Plant a Tree Initiative
Description
We want to actively take part in the reforestation of the forests in central Taiwan, Province of China. Throughout the years we are inviting our salon customers to take part in our sales promotions with the name "Go green and get a discount". The discounts for each product sold goes into the "Let's go and plant a tree initiative". Furthermore we invite the salon customers to plant the trees themselves or to have a look at the trees planted in recent years. This way they further understand the meaning and objectives of the reforestation program and become an active part of it.The area of the Experimental Forests is covering about 33 hectare, which is one percent of the whole Taiwan, Province of China, island area. The terrain rises from 220 meter at the southern bank of Jhuoshuei River up to 3,952 meter above sea level at the peak of Jade mountain and represents the five climatic zones of Taiwan, Province of China: Sub-Tropical, Warm-Temperate, Cool-Temperate, Cold-Temperate and Frigid zone. The Experimental Forest has four major objectives: 1) academic research, 2) teaching and field practice, 3) Resources conservation, and 4) demonstration in forest management. Video of the tree planting in 2014: http://www.youtube.com/watch?v=x4gEMavnCJ4Website of The Experimental Forest: http://www.exfo.ntu.edu.tw/eng/01introduction/default.aspx
To being able to further support the National Taiwan University (Taiwan, Province of China). Experimental Forests project we are encouraging our customers to help us planting and fostering trees in central Taiwan, Province of China. A certain amount of each product set sold will be donated to the reforestation project.To foster 1 tree over the period of 6 years, we will need to raise US$24. Our goal is to plant 100.000 trees over the period of ten years, which is equivalent to an amount of US$ 2,4 million.
SDGS & Targets
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
15.1
By 2020, ensure the conservation, restoration and sustainable use of terrestrial and inland freshwater ecosystems and their services, in particular forests, wetlands, mountains and drylands, in line with obligations under international agreements
15.1.1
15.1.2
15.2
By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally
15.2.1
15.3
By 2030, combat desertification, restore degraded land and soil, including land affected by desertification, drought and floods, and strive to achieve a land degradation-neutral world
15.3.1
15.4
By 2030, ensure the conservation of mountain ecosystems, including their biodiversity, in order to enhance their capacity to provide benefits that are essential for sustainable development
15.4.1
15.4.2
15.5
Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species
15.5.1
15.6
Promote fair and equitable sharing of the benefits arising from the utilization of genetic resources and promote appropriate access to such resources, as internationally agreed
15.6.1
15.7
Take urgent action to end poaching and trafficking of protected species of flora and fauna and address both demand and supply of illegal wildlife products
15.7.1
15.8
By 2020, introduce measures to prevent the introduction and significantly reduce the impact of invasive alien species on land and water ecosystems and control or eradicate the priority species
15.8.1
15.9
By 2020, integrate ecosystem and biodiversity values into national and local planning, development processes, poverty reduction strategies and accounts
15.9.1
(a) Number of countries that have established national targets in accordance with or similar to Aichi Biodiversity Target 2 of the Strategic Plan for Biodiversity 2011–2020 in their national biodiversity strategy and action plans and the progress reported towards these targets; and (b) integration of biodiversity into national accounting and reporting systems, defined as implementation of the System of Environmental-Economic Accounting
15.a
Mobilize and significantly increase financial resources from all sources to conserve and sustainably use biodiversity and ecosystems
15.a.1
(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments
15.b
Mobilize significant resources from all sources and at all levels to finance sustainable forest management and provide adequate incentives to developing countries to advance such management, including for conservation and reforestation
15.b.1
(a) Official development assistance on conservation and sustainable use of biodiversity; and (b) revenue generated and finance mobilized from biodiversity-relevant economic instruments
15.c
Enhance global support for efforts to combat poaching and trafficking of protected species, including by increasing the capacity of local communities to pursue sustainable livelihood opportunities
15.c.1
SDG 14 targets covered
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Contact Information
Kathrin Hirth, Sustainable Development Department