Towards 100% sustainable materials

In order to realize a sustainable society, all players in the automotive industry must make efforts to reduce the volume of CO2 emitted by automobiles. The Bridgestone Group is promoting activities to reduce CO2 emissions throughout its product lifecycles – from the procurement of raw materials to production, distribution, use and disposal. In 2010, we drew up mid-term targets for 2020, based on our target of cutting global greenhouse gas emissions in half by 2050. As a leading tire company, we feel it important to consider how we can make efficient and sustainable use of limited resources. To this end, we have decided to aim for the goal of using “100% sustainable materials” in our business as a long-term target (valuing natural resources).We feel that converting to sustainable materials combined with reducing CO2 emissions will help us make great strides in achieving our goal of being in harmony with nature and creating a more sustainable society, as defined in the Environmental Mission Statement. We will continue to promote activities throughout our company based on this rationale.

This target is supported by the entire Bridgestone Group in more than 150 countries.