlowski, Vice President, Education and Sustainability Initiatives, CFDA; Sara Maino, Head of Vogue Talents, Conde Nast; Tracey Meyers, Market Editor, Strategic Content Development, WWD; Strategic Content Editor, Fairchild Media Group, WWD / Penske Media Corp; Thania Peck, Founder/ Sustainability Advisor Catcher in the Style; Lyn Slater, Content Creator, Accidental Icon; Bandana Tewari, Fashion Journalist and Sustainability Activist and Bunny Yan, Fashion Edutainer, Left Side of Fashion.

    Partners

    Fashion Impact Fund, PVBLIC Foundation, United Nations Office for Partnerships

    Goal 5

    Achieve gender equality and empower all women and girls

    Goal 5

    5.1

    End all forms of discrimination against all women and girls everywhere

    5.1.1

    Whether or not legal frameworks are in place to promote, enforce and monitor equality and non‑discrimination on the basis of sex

    5.2

    Eliminate all forms of violence against all women and girls in the public and private spheres, including trafficking and sexual and other types of exploitation
    5.2.1

    Proportion of ever-partnered women and girls aged 15 years and older subjected to physical, sexual or psychological violence by a current or former intimate partner in the previous 12 months, by form of violence and by age

    5.2.2

    Proportion of women and girls aged 15 years and older subjected to sexual violence by persons other than an intimate partner in the previous 12 months, by age and place of occurrence

    5.3

    Eliminate all harmful practices, such as child, early and forced marriage and female genital mutilation
    5.3.1

    Proportion of women aged 20-24 years who were married or in a union before age 15 and before age 18

    5.3.2

    Proportion of girls and women aged 15-49 years who have undergone female genital mutilation/cutting, by age

    5.4

    Recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate

    5.4.1

    Proportion of time spent on unpaid domestic and care work, by sex, age and location

    5.5

    Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life

    5.5.1

    Proportion of seats held by women in (a) national parliaments and (b) local governments

    5.5.2

    Proportion of women in managerial positions

    5.6

    Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences

    5.6.1

    Proportion of women aged 15-49 years who make their own informed decisions regarding sexual relations, contraceptive use and reproductive health care

    5.6.2

    Number of countries with laws and regulations that guarantee full and equal access to women and men aged 15 years and older to sexual and reproductive health care, information and education

    5.a

    Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws

    5.a.1

    (a) Proportion of total agricultural population with ownership or secure rights over agricultural land, by sex; and (b) share of women among owners or rights-bearers of agricultural land, by type of tenure

    5.a.2

    Proportion of countries where the legal framework (including customary law) guarantees women’s equal rights to land ownership and/or control

    5.b

    Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women
    5.b.1

    Proportion of individuals who own a mobile telephone, by sex

    5.c

    Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels

    5.c.1

    Proportion of countries with systems to track and make public allocations for gender equality and women’s empowerment

    Goal 8

    Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

    Goal 8

    8.1

    Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countries
    8.1.1

    Annual growth rate of real GDP per capita

    8.2

    Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

    8.2.1

    Annual growth rate of real GDP per employed person

    8.3

    Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

    8.3.1

    Proportion of informal employment in total employment, by sector and sex

    8.4

    Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead

    8.4.1

    Material footprint, material footprint per capita, and material footprint per GDP

    8.4.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    8.5

    By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
    8.5.1

    Average hourly earnings of female and male employees, by occupation, age and persons with disabilities

    8.5.2

    Unemployment rate, by sex, age and persons with disabilities

    8.6

    By 2020, substantially reduce the proportion of youth not in employment, education or training
    8.6.1

    Proportion of youth (aged 15-24 years) not in education, employment or training

    8.7

    Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms

    8.7.1

    Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age

    8.8

    Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment

    8.8.1

    Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status

    8.8.2

    Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status

    8.9

    By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products

    8.9.1

    Tourism direct GDP as a proportion of total GDP and in growth rate

    8.10

    Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all

    8.10.1

    (a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults

    8.10.2

    Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider

    8.a

    Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-Related Technical Assistance to Least Developed Countries
    8.a.1

    Aid for Trade commitments and disbursements

    8.b

    By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

    8.b.1

    Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

    Goal 10

    Reduce inequality within and among countries

    Goal 10

    10.1

    By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average

    10.1.1

    Growth rates of household expenditure or income per capita among the bottom 40 per cent of the population and the total population

    10.2

    By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status

    10.2.1

    Proportion of people living below 50 per cent of median income, by sex, age and persons with disabilities

    10.3

    Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard

    10.3.1

    Proportion of population reporting having personally felt discriminated against or harassed within the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law

