Vision 2030: Water Wellbeing for All

The Wellbeing Foundation Africa (WBFA) is a non-governmental organization, founded in 2004, by Her Excellency, Mrs. Toyin Ojora-Saraki, with the aim of improving health outcomes for women, infants and children. The Foundation combines its programmes with advocacy in Nigeria and around the world to provide robust support for its primary stakeholders from birth to age. The Foundation is working to reduce the mortality rate of neonates in NICU and ultimately achieve SDG 3 which is
ensuring healthy lives and promoting well-being for all at all ages, and most specifically, SDG target 3.2 which focuses on ending preventable deaths of newborns
and children under 5 years of age, with all countries aiming to reduce neonatal mortality and under-mortality. WBFA is also strongly aligned and committed to SDG6, ensuring access to water and sanitation for all. A key objective of WBFA is Increasing the accessibility of sustainable maternal, newborn, infant, child and adolescent continuum of care through a lifetime of healthy habits from reproductive health education and family planning, and to improved water sanitation and handwashing (WASH) behaviours.

The WBFA’s flagship program, the Mamacare Antenatal and Postnatal Education Programme aim to reduce Nigeria’s staggering burden of maternal and child mortality and morbidity. The program has encouraged skilled and equipped health facility deliveries guided by the WHO and partners-supported "Network for Improving Quality of Care for Maternal, Newborn and Child Health," The MamaCare Antenatal Education classes are led by a qualified midwife and are held weekly. The sessions give pregnant women practical information, advice, and support to help prepare for birth and care for their newborns. The Mamacare program is currently running in 7 states within Nigeria (Kwara ,Lagos, Abuja, Osun, Cross River, Sokoto and Kano) To date, the program has reached 570 hospitals, both public and private in six States and the Federal Capital Territory of Abuja servicing over 230,000 women.

To this end, as an extension to the Mamacare programme, WBFA in 2015 launched an impactful WASH campaigns using the TEACH CLEAN training package, which is in line with WHO and UNICEF recommendations on safe environmental cleaning. The WBFA’s MamaCare Clinic midwives have since taken up the mantle of improved WASH standards for their antenatal and postnatal classes, and advocate strongly to the staff at the healthcare facilities at which they give their classes.

In 2018, WBFA launched its Adolescent Skills and Drills Personal, Social, and Health Education programme that positively impacted on the health and wellbeing of the adolescent. The project further strengthened the rights of the girl child which was actualized through advocacy and education of the target populations.

In 2022, WBFA scaled up its WASH interventions WBFA was a partnership with Reckitt- Dettol Nigeria, to implement Hygiene Quest program across three States in Nigeria, namely FCT Abuja, Lagos and Kwara States. Reckitt’s vision is to reach 6 million children in Nigeria by 2025 and the partnership is aimed educating and aiding behavior change in children's Water, Sanitation and hygiene habits thus reducing in Nigeria.