In Our Name
In Our Name
(
Private sector
)
#SDGAction46693
Description
Inspired by Africa’s natural beauty and colour, In Our Name blends technological advances in eco-materials with hand drawn print designs. We harness and develop small locally owned manufacturers in Africa into sustainable economic partnerships aimed at improving their production capabilities and access to the global market. We are committed to building an ecosystem that trains local artisans in all aspects of production. Funded by In Our Name’s 100% Initiative, 100% of the profits from artisan goods are used to support artisans and micro-enterprises in Kenya to help them create longer term income opportunities. By adopting 4 SDGs: 5 Women, 8 Economic, 12 Responsible consumption and production and 13 The planet, ensures that all decisions we make are purposeful and meaningful. To create and support a supply chain that is environmentally responsible whilst creating an economic ecosystem that provides sustainable incomes for artisans in Africa and elevating small local manufacturers.
SDG BASE LINE – THE PLAN Outline minimum compliance standards for people, planet and product based on local laws and international best practice. Source potential partners by region (East and West Africa), scope out and identify potential partners. Define our objectives focused on; capacity building for both the formal and informal sector and creating economic incubation hubs for the informal sector. Budget sign-off committed timeline for Stage 1 31st June 2021 – 31st Dec 2022. We believe in fair working conditions, less is more, reducing waste, giving materials a second life, reducing the impact of climate change, respecting our waterways, eliminating toxic chemicals and processes and the community. We base our ethical benchmarks on industry best practice and standards laid out by the guiding principles of the ILO in addition to territory laws. 100% of all net profits generated from the artisanal products sold is reinvested in local initiatives, where artisans receive production, technical and business training and financial support to enable them to invest in better tooling, equipment and funding apprenticeship programs. In the formal sector, we have been supporting our garment manufacturer to become ethically audited (achieved this year March 22) The aim is to promote capacity growth and create long term sustainable incomes in both the formal and informal sectors. We have an integrated approach to sustainability and eco-standards throughout our entire supply chain; from raw materials to packaging, labelling, production to offsetting our CO2 emissions. All our materials, components and trims are sourced from manufacturers. Everything we produce uses high quality materials, is fit for purpose, easy to care for and made to last (we achieve 97% circularity on all our products). We invest a lot of time developing all the product components to ensure each item has an extended life span to avoid ending up in landfills. We support the circular economy and recommend recycling product at the end of its life. We promote smart choices for consumers by offering as much information about the product on each product page, the website and all social media channels with the aim of helping them make smart choices that have low environmental impacts and supports the wider society
Artisans make up a large proportion of the informal sector in Africa and is a primary income source for many families. Our 100% Initiative benefits the artisans directly by providing them with sustainable incomes to help improve the quality of their lives with the aim of promoting capacity growth and create long term sustainable incomes for their communities. Informal sector KPI’s: successful growth of our D2C platform (ION responsibility to create a market demand for the product) and successful delivery of product on time and of good quality by the artisans. For the formal sector, elevating small local manufacturers in Africa to develop internationally recognized best practice, production efficiencies, improve profitability and grow capacity. Formal sector Garment manufacturers KPI’s include: providing safe working conditions, respecting workers cultures and beliefs, respecting local labour laws, respecting human rights, supporting and elevating women in the workplace.
Using supply chain management strategy focused on: identifying potential manufacturing partners in Africa and evaluating their potential in terms of capability and commitment to scale Assessments are based on: informal meetings to gauge the suitability of a potential production partner (on a 1:1 basis with the founder), assessing their understanding of our commitment to SDG's and the impact this will have on their operations/business, assessing their current compliance to local laws, specifically employment, gender bias and the environment. Information is collated reviewed, and a decision made on which production and artisan partners will be best suited to work towards and achieve the SDG goals.