    10.4

    Adopt policies, especially fiscal, wage and social protection policies, and progressively achieve greater equality

    10.4.1

    Labour share of GDP

    10.4.2

    Redistributive impact of fiscal policy

    10.5

    Improve the regulation and monitoring of global financial markets and institutions and strengthen the implementation of such regulations

    10.5.1

    Financial Soundness Indicators

    10.6

    Ensure enhanced representation and voice for developing countries in decision-making in global international economic and financial institutions in order to deliver more effective, credible, accountable and legitimate institutions
    10.6.1

    Proportion of members and voting rights of developing countries in international organizations

    10.7

    Facilitate orderly, safe, regular and responsible migration and mobility of people, including through the implementation of planned and well-managed migration policies

    10.7.1

    Recruitment cost borne by employee as a proportion of montlhy income earned in country of destination

    10.7.2

    Number of countries with migration policies that facilitate orderly, safe, regular and responsible migration and mobility of people

    10.7.3

    Number of people who died or disappeared in the process of migration towards an international destination

    10.7.4

    Proportion of the population who are refugees, by country of origin

    10.a

    Implement the principle of special and differential treatment for developing countries, in particular least developed countries, in accordance with World Trade Organization agreements
    10.a.1

    Proportion of tariff lines applied to imports from least developed countries and developing countries with zero-tariff

    10.b

    Encourage official development assistance and financial flows, including foreign direct investment, to States where the need is greatest, in particular least developed countries, African countries, small island developing States and landlocked developing countries, in accordance with their national plans and programmes
    10.b.1

    Total resource flows for development, by recipient and donor countries and type of flow (e.g. official development assistance, foreign direct investment and other flows)

    10.c

    By 2030, reduce to less than 3 per cent the transaction costs of migrant remittances and eliminate remittance corridors with costs higher than 5 per cent

    10.c.1

    Remittance costs as a proportion of the amount remitted

    Goal 17

    Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

    Goal 17

    17.1

    Strengthen domestic resource mobilization, including through international support to developing countries, to improve domestic capacity for tax and other revenue collection

    17.1.1
    Total government revenue as a proportion of GDP, by source
    17.1.2
    Proportion of domestic budget funded by domestic taxes

    17.2

    Developed countries to implement fully their official development assistance commitments, including the commitment by many developed countries to achieve the target of 0.7 per cent of ODA/GNI to developing countries and 0.15 to 0.20 per cent of ODA/GNI to least developed countries; ODA providers are encouraged to consider setting a target to provide at least 0.20 per cent of ODA/GNI to least developed countries

    17.2.1
    Net official development assistance, total and to least developed countries, as a proportion of the Organization for Economic Cooperation and Development (OECD) Development Assistance Committee donors’ gross national income (GNI)

    17.3

    Mobilize additional financial resources for developing countries from multiple sources

    17.3.1

    Additional financial resources mobilized for developing countries from multiple sources 

    17.3.2
    Volume of remittances (in United States dollars) as a proportion of total GDP

    17.4

    Assist developing countries in attaining long-term debt sustainability through coordinated policies aimed at fostering debt financing, debt relief and debt restructuring, as appropriate, and address the external debt of highly indebted poor countries to reduce debt distress

    17.4.1
    Debt service as a proportion of exports of goods and services

    17.5

    Adopt and implement investment promotion regimes for least developed countries

    17.5.1

    Number of countries that adopt and implement investment promotion regimes for developing countries, including the least developed countries

    17.6

    Enhance North-South, South-South and triangular regional and international cooperation on and access to science, technology and innovation and enhance knowledge sharing on mutually agreed terms, including through improved coordination among existing mechanisms, in particular at the United Nations level, and through a global technology facilitation mechanism

    17.6.1

     Fixed broadband subscriptions per 100 inhabitants, by speed

    17.7

    Promote the development, transfer, dissemination and diffusion of environmentally sound technologies to developing countries on favourable terms, including on concessional and preferential terms, as mutually agreed

    17.7.1

    Total amount of funding for developing countries to promote the development, transfer, dissemination and diffusion of environmentally sound technologies

    17.8

    Fully operationalize the technology bank and science, technology and innovation capacity-building mechanism for least developed countries by 2017 and enhance the use of enabling technology, in particular information and communications technology

    17.8.1
    Proportion of individuals using the Internet

    17.9

    Enhance international support for implementing effective and targeted capacity-building in developing countries to support national plans to implement all the Sustainable Development Goals, including through North-South, South-South and triangular cooperation

