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United Nations Department of Economic and Social Affairs Sustainable Development

Vision 2030: Water Wellbeing for All

The Wellbeing Foundation Africa (WBFA) (
Non-governmental organization (NGO)

    The Wellbeing Foundation Africa (WBFA) is a non-governmental organization, founded in 2004, by Her Excellency, Mrs. Toyin Ojora-Saraki, with the aim of improving health outcomes for women, infants and children. The Foundation combines its programmes with advocacy in Nigeria and around the world to provide robust support for its primary stakeholders from birth to age. The Foundation is working to reduce the mortality rate of neonates in NICU and ultimately achieve SDG 3 which is
    ensuring healthy lives and promoting well-being for all at all ages, and most specifically, SDG target 3.2 which focuses on ending preventable deaths of newborns
    and children under 5 years of age, with all countries aiming to reduce neonatal mortality and under-mortality. WBFA is also strongly aligned and committed to SDG6, ensuring access to water and sanitation for all. A key objective of WBFA is Increasing the accessibility of sustainable maternal, newborn, infant, child and adolescent continuum of care through a lifetime of healthy habits from reproductive health education and family planning, and to improved water sanitation and handwashing (WASH) behaviours.

    The WBFA’s flagship program, the Mamacare Antenatal and Postnatal Education Programme aim to reduce Nigeria’s staggering burden of maternal and child mortality and morbidity. The program has encouraged skilled and equipped health facility deliveries guided by the WHO and partners-supported "Network for Improving Quality of Care for Maternal, Newborn and Child Health," The MamaCare Antenatal Education classes are led by a qualified midwife and are held weekly. The sessions give pregnant women practical information, advice, and support to help prepare for birth and care for their newborns. The Mamacare program is currently running in 7 states within Nigeria (Kwara ,Lagos, Abuja, Osun, Cross River, Sokoto and Kano) To date, the program has reached 570 hospitals, both public and private in six States and the Federal Capital Territory of Abuja servicing over 230,000 women.

    To this end, as an extension to the Mamacare programme, WBFA in 2015 launched an impactful WASH campaigns using the TEACH CLEAN training package, which is in line with WHO and UNICEF recommendations on safe environmental cleaning. The WBFA’s MamaCare Clinic midwives have since taken up the mantle of improved WASH standards for their antenatal and postnatal classes, and advocate strongly to the staff at the healthcare facilities at which they give their classes.

    In 2018, WBFA launched its Adolescent Skills and Drills Personal, Social, and Health Education programme that positively impacted on the health and wellbeing of the adolescent. The project further strengthened the rights of the girl child which was actualized through advocacy and education of the target populations.

    In 2022, WBFA scaled up its WASH interventions WBFA was a partnership with Reckitt- Dettol Nigeria, to implement Hygiene Quest program across three States in Nigeria, namely FCT Abuja, Lagos and Kwara States. Reckitt’s vision is to reach 6 million children in Nigeria by 2025 and the partnership is aimed educating and aiding behavior change in children's Water, Sanitation and hygiene habits thus reducing in Nigeria.

    Expected Impact

    The intended impact WBFA's WASH programs and advocacy is

    1. Strengthening national and subnational WASH sector advocacy, systems and policy and their linkages to other sectors.
    2. Increasing equitable, universal access to and use of sustainable WASH services and education.
    3. Strengthened gender equality, participation social inclusion in WASH within healthcare facilities, households, communities and institutions.
    4. The growth in dedicated knowledge, programs and learning processes in order to strengthen use of new evidence, innovation and practices in sustainable and inclusive WASH access, practices and behavioural.

    Through the WBFA X Dettol Hygiene Quest program collaboration we aim to contribute and accelerate Hygiene Quest’s project target to educate, empower and inspire 6 million school children to practice healthy hygiene habits in Nigeria, to achieve a 20% increase in hand washing incidence, reduce diarrhea cases by 10% and achieve a
    10% decline in absenteeism by 2025.

    Consequently, reducing the incidence of illness and sick days from school, will have a profound, generational, impact on health, education, and development. Therefore, the WBFA X Reckitt - Dettol collaboration will go beyond implementing the Hygiene Quest curriculum in School as it will be leveraging on the existing WBFA structure to reach a high population across the three states in Nigeria targeting communities, and healthcare facilities with a proposed expansion to a further 3 states. The program aims at bringing timely health education and behavior change interventions to a total of 41,200 individuals in its first phase. The breakdown of this phase 1 target includes 9,200 students, 25,000 mothers and 7,000 community members in schools, health care facilities and communities within the three states (Kwara, Lagos, Abuja respectively)

    Achieving Sustainable Development Goal 6 by 2030 requires extraordinary efforts and the WBFA through its programs and partnerships is committed to advocating for the provision of equitable access to water, sanitation and hygiene services, strengthening tailored community approaches to WASH and working with national and subnational bodies’ as well as multilateral NGO and organisations to develop and implement equitable WASH programs, policies and strategies.


    Nutrition International
    Accelerate Global LLC
    WHO/ WHO Africa
    WHO Foundation
    Seed Global Health

    Goal 6

    Ensure availability and sustainable management of water and sanitation for all

    Goal 6


    By 2030, achieve universal and equitable access to safe and affordable drinking water for all


    Proportion of population using safely managed drinking water services


    By 2030, achieve access to adequate and equitable sanitation and hygiene for all and end open defecation, paying special attention to the needs of women and girls and those in vulnerable situations


    Proportion of population using (a) safely managed sanitation services and (b) a hand-washing facility with soap and water


    By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally


    Proportion of domestic and industrial wastewater flows safely treated


    Proportion of bodies of water with good ambient water quality


    By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity

    Change in water-use efficiency over time


    Level of water stress: freshwater withdrawal as a proportion of available freshwater resources


    By 2030, implement integrated water resources management at all levels, including through transboundary cooperation as appropriate


    Degree of integrated water resources management 


    Proportion of transboundary basin area with an operational arrangement for water cooperation


    By 2020, protect and restore water-related ecosystems, including mountains, forests, wetlands, rivers, aquifers and lakes

    Change in the extent of water-related ecosystems over time


    By 2030, expand international cooperation and capacity-building support to developing countries in water- and sanitation-related activities and programmes, including water harvesting, desalination, water efficiency, wastewater treatment, recycling and reuse technologies

    Amount of water- and sanitation-related official development assistance that is part of a government-coordinated spending plan


    Support and strengthen the participation of local communities in improving water and sanitation management


    Proportion of local administrative units with established and operational policies and procedures for participation of local communities in water and sanitation management

    Name Description
    Advocating for the provision of equitable access to water, sanitation and hygiene services
    Partner with national and subnational bodies’ as well as multilateral NGO and organisations to develop and implement equitable WASH programs, policies and strategies.
    Staff / Technical expertise
    WBFA team committed to WASH related programs and interventions
    In-kind contribution
    Advocacy at national and international level by WBFA and Founder President H.E Toyin Saraki
    No progress reports have been submitted. Please sign in and click here to submit one.
    Action Network
    water logo
    23 March 2023 (start date)
    01 January 2030 (date of completion)
    The Wellbeing Foundation Africa (WBFA)
    1. Africa
    Other beneficiaries

    Nigeria, Africa, Global.

    More information
    Ibero-American Network of Life Cycle Assesment
    Contact Information

    Lagun , Global Operations and Governance Manager