Bela Brand and ONU
Bela Brand
(
Other relevant actor
)
#SDGAction53139
Description
BelaBrand, a prominent swimwear company, distinguishes itself through a robust commitment to sustainability, diversity, and social responsibility. By aligning with the United Nations' Sustainable Development Goals (SDGs), BelaBrand exemplifies its dedication to making a positive impact on a global scale.
Sustainability is woven into the fabric of BelaBrand's operations, from eco-friendly material choices to waste reduction and active recycling initiatives. The brand strives not only to meet industry standards but to surpass them, actively contributing to the realization of SDGs related to responsible consumption and production.
Diversity is a fundamental aspect of BelaBrand's ethos, influencing creative processes, campaigns, and events. The brand values and promotes inclusivity, recognizing diverse perspectives as essential. Through these efforts, BelaBrand contributes to SDGs focused on gender equality and fostering inclusive communities.
In terms of social responsibility, BelaBrand goes beyond its core business. Collaborating with the UN on impactful projects, the brand aims to address SDGs related to quality education, empowerment of vulnerable groups, and support for humanitarian causes. This comprehensive approach reflects BelaBrand's commitment to creating positive change in the global community.
Fair and ethical practices define BelaBrand's partnerships, ensuring that everyone in the production chain is treated with dignity. By actively participating in the UN's "Conscious Fashion and Lifestyle Network," BelaBrand seeks to collaborate with like-minded entities, contributing to SDGs associated with decent work and economic growth.
In summary, BelaBrand's general description underscores its commitment to sustainability, diversity, and social responsibility, with a specific focus on aligning with the SDGs. Through these initiatives, the company actively contributes to addressing key global challenges and fostering positive change in the fashion industry.
The implementation methodologies at Belabrand revolve
around a holistic approach to sustainable practices. In selecting
materials, Belabrand engages in a close-knit collaboration with
its suppliers, emphasizing the importance of sustainable
sourcing. This not only ensures high-quality materials but also
promotes responsible resource management. Belabrand's
dedication to sustainability goes beyond the surface, as it
prioritizes joint product development with NGOs. By working
hand in hand with these organizations, Belabrand not only
fosters innovation but also actively contributes to meaningful
social and environmental initiatives. Additionally, providing
training for the workforce within these groups demonstrates a
commitment to capacity building and empowering
communities. To maintain a seamless execution of these
methodologies, Belabrand conducts weekly follow-ups, creating
a feedback loop that reinforces its mission and ensures
continuous progress toward sustainability.
At Belabrand, we start with an initial training program for the groups to create the pilot sample. Following approval, we maintain regular visits to provide continuous guidance and further training to the workforce. Additionally, our commitment to quality extends beyond training, as we implement quality control measures during the production process. This ensures that every product under the Belabrand name meets our high standards before reaching the market. Our ongoing support and dedication to excellence reflect our commitment to both our workforce and the quality of our products.
Belabrand operates with a strict framework of coordination
mechanisms, ensuring that its sustainability goals are met.
Under the governance of Belabrand, a dedicated team
collaborates closely with the involved institutions. This
partnership extends beyond paperwork, as weekly visits to
material and labor production groups are conducted. These
visits serve as a direct and hands-on approach to oversee
operations, emphasizing the importance of sustainability.
Furthermore, Belabrand's commitment to environmental
responsibility shines through its emphasis on recycling and the
adoption of cleaner, fairer, and less polluting means of
production. This proactive stance aligns with the brand's core
values and sets a high standard for ethical production.
In line with our commitment to sustainability, we not only use recycled PET bottles for our Patterns pieces but also strive for consistent replication by ensuring successful production for three consecutive collections. Our dedication extends to compensating skilled professionals, minimizing environmental impact, and recycling over 14,000 PET bottles to date. This reflects our holistic approach to creating fashion that not only meets high standards but also contributes positively to society and the environment.
