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United Nations Department of Economic and Social Affairs Sustainable Development

Women Entrepreneur Project (Projeto Mulher Empreendedora)

#SDGAction42607
Description
Intro

The discussion of women's work today reflects directly on the invisibility experienced by women, as well as the devaluation of women in the labor market constituted over the years. Regarding the salary difference between women and men, the average per capita income of women is R $ 543.45 while men receive R $ 565.71. This reality motivated the Caruaru Women's Policy Department to develop and implement policies, like the Entrepreneur Women Project, which contributes to the empowerment of women in the labor market, seeking to break with unequal conduct in gender relations and to cooperate for empowerment women's economic development.

Objective of the practice

The objective of the practice is to promote and encourage female entrepreneurship in the city of Caruaru - PE, through continuous and founded training for the empowerment of women, aiming their economic autonomy. From the continuous training of women, the Project encourages the commercialization of products and services produced by women Entrepreneurs in popular events that foster the occupation of these in the most diverse spaces. The Entrepreneur Women Project began in March of 2017, primarily with actions and mobilization in the city of Caruaru, through the Secretariat of Policies for Women. The women presented themselves to the Secretariat with the interest in divulging their products and in search of an incentive for the productive chain in the context in which they are inserted. Subsequent to the mobilization of women, the period of continuous enrollment began, followed by lectures and workshops with partners of the Secretariat. After a month of training with continuous meetings and evaluations, in June 2017, Caruaru women participated in the 1st edition of the Fair of Entrepreneur Women in the Popular Fest of São João in 2017 and 2018, followed by the Fair of Entrepreneur Women - Pink October 2017, Christmas Fair in December 2017 and 2018 and the Holy Week Fair in April 2018.

Partners
The partnerships was signed with institutions that sought to contribute to lectures and provided the sharing of fundamental information on female entrepreneurship. The Consumer Protection and Guidance Program (PROCON) conducted training on consumer rights; the Federal Institute of Pernambuco (IFPE - Caruaru), contributed lectures on Digital Marketing; the Empodera Mulher Project, provided the coaching service on Female Entrepreneurship; the National Cooperative Learning Service (SESCOOP), contributed with lectures on Associativism and the importance of Cooperation in teamwork, and the Expresso Empreendedor and the Brazilian Service of Support to Micro and Small Companies (SEBRAE) assisted with lectures and micro-enterprises.
Implementation of the Project/Activity

The profile of the beneficiaries of this practice is characterized by women who want to undertake in several segments in the city of Caruaru-PE and who are in a situation of vulnerability. Currently, the beneficiaries of the practice undertake in the area of gastronomy and handicrafts, and can be expanded to other segments. Initially, the number of women enrolled in the Project was 25 registrations, with an increase of more than 100% in the number of registrations to the during the year, resulting in 90 entrepreneurial women involved in the practice. The Project was conceived and carried out with the direct participation of women, always seeking dialogue and the involvement of women in the planning and execution stages of the project's proposed schedule.The Project started in March 2017 and was created by the Caruaru-PE Secretariat of Policies for Women, with the aim of training women entrepreneurs in the city, guaranteeing these women equal rights with regard to their financial autonomy. After enrolling in the Project, women started attending a series of trainings and workshops, teaching them how to market their handicraft products. Training was done in price, personal marketing, associativism, cooperativism and entrepreneurship. These trainings guarantee women greater performance in commercial sales and primarily in the recognition of their rights as women.The monitoring of the Project has been carried out by the Secretariat team through evaluations with the beneficiary members of the Project. All meetings are recorded in minutes of presence and periodic evaluations are carried out.