We are a Certified BCorp (Pending) as of 15th May 2022 and on a strategic level base our evaluation on the benchmarks laid out in the B Lab; Governance, Workers, Community, Environment and Customers. Transparency and traceability. We have implemented transparency and traceability throughout our supply chain with internal systems capture Tier 1, Tier 2 and Tier 3 suppliers. Benchmarking is based on industry best practice. Internal reporting is reviewed quarterly and annually External communication via dedicated website page and social media Strategic supplier partnerships Adopt a company culture of ‘strategic suppliers’ partnership’ with all suppliers in all the tiers. KPI’s for all suppliers on; product, people and the environment as a basis for a supplier score card. Implement a replenishment model for in-season trading that does not compromise local laws. Purchasing practices. Adopted and factor in fair payment terms for manufacturers and suppliers. Artisans receive financial support for procuring raw materials. Adopt agile inventory practices to minimise stagnant stock, reduce mark downs and terminal stock Implement cost, waste and operational efficiencies at all stages of the supply chain.
NA
SDGS & Targets
Goal 5
Achieve gender equality and empower all women and girls
5.1
End all forms of discrimination against all women and girls everywhere
5.1.1
Whether or not legal frameworks are in place to promote, enforce and monitor equality and non‑discrimination on the basis of sex
5.2
5.2.1
Proportion of ever-partnered women and girls aged 15 years and older subjected to physical, sexual or psychological violence by a current or former intimate partner in the previous 12 months, by form of violence and by age
5.2.2
Proportion of women and girls aged 15 years and older subjected to sexual violence by persons other than an intimate partner in the previous 12 months, by age and place of occurrence
5.3
5.3.1
Proportion of women aged 20-24 years who were married or in a union before age 15 and before age 18
5.3.2
Proportion of girls and women aged 15-49 years who have undergone female genital mutilation/cutting, by age
5.4
Recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate
5.4.1
Proportion of time spent on unpaid domestic and care work, by sex, age and location
5.5
Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
5.5.1
Proportion of seats held by women in (a) national parliaments and (b) local governments
5.5.2
Proportion of women in managerial positions
5.6
Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences
5.6.1
Proportion of women aged 15-49 years who make their own informed decisions regarding sexual relations, contraceptive use and reproductive health care
5.6.2
Number of countries with laws and regulations that guarantee full and equal access to women and men aged 15 years and older to sexual and reproductive health care, information and education
5.a
Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws
5.a.1
(a) Proportion of total agricultural population with ownership or secure rights over agricultural land, by sex; and (b) share of women among owners or rights-bearers of agricultural land, by type of tenure
5.a.2
Proportion of countries where the legal framework (including customary law) guarantees women’s equal rights to land ownership and/or control
5.b
5.b.1
Proportion of individuals who own a mobile telephone, by sex
5.c
Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels
5.c.1
Proportion of countries with systems to track and make public allocations for gender equality and women’s empowerment
Goal 8
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
8.1
8.1.1
Annual growth rate of real GDP per capita
8.2
Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors
8.2.1
Annual growth rate of real GDP per employed person
8.3
Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services
8.3.1
Proportion of informal employment in total employment, by sector and sex
8.4
Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead
8.4.1
Material footprint, material footprint per capita, and material footprint per GDP
8.4.2
Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP
8.5
8.5.1
Average hourly earnings of female and male employees, by occupation, age and persons with disabilities
8.5.2
Unemployment rate, by sex, age and persons with disabilities
8.6
8.6.1
Proportion of youth (aged 15-24 years) not in education, employment or training
8.7
Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms
8.7.1
Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age
8.8
Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment
8.8.1
Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status
8.8.2
Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status
8.9
By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products
8.9.1
Tourism direct GDP as a proportion of total GDP and in growth rate
8.10
Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all
8.10.1
(a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults
8.10.2
Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider
8.a
8.a.1
Aid for Trade commitments and disbursements
8.b
By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization
8.b.1
Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy
SDG 14 targets covered
| Name | Description |
|---|
Deliverables & Timeline
Mentored and supported (pro-bono) manufacturer in Kenya to pass a SMETA audit
Resources mobilized
Partnership Progress
Feedback
Action Network
Share
Timeline
Entity
Region
- Africa
Geographical coverage
Other beneficiaries
Artisans and small manufacturers in Africa
More information
Countries
Contact Information
Liza Colbeck