Ecotece - https://ecotece.org.br
Costura Solidária Sustentável - https://www.instagram.com/costura.solidaria.sustentavel/?igshid=NTc4MTIwNjQ2YQ%3D%3D
Casulo Feliz - https://www.ocasulofeliz.com.br
IBF - https://www.ibflorestas.org.br
SDGS & Targets
Goal 5
Achieve gender equality and empower all women and girls
5.1
End all forms of discrimination against all women and girls everywhere
5.1.1
Whether or not legal frameworks are in place to promote, enforce and monitor equality and non‑discrimination on the basis of sex
5.2
5.2.1
Proportion of ever-partnered women and girls aged 15 years and older subjected to physical, sexual or psychological violence by a current or former intimate partner in the previous 12 months, by form of violence and by age
5.2.2
Proportion of women and girls aged 15 years and older subjected to sexual violence by persons other than an intimate partner in the previous 12 months, by age and place of occurrence
5.3
5.3.1
Proportion of women aged 20-24 years who were married or in a union before age 15 and before age 18
5.3.2
Proportion of girls and women aged 15-49 years who have undergone female genital mutilation/cutting, by age
5.4
Recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate
5.4.1
Proportion of time spent on unpaid domestic and care work, by sex, age and location
5.5
Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
5.5.1
Proportion of seats held by women in (a) national parliaments and (b) local governments
5.5.2
Proportion of women in managerial positions
5.6
Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences
5.6.1
Proportion of women aged 15-49 years who make their own informed decisions regarding sexual relations, contraceptive use and reproductive health care
5.6.2
Number of countries with laws and regulations that guarantee full and equal access to women and men aged 15 years and older to sexual and reproductive health care, information and education
5.a
Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws
5.a.1
(a) Proportion of total agricultural population with ownership or secure rights over agricultural land, by sex; and (b) share of women among owners or rights-bearers of agricultural land, by type of tenure
5.a.2
Proportion of countries where the legal framework (including customary law) guarantees women’s equal rights to land ownership and/or control
5.b
5.b.1
Proportion of individuals who own a mobile telephone, by sex
5.c
Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels
5.c.1
Proportion of countries with systems to track and make public allocations for gender equality and women’s empowerment
Goal 13
Take urgent action to combat climate change and its impacts
13.1
Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries
13.1.1
Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population
13.1.2
Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015–2030
13.1.3
Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies
13.2
Integrate climate change measures into national policies, strategies and planning
13.2.1
Number of countries with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change
13.2.2
Total greenhouse gas emissions per year
13.3
Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning
13.3.1
Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment
13.a
Implement the commitment undertaken by developed-country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible
13.a.1
Amounts provided and mobilized in United States dollars per year in relation to the continued existing collective mobilization goal of the $100 billion commitment through to 2025
13.b
Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities
13.b.1
Number of least developed countries and small island developing States with nationally determined contributions, long-term strategies, national adaptation plans and adaptation communications, as reported to the secretariat of the United Nations Framework Convention on Climate Change
Goal 14
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
14.1
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.1.1
(a) Index of coastal eutrophication; and (b) plastic debris density
14.2
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
14.2.1
Number of countries using ecosystem-based approaches to managing marine areas
14.3
Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels
14.3.1
14.4
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
14.4.1
14.5
By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information
14.5.1
14.6
By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation
14.6.1
Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing
14.7
By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
14.7.1
Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries
14.a
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
14.a.1
14.b
Provide access for small-scale artisanal fishers to marine resources and markets
14.b.1
Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries
14.c
Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"
14.c.1
Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
15.1
By 2020, ensure the conservation, restoration and sustainable use of terrestrial and inland freshwater ecosystems and their services, in particular forests, wetlands, mountains and drylands, in line with obligations under international agreements
15.1.1
15.1.2
15.2
By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally
15.2.1
15.3
By 2030, combat desertification, restore degraded land and soil, including land affected by desertification, drought and floods, and strive to achieve a land degradation-neutral world
15.3.1
15.4
By 2030, ensure the conservation of mountain ecosystems, including their biodiversity, in order to enhance their capacity to provide benefits that are essential for sustainable development
15.4.1
15.4.2
15.5
Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species
15.5.1
15.6
Promote fair and equitable sharing of the benefits arising from the utilization of genetic resources and promote appropriate access to such resources, as internationally agreed
15.6.1
15.7
Take urgent action to end poaching and trafficking of protected species of flora and fauna and address both demand and supply of illegal wildlife products
15.7.1
15.8
By 2020, introduce measures to prevent the introduction and significantly reduce the impact of invasive alien species on land and water ecosystems and control or eradicate the priority species
15.8.1
15.9
By 2020, integrate ecosystem and biodiversity values into national and local planning, development processes, poverty reduction strategies and accounts
15.9.1
(a) Number of countries that have established national targets in accordance with or similar to Aichi Biodiversity Target 2 of the Strategic Plan for Biodiversity 2011–2020 in their national biodiversity strategy and action plans and the progress reported towards these targets; and (b) integration of biodiversity into national accounting and reporting systems, defined as implementation of the System of Environmental-Economic Accounting
15.a
Mobilize and significantly increase financial resources from all sources to conserve and sustainably use biodiversity and ecosystems
15.a.1
(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments
15.b
Mobilize significant resources from all sources and at all levels to finance sustainable forest management and provide adequate incentives to developing countries to advance such management, including for conservation and reforestation
15.b.1
(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments
15.c
Enhance global support for efforts to combat poaching and trafficking of protected species, including by increasing the capacity of local communities to pursue sustainable livelihood opportunities
15.c.1
SDG 14 targets covered
| Name | Description |
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Deliverables & Timeline
We use fabric made from recycled PET bottle fibers to produce our bikinis
The prints on these fabrics are digitally designed, resulting in less water consumption.
For each piece sold, we commit to planting one tree to contribute to environmental conservation.
We support the humanization of processes (fair trade and solidarity economy) we produce our beachwear using low-impact materials.
Resources mobilized
Partnership Progress
Feedback
Action Network
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Timeline
Entity
Region
- North America
- Latin America and the Caribbean
Geographical coverage
Other beneficiaries
In partnership with Ecotece we developed our special cover-up. With a sustainable material, these pieces are manufactured by labor supported, coordinated by the institute. This partnership is based on the support of the humanization of processes (Fair Trade and solidarity economy) with a low environmental impact material that Ecotece works for.
In partnership with the IBF (Brazilian Institute of Forests) a tree is planted with each piece sold.
Sustainable Solidary Sewing. The NGO is aligned with our company values; therefore we started this partnership. We support the production of multiple-use small bags (made with banners and recycled canvas) by seamstresses to spread the beautiful work of the northeastern NGO. The objective is to develop educational and affirmative actions of a social character for these women.
More information
Countries
Contact Information
Maria Laura Litterio, Maria Laura Litterio - owner of Bela Brand