Stories Behind Things
Stories Behind Things Ltd
(
Private sector
)
#SDGAction55411
Description
The objective of Stories Behind Things is to distribute free content daily across our social media platforms. We engage with a global community of sustainability-minded individuals. We distribute our bespoke content, campaigns and events directly to our audience across our social and digital platforms. Through storytelling, we aim to educate, entertain, and inspire our audience to make positive choices whilst keeping people and planet in mind. Stories Behind Things is Founded by Jemma Finch, a BBC Earth and Allbirds ambassador. Named one of the ‘leading voices on social media’ by Eco Age.
This initiative is run by Founder Jemma Finch, partnering with various climate focused grass routes initiatives to promote their work. Our projects are executed in various formats depending on the most effective method to spread awareness. Methods range from hosting educational panel events, brand pop ups, through to online actives such as digital discussions and content creation. The main vehicle for awareness for our projects are through our website (www.storiesbehindthings.com) and our social media platforms (@storiesbehindthings) to reach the widest audience possible.
Hosting events with the objective of information sharing is a key way to communicate new initiatives to our growing audiences and community partners. We carry this out through networking events and activity focused events for example a clothes switch or industry panel conversation. Many of our partners join us in order to launch the wider spread of positive information relating to a new sustainability initiative, we carry this out through original content creation across all our online platforms to engage our growing audiences and community partners.
Stories Behind Things is governed in accordance with Sustainable Development Goal 12 Responsible Consumption and Production. We use CRM technologies to ensure our organisation is able to span across our remote freelance team. Utilising project planning strategies are key for ensuring a streamline approach is taken to any new partner or awareness project we support.
We measure impact in accordance with Sustainable Development Goal 12 Responsible Consumption and Production. We do not have an office, we work remotely to enable our freelance team to benefit from reduced emissions coming into work. We utilise online remote working to ensure our team is flexible and can scale in a bespoke way around the projects and promotions we run.
BBC Earth, Selfridges, Stella McCartney, The Conduit, Allbirds, Vestiaire Collective, HURR, Tony's Chocoloney, Togetherband, Bottletop, Fora and Nowadays On Earth
SDGS & Targets
Goal 12
Ensure sustainable consumption and production patterns
12.1
Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
12.1.1
Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production
12.2
By 2030, achieve the sustainable management and efficient use of natural resources
12.2.1
Material footprint, material footprint per capita, and material footprint per GDP
12.2.2
Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP
12.3
By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses
12.3.1
(a) Food loss index and (b) food waste index
12.4
By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
12.4.1
12.4.2
(a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment
12.5
By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.5.1
National recycling rate, tons of material recycled
12.6
Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
12.6.1
12.7
Promote public procurement practices that are sustainable, in accordance with national policies and priorities
12.7.1
Number of countries implementing sustainable public procurement policies and action plans
12.8
By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
12.8.1
Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment
12.a
Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production
12.a.1
Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)
12.b
Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products
12.b.1
Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability
12.c
Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities
12.c.1
Amount of fossil-fuel subsidies (production and consumption) per unit of GDP
SDG 14 targets covered
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Deliverables & Timeline
We are dedicated to promoting and spreading awareness of initiatives globally that support the Sustainable Development Goal 12
Resources mobilized
Partnership Progress
Feedback
Action Network
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Timeline
Entity
SDGs
Region
- Europe
- Global
Geographical coverage
Other beneficiaries
Beneficiaries of our work range from the audience we have organically built that consume our free daily content across our social media channels, through to guests who attend our events usually hosted in London. Demographic insights can reveal that Stories Behind Things online social media audience is 90% female, the largest age range group is 25-35. From research and insight gathered at our events, we can be confident our beneficiaries are interested in learning about how to live inline with their values and learn about important positive shifts occurring across many industries towards a greener future, in accordance to the Sustainable Development Goals.
More information
Countries
Contact Information
Jemma, CEO