Results/Outputs/Impacts
The practice is in accordance with the municipal goal of action in female entrepreneurship of the current municipal management of Caruaru (2017-2020). Prior to this Project, there was no practice in the city aimed at encouraging and promoting female entrepreneurship. As a result of the mobilization of the Project and the continuous and founded training of women, seven Fair of Entrepreneur Women were set in the city's annual calendar. In addition to this progress, there was a 100% increase in the number of women participating in the Project, thus enabling the expansion and occupation of women entrepreneurs in the most diverse spaces of the city. The registration sources used by the Project are minutes of meetings that make it possible to register the participants, photos at events, information available on the website of the Municipality of Caruaru and interviews on youtube and social networks.
The main barriers encountered in the development of the Project were: the lack of access of the women participating in the Project to formal basic education, giving a situation of vulnerability to participants in joining the process of continuous and informed formation during the Project. In this way, the process of female empowerment becomes slow and depends on the reliability of women in giving credibility to the public service. Other difficulties noted were the financial limitation to implement partnerships that goes beyond the contribution of information and knowledge and the difficulty experienced by women with the lack of access to working capital through banks and institutions, since the budget of the Secretariat for Women's Policies Caruaru is limited and requires financial partnerships for the maturation of this Project.
The overcome barriers during the development of the practice are related to the recognition and collaboration that was being built by the city so these women had access to other commercial spaces in Caruaru-PE. From this, the women entrepreneurs began to be present with their products in tourist sites and commemorative dates of the city. Finally, another overcome barrier was the growth in the number of women enrolled and participating in the Project, even though they did not have a complete basic education. The desire to bring about changes in society and in their own realities has led to greater cooperation and teamwork among all participants in the practice.
Enabling factors and constraints
The main condition that made the practice successful was the desire of women entrepreneurs, even with their social vulnerabilities, to change their financial reality. For this, many women who did not even have a formal education, with willpower actively attended the formations, workshops and fairs promoted by the Project.This practice is totally innovative in the city is able through entrepreneurship, help women to break the cycle of violence and promote a more egalitarian society. The financing of the City Hall still little considered in relation to the importance of the practice and the existing needs for a better organization. Even so, this difficulty has been mitigated with the collaborative partnerships of other public bodies of the city through the dissemination of the Project and collaboration in the formation and organization of the fairs.The practice has been contributing to the formation of a new entrepreneurial thought in the city, modifying the ideas that the woman must depend financially on the husband. With this Project women feel more independent and confident in creating products and marketing them in the region.
Sustainability and replicability
The city of Caruaru is notoriously recognized in the region for the potential of commercialization and market, converging, for the success of the practice of female entrepreneurship in the city. Thus, the Project presents itself with a high potential for replicability, since, at the beginning of the practice, there was only one commemorative date in the city conquered for the commercialization of the products of these women. Until december of 2018, 4 more dates were associated with the Fair of Entrepreneur Women and a continuous marketing space was conquered. Other cities in Pernambuco, such as Gravatá, Cabo de Santo Agostinho, Camaragibe and Paulista, have projects that encourage and promote women entrepreneurship in their cities. However, to strengthen the practice in the city of Caruaru, it was necessary to strengthen partnerships and good results in previous fairs, to give women greater motivation to participate in the practice and to give credibility to the Secretariat for Women's Policies.
Conclusions

Sustainable development seeks to meet the needs and promote the well-being of current and future generations, reassessed in a development that does not seek to deplete resources for the future. The Entrepreneurial Women Project adopts the Sustainable Development Objectives 5 and 8, which are based on gender equality and women&#39;s empowerment. The Project seeks, as of ODS 5 and 8, to enable women to receive the same incentives and professional opportunities as men, as well as equal access to occupy the commercial spaces in the city of Caruaru; since unemployment directly affects women who do not have access to basic formal education, such as the beneficiaries of this practice. Thus, the Project promotes entrepreneurship, creativity and innovation, encouraging the formalization and growth of micro, small and medium enterprises by women.<br />
The Women Entrepreneurs Project deals daily with the resilience of the women involved in the Project, even in the face of vulnerable situations and difficulties faced each day, as the Project seeks to promote women&#39;s autonomy and encourage teamwork. The practice is a pioneer in Agreste Pernambucano, being the only project in the city that seeks to empower women through female entrepreneurship. Upon receiving the recognition of a practice that provides the ODS, it will be possible to increase Project visibility in the city and in other institutions, financially and institutionally encouraging the Project to grow, inspiring other projects in neighboring cities and motivating women to seek cooperation and autonomy.

