Progress report for
Prevent plastic pollution in our ocean
Achievement at a glance
We achieved the following foreseen results:- work on SDG 14 (and 12) with 16 companies to prevent plastic pollution, and reduced their plastic waste through packaging / products. By using showcases with those 16 companies, we have triggered even more companies that haven't come into action yet.
- initiated inspirational projects in at least two municipalities: we set up a 'Sign with a smile' campaign with Burgers' Zoo in their Oceanarium, we have initiated a work conference gathering businesses and other stakeholders for a new approach in re-designing and recycling of plastics, we have organized 'Plastic Boss for a Day' in which college students visited CEOs of companies using a lot of plastics and reporting about this through videos, and we organized a 'ReThinking Plastic' exhibition in Eindhoven, involving 70 designers.
- involved 70 designers at producers and design agencies to use a new design standard, to use in rethink & redesign plastics. Focus on radically different products, from >50% recycled content, and recyclable. More info: www.rethinking-plastic.com
Challenges faced in implementation
A lot is needed to turn companies into action. You need bold CEOs with guts and mid-to-longterm focus to invest in this topic.Beneficiaries
Participating companies
Municipalities
Our environment