United NationsDepartment of Economic and Social Affairs Sustainable Development

Stop Wasting Food movement

Stop Wasting Food movement (
Non-governmental organization (NGO)
)
    Description
    Intro

    Stop Wasting Food movement Denmark (Stop Spild Af Mad) is Denmark’s largest non-profit movement against food waste, which has initiated the fight against food waste in Denmark. Since its foundation in 2008, Stop Wasting Food helped bringing massive focus on food waste on Denmark’s agenda and has achieved a large number of results in Denmark, in collaboration with the Danish Government, EU and UN. Stop Wasting Food has national and international collaborations and support of over 117,000 people, a number of leading top politicians and acknowledged food personalities. Stop Wasting Food is featured in many national and international media, among others on BBC and CNN.

    Description

    Stop Wasting Food actively works with implementation of UN Sustainable Development Goal 12.3. Directness of impact of the Stop Wasting Food movement: An estimate from the Danish Agriculture & Food Council shows that in the years 2006 to 2011/12, the Danes have reduced their food waste by 25 %. A recent estimate from the The Danish Environmental Protection Agency (EPA) shows that in the years 2011/2012 to 2017 the Danes has reduced their food waste by 14.000 tonnes, or 8 %: 85% of Danes have become aware of the food waste problem over the past years. In addition, 54% of Danes regard food waste as a problem for the environment, says the Danish Veterinary and Food Administration’s and Aarhus University’s report“Consumer food waste in Denmark”.

    Contribution to SDG Implementation

    Founder of the Stop Wasting Food movement Selina Juul and the Stop Wasting Food movement were featured in Danish and international media, TV and radio over 9.000 times since 2008, inspiring people all over the world to stop wasting food. A BBC video with Selina Juul was seen on Facebook by over 30 million people all over the world. According to the World Resources Institute report “Reducing Food Loss and Waste: Setting a Global Action Agenda”, page 14, 50 percent of the world’s population now lives in a country that has set an explicit, public target aligned with United Nations Sustainable Development Goal 12.3.

    Implementation methodologies

    Selina Juul Chairman of the Board and Founder, Stop Wasting Food movement, is one of the global Champions 12.3, Member of the European Commission’s EU Platform on Food Losses and Food Waste, Partner of the Food and Agriculture Organization of the United Nations (FAO)’s SAVE FOOD initiative, Partner of the European Commission’s EU FUSIONS project on food losses and food waste, Partner of the FAO/UNEP Think.Eat.Save campaign, Member of Prime Minister of Denmark's Climate Partnerships for the Food and Agriculture Sector the Trade Sector. Selina Juul is also a Board Member of the Danish Government’s Think Tank on Prevention of Food Loss and Food Waste ONE\THIRD - Selina Juul is an originator of a concept of a think tank on the prevention of food waste. Selina Juul has contributed to over 40 national and international books and publications against food waste and has published an award winning food waste cookbook “Food With Respect” (“Mad med respekt”) co-authored with Her Royal Highness Princess Marie of Denmark at Denmark’s biggest publishing agency Gyldendal. The book is an international number 1 in the world winner in category "Family" at Gourmand World Cookbook Awards 2020. Selina Juul has also contributed with a chapter to the Vatican’s book on food waste, "Reduction of Food Loss and Waste”. Selina Juul did over 300 talks on food waste on national and international conferences - from TED to the Vatican. She also wrote 230+ opinion editorials and articles on food waste in Danish and international media, as well as 7 opinion editorials co-authored with Danish Ministers, MP’s and MEP’s. Selina Juul has 117,000+ followers on combined social media and appeared in national and international media and TV over 9,000 times - from The New York Times to BBC and CNN. A BBC TV documentary about Selina Juul's work went viral on Facebook and for over 30 million views.

    Results

    Stop Wasting Food is Denmark’s biggest movement against food waste – and Stop Wasting Food has initiated the fight against food waste in Denmark. Since 2008, Stop Wasting Food has both initiated and participated in over 200 local, national and international projects, events, campaigns, charity projects, research projects, debates and many other activities in the fight against food waste. Stop Wasting Food’s work on reducing food waste, gives more access to food for the food insecure people. Stop Wasting Food affected the Danish supermarkets to end bulk discounts and to sell food about to be expired at reduced prices. The sale of the food soon to be expired at the reduced prices, improves the well-being of food insecure citizens through enhanced health, nutrition and quality of life and and it reduces hunger and malnutrition. Due to the work of Selina Juul, more and more Danish supermarkets sale food soon to be expired at the reduced prices.

    Factors and Constraints

    Stop Wasting Food movement movement is a very cost-effective NGO. Since 2008, Stop Wasting Food has both initiated and participated in over 200 local, national and international projects, events, campaigns, charity projects, research projects, debates and many other activities in the fight against food waste - usually with a very low/no budget.

    Sustainability and replicability

    Stop Wasting Food movement can be replicated all over the world - and already today, many countries have started their own Stop Wasting Food movements. Less food waste is your personal easiest effort in the climate fight. The focus on the climate is taking up more and more space in our everyday lives, and climate change is gradually becoming impossible to overlook. Many people feel insecure about what we need to do to reduce CO2 emissions. Fortunately, stopping food waste is among the most low-hanging fruits. Global food production is, according to the UN, the world's third largest CO2 emitter. And a third of all the world's food, according to the UN, is wasted - food that is grown and produced for no world's benefit. We can therefore make a big difference to the climate, resources and the globe by reducing our food waste. That's why the Stop Wasting Food movement is so practical - and a very hands-on and easy implementation of UN Sustainable Development Goal 12.3

    COVID-19 Impact

    Stop Wasting Food movement has a new appoach in alle its campaigns: The new normal: How to communicate about food waste in the times of COVID-19. Because: In the times of COVID-19, our NGO experienced that more and more people are tired hearing about food waste and climate. The people are scared of the COVID-19, scared of losing jobs, etc. So right now, the intelligent communication about COVID-19 must be: save your time and save your money by saving your food. A positive message. That's why the Stop Wasting Food movement is communicating only positive messages in the times of COVID-19: ave your time and save your money by saving your food.

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    False
    This initiative does not yet fulfil the SMART criteria.
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    Timeline
    31 July 2008 (start date)
    31 December 2030 (date of completion)
    Partners
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    SDGs
    Countries
    Denmark
    Denmark
    Contact Information

    Selina, Chairman of the Board and Founder