Sorry, you need to enable JavaScript to visit this website.
United Nations Department of Economic and Social Affairs Sustainable Development

Educating the youth for responsible plastic consumption and disposal

    Description
    Description
    Ervis Foundation is a social enterprise that is dedicated to work against the adversities of plastic pollution in India and UAE. We engage with the youth to bring a generational change in the way we consume and dispose of plastic and wish to be at the forefront of the movement of bringing awareness and inciting change for responsible plastic consumption and disposal by engaging in educational initiatives with the youth in India and UAE. Our aim is to not just educate, but to also inspire and engage the youth in bringing a positive behavioral change in the younger generation.
    Expected Impact

    We at Ervis work-hard to ensure that the learning experience for the students is informative and innovative at the same time; therefore, we have devised methods such as conducting art activities as a part of the Ervis workshop where children will enjoy recycling the waste plastic into art and craft. We plan to Educate and promote the children to stand up for the cause and support it through innovation and technology.<br />
    We aim to promote the Plastic Pollution Coalition initiative of Plastic free schools and restaurants, Zero Waste campaigns with Student Ambassadors in social gatherings and selling plastic alternative products through the zero-waste marketplace to implement zero waste communities. Student ambassadors shall be given specially designed kits including brochures, placards, etc. to educate the communities on plastic crisis and the alternatives. The various other activities that have been carefully planned by Ervis are conducting beach clean-up drives with the help of Student Ambassadors to restore coastal ecosystem, run the Blue Pledge (an online pledge) campaign for participants in workshops, champions in student ambassador program, partners and associates to encourage Reduce, Refuse, Reuse and Recycle. <br />
    Moreover, we are developing a mobile application RoaRRR to help the students take the Blue Pledge and record what they have done for each of the four Rs (Refuse, Reduce, Reuse and Recycle) on a daily basis. We also plan to build an Incubation lab under RoaRRR initiative to support ideas on innovation and technology for preventing plastic pollution. <br />
    We will create a digital library of document, research and articles about plastic waste and promote it via social media campaigns and workshops, crowd fund the installation of water coolers in schools and colleges, run digital awareness campaigns to promote the #stopsucking campaign of Lonely Whale and prevent the usage of straws in daily life. <br />
    We have planned our implementation methods with a team of expert and strongly believe that our techniques will help achieve our vision for a safer environment in the longer term.

    Capacity

    Ervis has a well-defined plan for the capacity building and technology transfer processes. We practice and encourage all the Ervisians (official member of Ervis) to learn through a varied diversity of instances, research works, initiatives, bootcamps and case studies around the globe in order to ensure continued up-skilling and upgradation of the Ervisiains and their working methods. This practice allows them to be aware of the current events and channelize their unique imagination to preserve and cure the environment. <br />
    In interest of the aforesaid, we plan to appoint student ambassadors as a mandate in-order to ensure that they set examples to look up to by following the same. In the long run this technique will help us to spread awareness faster. Moreover, to back up host of advisors, we will create a core team of industry experience holders who will be experts in their domain. This will help us gauge our risk appetite and make decisions wisely.<br />
    Most importantly, we will be creating digital libraries which will be constantly updated with the latest research on what’s happening across the globe about plastic pollution by collecting and indexing research articles, talks, initiatives, etc. This supports and is in-line with the idea shared in the above content where we encourage our members to upgrade themselves via numerous resources.<br />
    Last but not the least, we have a major section of our focus devoted to conducting online Blue Pledge Campaigns for the 4 Rs (Refuse, Reduce, Reuse, Recycle) where each participant, champions, partners & associates shall take a pledge to refuse, reduce, reuse and recycle plastic. This pledge will serve as a corner stone and code of conduct for all our initiatives at Ervis. And we strongly believe that all that can be done, must be done to educate our specie the importance of preserving the environment and we at Ervis - have taken charge of leaving no stone unturned until we achieve what we have envisioned for planet Earth.