    17.9.1

    Dollar value of financial and technical assistance (including through North-South, South‑South and triangular cooperation) committed to developing countries

    17.10

    Promote a universal, rules-based, open, non-discriminatory and equitable multilateral trading system under the World Trade Organization, including through the conclusion of negotiations under its Doha Development Agenda

    17.10.1
    Worldwide weighted tariff-average

    17.11

    Significantly increase the exports of developing countries, in particular with a view to doubling the least developed countries’ share of global exports by 2020

    17.11.1

    Developing countries’ and least developed countries’ share of global exports

    17.12

    Realize timely implementation of duty-free and quota-free market access on a lasting basis for all least developed countries, consistent with World Trade Organization decisions, including by ensuring that preferential rules of origin applicable to imports from least developed countries are transparent and simple, and contribute to facilitating market access

    17.12.1

    Weighted average tariffs faced by developing countries, least developed countries and small island developing States

    17.13

    Enhance global macroeconomic stability, including through policy coordination and policy coherence

    17.13.1
    Macroeconomic Dashboard

    17.14

    Enhance policy coherence for sustainable development

    17.14.1
    Number of countries with mechanisms in place to enhance policy coherence of sustainable development

    17.15

    Respect each country’s policy space and leadership to establish and implement policies for poverty eradication and sustainable development 

    17.15.1
    Extent of use of country-owned results frameworks and planning tools by providers of development cooperation

    17.16

    Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the Sustainable Development Goals in all countries, in particular developing countries

    17.16.1

    Number of countries reporting progress in multi-stakeholder development effectiveness monitoring frameworks that support the achievement of the Sustainable Development Goals

    17.17

    Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships 

    17.17.1

    Amount in United States dollars committed to public-private partnerships for infrastructure

    17.18

    By 2020, enhance capacity-building support to developing countries, including for least developed countries and small island developing States, to increase significantly the availability of high-quality, timely and reliable data disaggregated by income, gender, age, race, ethnicity, migratory status, disability, geographic location and other characteristics relevant in national contexts

    17.18.1

    Statistical capacity indicators

    17.18.2
    Number of countries that have national statistical legislation that complies with the Fundamental Principles of Official Statistics
    17.18.3

    Number of countries with a national statistical plan that is fully funded and under implementation, by source of funding

    17.19

    By 2030, build on existing initiatives to develop measurements of progress on sustainable development that complement gross domestic product, and support statistical capacity-building in developing countries

    17.19.1
    Dollar value of all resources made available to strengthen statistical capacity in developing countries
    17.19.2

    Proportion of countries that (a) have conducted at least one population and housing census in the last 10 years; and (b) have achieved 100 per cent birth registration and 80 per cent death registration

    Showcase 10 women-led fashion organizations driving social and environmental impact on collective billboard campaign in New York City

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    Conscious Fashion Campaign: New York
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    Conscious Fashion Campaign: New York | Ngozi Okaro, Executive Director, Custom Collaborative on the NASDAQ Billboard
    Conscious Fashion Campaign: New York | Stephanie Benedetto, Founder and CEO, Queen of Raw on the NYC Broadway Plaza Billboard
    Action Network
    Conscious Fashion and Lifestyle Network
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    Timeline
    01 September 2021 (start date)
    28 February 2022 (date of completion)
    Entity
    Fashion Impact Fund
    SDGs
    Region
    1. Global
    Geographical coverage
    New York, USA
    Other beneficiaries

    Conscious Fashion Campaign: New York 2021 honorees include: Abhilasha Bahuguna, Co-Founder, Looms of Ladakh, Ayesha Barenblat, Founder and CEO, Remake, Stephanie Benedetto, Co-Founder and CEO, Queen of Raw, Mariama Camara, Founder and CEO, MARIAMA FASHION PRODUCTION, Hilary Jochmans, Founder, PoliticallyInFashion, Anyango Mpinga, Founder, Free As A Human Foundation, Ngozi Okaro, Executive Director, Custom Collaborative, Cyndi Rhoades, Founder, Worn Again Technologies, Jessica Schreiber, Founder and CEO, FABSCRAP, Carry Somers and Orsola de Castro, Co-Founders, Fashion Revolution

    Photos
    Conscious Fashion Campaign: New York | Ngozi Okaro, Executive Director, Custom Collaborative on the NASDAQ Billboard Conscious Fashion Campaign: New York | Stephanie Benedetto, Founder and CEO, Queen of Raw on the NYC Broadway Plaza Billboard
    Countries
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    Contact Information

    Kerry Bannigan, Executive Director