Other sources of information
AÇÕES VOLTADAS PARA MULHERES SÃO DESTAQUE NO SÃO JOÃO DE CARUARU. PREFEITURA DE CARUARU. Disponível em: <https://caruaru.pe.gov.br/acoes-voltadas-para-as-mulheres-sao-destaque-…;. Acesso em 05 jul. 2018.
FEIRA DA MULHER EMPREEDEDORA. FACEBOOK. Disponível em: <https://www.facebook.com/mulheresempreendedorascaruaru/&gt;. Acesso em 05 jul. 2018.
CULTURA E CIDADANIA COM FABIANE LIMA. YOUTUBE. Disponível em: <https://www.youtube.com/watch?v=l4tpPBHiXuk&gt;. Acesso em 05 jul. 2018.
"FEIRA DA MULHER EMPREENDEDORA" SÃO JOÃO DE CARUARU. YOUTUBE. Disponível em:<https://www.youtube.com/watch?v=B36WfN8UVx8>.Acesso em 05 jul. 2018.
ENTREVISTA COM JULIANA GOUVEIA. YOUTUBE. Disponível em: <https://www.youtube.com/watch?v=WPzoKvRx2Ak&feature=youtu.be&gt;. Acesso em 05 jul.2018
FEIRA DA MULHER EMPREENDEDORA SERÁ REALIZADA NESTE FERIADO DA SEMANA SANTA. SISTEMA DE COMUNICAÇÃO LIBERDADE. Disponível em: <http://liberdade.com.br/feira-da-mulher-empreendedora-sera-realizada-ne…;. Acesso em 05 jul. 2018.
FEIRA DA MULHER EMPREENDEDORA CARUARU .PORTAL MÍDIA URBANA. Disponível em: <https://portalmidiaurbana.com/wp-content/uploads/2018/03/FEIRA-2017.jpg. Acesso em 05 jul.2018.
FEIRA DA MULHER EMPREENDEDORA. TEA AMO CARUARU. Disponível em: <https://www.teamocaruaru.com/2017/10/5881/&gt;. Acesso em 05 jul.2018.
MARKETING DIGITAL NA FEIRA DA MULHER EMPREENDEDORA.FÁBIO JÚNIOR. Disponível em: <https://paulonailson.blogspot.com/2018/04/artigo-marketing-digital-na-f…;. Acesso em 05 jul.2018.
MULHERES EMPREENDEDORAS. JANAINA PEPEU. Disponível em: <https://www.flickr.com/photos/prefcaruaru/sets/72157668604980498/>.Aces… em 05 jul.2018.
CAPACITAÇÃO DE ARTESÃS EM CARUARU. BLOG TAIS PARANHOS. Disponível em: <http://taisparanhos.blogspot.com/2018/05/capacitacao-de-artesas-em-caru…;. Acesso em 05 jul.2018.
SPM PROMOVE AÇÕES NO SÃO JOÃO DE CARUARU VOLTADAS AO PROTAGONISMO, DIVERSÃO E GARANTIAS DE DIREITOS DAS MULHERES. BLOG DO VANGUARDA. Disponível em: <http://www.blogdovanguarda.com.br/blog/04/06/2018/spm-promove-acoes-no-…;. Acesso em 05 jul.2018.
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Resources
Staff / Technical expertise
Contribution and partnership with professionals for the training of women.
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Action Network
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This initiative does not yet fulfil the SMART criteria.
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Timeline
02 March 2017 (start date)
31 December 2020 (date of completion)
Entity
Secretaria Municipal de Politicas para Mulheres - Caruaru-PE
SDGs
8 5
Region
  1. Latin America and the Caribbean
Geographical coverage
Northeast Brazil, state of Pernambuco and city of Caruaru.
Photos
Women Entrepreneur Project (Projeto Mulher Empreendedora) Women Entrepreneur Project (Projeto Mulher Empreendedora) Women Entrepreneur Project (Projeto Mulher Empreendedora)
Website/More information
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Countries
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Contact Information

Camila Santos Barros Moura, Women Entrepreneur Project (Projeto Mulher Empreendedora)

camila.barros.spm@gmail.com