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United Nations Department of Economic and Social Affairs Sustainable Development

World Without Waste:

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Private sector
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    Description
    Description
    In January 2018, the Coca-Cola system in Japan announced its 2030 Packaging Vision. Based on the global vision of The Coca-Cola Company to be collecting and recycling 100% of packaging (e.g. bottles and cans) used for Coca-Cola products sold worldwide by 2030, it targets the creation of a recycling-oriented society in Japan with respect to PET bottles, laying out a concrete action plan for activities around three pillars—Design, Collect and Partner.

    In light of progress made through these initiatives, we decided in July 2019 to bring forward attainment of goals in Japan and aim for an even more comprehensive “World Without Waste.” Specifically, we have set new goals, including the following: (1) Achieve at least 50% recycled PET plastic usage by 2022 and increase that to 90% by 2030; (2) Switch to recyclable materials for packaging of all products sold in Japan by 2025; (3) Switch to 100% sustainable materials for all PET bottles by 2030 and aim for zero use of new fossil fuels.

    The focus for “Design” is on switching to sustainable packaging materials and designs. Here, “packaging” refers to cans and glass bottles, too, not just PET bottles. In Japan, importance will be placed on promotion of bottle-to-bottle recycling, whereby PET bottles used for beverages or other products are collected and recycled for use in new PET bottles. The original target for this initiative has been brought well forward and the following figures were newly established. First, at least 50% utilization of recycled PET plastic is to be achieved by 2022. By 2030, the bottle-to-bottle recycling rate will be increased to 90%. By 2025, recyclable materials will be adopted for packaging of all products sold in Japan. The same year, PET bottles for all products will use sustainable materials (recycled or plant-based PET plastic). And by 2030, all materials used will be sustainable, the aim being to fully introduce packaging that does not require any new fossil fuels. Also by 2030, PET material usage per bottle will be reduced by 35% (compared to 2004).

    For “Collect,” the aim is to be collecting one PET bottle for every Coca-Cola product sold in Japan by 2030. We also put effort into awareness-raising activities, for example through installation of recycling boxes and promotion of correct sorting of PET bottles and their caps and labels after use.

    For “Partner,” the Coca-Cola system looks to help lift already very high PET bottle and can collection and recycling rates in Japan even further through collaboration with central and local government, the beverage industry and local communities on efforts to build and maintain more reliable packaging collection and recycling schemes. Taking advantage of its broad-reaching network, the Coca-Cola system aims to realize a World Without Waste by connecting with all stakeholders. For example, Coca-Cola Japan is conducting a survey of waste flows from land into rivers jointly with the Nippon Foundation. The findings will be complied for composing a public statement on policy recommendation for even more effective plastic resources use in Japan.
    Expected Impact

    We are contributing toward the Sustainable Development Goals (SDGs). The Coca-Cola system in Japan implements sustainability initiatives in three domains—individuals (consumers), community, and environment—split into a total of nine core areas: beverage benefits, active healthy living, community, workplace, women, 2030 Packaging Vision, water stewardship, energy and climate, and sustainable agriculture.

    We examine the relevance of initiatives in the three domains and nine core areas to the Sustainable Development Goals (SDGs) and support meaningful projects and partnerships that help communities achieve the goals. Working toward attainment of the SDGs is one way we contribute to the resolution of social problems in the community.

    Under "environment" domain, 2030 Packaging Vision (updated July 2019) for a “World Without Waste,” we (1) Promote use of recycled or plant‑based PET; (2) Help improve PET bottle and can collection and recycling rates in Japan; and (3) Help keep communities clean, for example through cleanup campaigns, and actively participate in awareness activities about a World Without Waste.

    Partners
    Hokkaido Coca-Cola Bottling Co., Ltd.,
    Coca Cola (Japan) Company, Ltd;
    Michinoku Coca-Cola Bottling Co., Ltd.,
    Coca-Cola Bottlers Japan Inc.,
    Hokuriku Coca-Cola Bottling Co., Ltd.,
    Okinawa Coca-Cola Bottling

    Goal 12

    Ensure sustainable consumption and production patterns

    Goal 12

    12.1

    Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries

    12.1.1

    Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production

    12.2

    By 2030, achieve the sustainable management and efficient use of natural resources

    12.2.1

    Material footprint, material footprint per capita, and material footprint per GDP

    12.2.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    12.3

    By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

    12.3.1

    (a) Food loss index and (b) food waste index

    12.4

    By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment

    12.4.1
    Number of parties to international multilateral environmental agreements on hazardous waste, and other chemicals that meet their commitments and obligations in transmitting information as required by each relevant agreement
    12.4.2

    (a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment

    12.5

    By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

    12.5.1

    National recycling rate, tons of material recycled

    12.6

    Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle

    12.6.1
    Number of companies publishing sustainability reports

    12.7

    Promote public procurement practices that are sustainable, in accordance with national policies and priorities

    12.7.1

    Number of countries implementing sustainable public procurement policies and action plans

    12.8

    By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

    12.8.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

    12.a

    Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

    12.a.1

    Installed renewable energy-generating capacity in developing countries (in watts per capita)

    12.b

    Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products

    12.b.1

    Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability

    12.c

    Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities

    12.c.1

    Amount of fossil-fuel subsidies (production and consumption) per unit of GDP

    Achieve at least 50% recycled PET plastic usage
    Achieve at least 50% recycled PET plastic usage by 2022 and increase that to 90%
    Switch to recyclable materials for packaging of all products sold in Japan
    Switch to 100% sustainable materials for all PET bottles and aim for zero use of new fossil fuels
    Other, please specify
    Partner; the Coca-Cola system looks to help lift already very high PET bottle and can collection and recycling rates in Japan even further through collaboration with central and local government, the beverage industry and local communities on efforts to
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    SDG Acceleration Actions
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    Timeline
    29 January 2018 (start date)
    31 December 2030 (date of completion)
    Entity
    The Coca-Cola system in Japan
    SDGs
    Region
    1. Asia and Pacific
    Geographical coverage
    Shibuya, Tokyo, Japan
    More information
    Countries
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    Contact Information

    Rieko Arashi, Senior Manager, Government & Industry Affairs, External Affairs, Public Affairs and Communication