Parley AIR Strategy: Avoid.Intercept.Redesign
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Non-governmental organization (NGO)
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#OceanAction40805
Description
The Parley AIR Strategy is based on the principle that the responsibility lies in the hands of governments, the creative industries, major brands, the science community, and consumers.
Parley AIR (Avoid. Intercept. Redesign):
-addresses the fast-growing and global threat of marine plastic pollution based on the belief that plastic is a design failure that can only be solved if we reinvent the material itself through eco innovation.
-supports collaboration and the need to approach solutions from different angles and in a collaborative and multidisciplinary way.
-is a single strategy that is practical, actionable and adaptable for use by private sector, governments, agencies, consumers and individual citizens to cohesively tackle global marine pollution.
Since its inception in 2012, Parley for the Oceans has partnered with progressive private sector partners, notably adidas to change industry and consumer behavior around use of plastics. Through its Corporate AIR guidelines, adidas has phased out their use of plastics and microplastics in their consumer products and focused on integrating Parley Ocean PlasticTM as a replacement for virgin plastic. Parley Ocean Plastic is made from upcycled plastic waste material recovered from coastal areas through Parley cleanup operations implemented in partnership with governments under its Remote Island Coastal Interception Program.
Parley for the Oceans continues to work with a range of partners including NASA JPL, the United Nations, Dr. Sylvia Earle, Stella McCartney, and leading marine science organizations. Parley through its partnership with UN SIDS focuses on a Call To Action to scale up the implementation of Parley AIR in vulnerable countries. The Republic of the Maldives and the Government of Grenada have already implemented Parley AIR with others on board to implement AIR before the end of 2017.
Over the next 5 years Parley for the Oceans commits to the following:
- Scaling up its AIR Implementation with governments, including vulnerable UN SIDS, enhancing plastic waste management and improving education and awareness initiatives
- Scaling up AIR Implementation to global private sector including developing and implementing industry standards to support the phasing out of virgin plastic use
- Expanding its research and development program
- Supporting the development of new innovations and technologies
SDGS & Targets
Goal 14
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
14.1
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.1.1
(a) Index of coastal eutrophication; and (b) plastic debris density
14.2
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
14.2.1
Number of countries using ecosystem-based approaches to managing marine areas
14.3
Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels
14.3.1
14.4
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
14.4.1
14.5
By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information
14.5.1
14.6
By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation
14.6.1
Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing
14.7
By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
14.7.1
Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries
14.a
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
14.a.1
14.b
Provide access for small-scale artisanal fishers to marine resources and markets
14.b.1
Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries
14.c
Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"
14.c.1
Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources
SDG 14 targets covered
| Name | Description |
|---|---|
| 14.1 | By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution |
| 14.7 | By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism |
| 14.a | Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries |
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Contact Information
Lindsay Gordon, Project Coordinator