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United Nations Department of Economic and Social Affairs Sustainable Development

THEQA

(
Government
)
#SDGAction43766
Description
Description
Theqa is a non-for profit governmental program that aims to support the online shopper’s community in Qatar regardless of their gender. Theqa which means “trust” in Arabic is an eCommerce trustmark, an electronic label indicating that an online merchant has demonstrated its conformity to standards regarding business practice, privacy, and security. Theqa was created to help drive eCommerce in Qatar given the high internet penetration rate. This badge of trust gives peace of mind to local residents and nationals that it is safe to shop from local merchants due to the challenging market. Theqa aims to inspire trust and empower growth across Qatar by encouraging spend and facilitating entry to market of new eCommerce players. The entrance of new merchants will increase job and investment opportunities across the country. The Ministry of Transport & Communications (MOTC) has been working on setting up the trustmark for over a year and officially launched in October 2019 with 42 early members from the local online merchants community. MOTC is planning to grow nationally with local service providers and internationally by partnering with international trustmark associations to ensure their common goals are achieved together and the network of eCommerce in Qatar becomes international. Today, the program have successfully certified 187 merchants. Also Qatar will be one of the first countries piloting social eCommerce by piloting Social Theqa.
Expected Impact

Theqa aims to support the eCommerce industry by facilitating the entry of new eCommerce merchants and creating more opportunities for job seekers and investors. Theqa will also increase eCommerce sales by promoting how easy and accessible online shopping is. Theqa is also planning to set a local platform for the local Merchants to be international.

Partners
Ministry of Commerce and Industry, Qatar (Government)

Goal 8

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 8

8.1

Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countries
8.1.1

Annual growth rate of real GDP per capita

8.2

Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

8.2.1

Annual growth rate of real GDP per employed person

8.3

Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

8.3.1

Proportion of informal employment in total employment, by sector and sex

8.4

Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead

8.4.1

Material footprint, material footprint per capita, and material footprint per GDP

8.4.2

Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

8.5

By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
8.5.1

Average hourly earnings of female and male employees, by occupation, age and persons with disabilities

8.5.2

Unemployment rate, by sex, age and persons with disabilities

8.6

By 2020, substantially reduce the proportion of youth not in employment, education or training
8.6.1

Proportion of youth (aged 15-24 years) not in education, employment or training

8.7

Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms

8.7.1

Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age

8.8

Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment

8.8.1

Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status

8.8.2

Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status

8.9

By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products

8.9.1

Tourism direct GDP as a proportion of total GDP and in growth rate

8.10

Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all

8.10.1

(a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults

8.10.2

Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider

8.a

Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-Related Technical Assistance to Least Developed Countries
8.a.1

Aid for Trade commitments and disbursements

8.b

By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

8.b.1

Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

Name Description
240 certified merchants
280 certified merchants
320 certified merchants
Staff / Technical expertise
A mix of local resources, consultants, and resources from other relevant entities are working together to promote Theqa in Qatar and abroad
No progress reports have been submitted. Please sign in and click here to submit one.
False
Action Network
SDG Acceleration Actions
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Timeline
29 October 2019 (start date)
31 December 2023 (date of completion)
Entity
Ministry of Transport and Communication, The State of Qatar
SDGs
8
Region
  1. Global
  2. West Asia
Geographical coverage
Doha, Qatar
Other beneficiaries
Small and Medium Enterprises\\r\\nSOHOs\\r\\nWomen\\r\\nYouth
More information
Countries
N/A
Contact Information

Reem Al-Mansoori, Under Secretary Digital Society Sector Development

digsoc@motc.gov.qa