    Governed

    The coordination mechanism of Ervis is inspired by the hierarchical governance model. The primary step comprises of creating a core team which will be responsible for planning, arranging and implementing the awareness events. Speaking of which, Ervis plans to setup project management offices wherein we target to conduct workshops, conference, boot camps, incubation labs, and last but not the least ambassador training in schools, colleges, summer/winter camps and various other student gatherings. <br />
    Abiding by our objective to engage, educate and encourage the youth of today’s era, Ervis has carefully designed a system where the core team has a fall back option called the “CBT” or the “Core Backup Team” department where exists a team with a host of advisers with relevant experience and exposure; each one of which will be an expert in their respective domains. This will not only provide a backed up and secure fashion of carrying out the task at hand but will also reduce chances of error and increase the overall processing efficiency of Ervis.<br />
    Moreover, we aim to appoint at least one student ambassador in every non-metro city and a minimum count of 5 student ambassadors in metro cities for conducting the planned events such as workshops etc. in different schools and run plastic free campaigns in their respective communities. This will help ensure micromanagement and improvise the workflow of executing any task or event at hand. Every ambassador will be shared with a code of conduct designed by the legal team of Ervis along with official titles certified by Ervis.<br />
    In addition, Ervis has successfully designed a monitoring mechanism with well-defined KPIs for the ambassadors and team members along with effectively capturing the progress on monthly, quarterly, half-yearly and yearly basis. We are also implementing a mobile app called RoaRRR to enable the users to take the Blue Pledge of Reduce, Reuse, Refuse and recycle and track the activities for each of these 4 Rs done by the pledge takers. We at Ervis, strongly believe that such an efficient work culture design will ensure thorough grounding for the firm foundation of a noble cause serving a higher purpose.

    Partners
    Ervis Foundation
    Ervis Enviro Technologies Pvt. Ltd.

    Goal 12

    Ensure sustainable consumption and production patterns

    Goal 12

    12.1

    Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries

    12.1.1

    Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production

    12.2

    By 2030, achieve the sustainable management and efficient use of natural resources

    12.2.1

    Material footprint, material footprint per capita, and material footprint per GDP

    12.2.2

    Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

    12.3

    By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

    12.3.1

    (a) Food loss index and (b) food waste index

    12.4

    By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment

    12.4.1
    Number of parties to international multilateral environmental agreements on hazardous waste, and other chemicals that meet their commitments and obligations in transmitting information as required by each relevant agreement
    12.4.2

    (a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment

    12.5

    By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

    12.5.1

    National recycling rate, tons of material recycled

    12.6

    Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle

    12.6.1
    Number of companies publishing sustainability reports

    12.7

    Promote public procurement practices that are sustainable, in accordance with national policies and priorities

    12.7.1

    Number of countries implementing sustainable public procurement policies and action plans

    12.8

    By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

    12.8.1

    Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

    12.a

    Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

    12.a.1

    Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)

    12.b

    Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products

    12.b.1

    Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability

    12.c

    Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities

    12.c.1

    Amount of fossil-fuel subsidies (production and consumption) per unit of GDP

    Goal 14

    Conserve and sustainably use the oceans, seas and marine resources for sustainable development

    Goal 14

    14.1

    By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution

    14.1.1

    (a) Index of coastal eutrophication; and (b) plastic debris density

    14.2

    By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans

    14.2.1

    Number of countries using ecosystem-based approaches to managing marine areas

    14.3

    Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels

    14.3.1
    Average marine acidity (pH) measured at agreed suite of representative sampling stations

    14.4

    By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics

    14.4.1
    Proportion of fish stocks within biologically sustainable levels

    14.5

    By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information

    14.5.1
    Coverage of protected areas in relation to marine areas

    14.6

    By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation

    14.6.1

    Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing

    14.7

    By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism

    14.7.1

    Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries

    14.a

    Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries

    14.a.1
    Proportion of total research budget allocated to research in the field of marine technology

    14.b

    Provide access for small-scale artisanal fishers to marine resources and markets

    14.b.1

    Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries

    14.c

    Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"

    14.c.1

    Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources

    Name Description
    14.1 By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
    14.2 By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
    Educate at least 1000 students every year through workshops, boot camps, etc.
    Engage 5000 students in first two years to take the Blue Pledge and start acting on reduce, refuse, reuse and recycle
    Financing (in USD)
    50000
    Staff / Technical expertise
    Appointed a core team of advisers and program managers to strategize and run the initiatives laid by Ervis. As on date, we have hired 3 advisers and 1 program manager, and we aim to on board 10 people by the end of first year of operations.
    Staff / Technical expertise
    Developing the RoaRRR app and zero-waste marketplace to promote Blue Pledge, the 4 Rs and plastic alternatives
    Title Progress Status Submitted
    Partnership Progress 2020-01-12 On track
    Partnership Progress 2019-06-24 On track
    Educating the youth for responsible plastic consumption and disposal
    False
    This initiative does not yet fulfil the SMART criteria.
    Share
    FacebookTwitterLinkedIn
    Timeline
    01 April 2021 (start date)
    31 March 2021 (date of completion)
    Entity
    Ervis Foundation
    SDGs
    Geographical coverage
    Pune, India
    More information
    Countries
    India
    India
    United Arab Emirates
    United Arab Emirates
    Contact Information

    Amit Mishra, Adviser - SDG