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United Nations Department of Economic and Social Affairs Sustainable Development

Moana New Zealand Sustainability Strategy

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Private sector
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    Description
    Description

    Moana New Zealand is the largest Maori owned seafood company and the second largest seafood company in terms of quota volume and value in New Zealand. Moana is an important part of the inter-generational Maori Fisheries Settlement with the Crown and as such is the only commercial entity that all Maori own. The nature of that Settlement means that Maori will always be involved in fisheries therefore; activities and investments have a long-term perspective that is respectful of fisheries and the ecosystems they are part of. The settlement assets will never be sold.

    Moana recognises that improved future benefits will be delivered to Iwi through increasing value rather than volume, given finite marine ecosystems. They also recognise that the business must be profitable to be able to reinvest in sustainable management. Their new brand strategy is designed to deliver greater value throughout their supply chain and to enable greater returns from less. Its success will depend on delivering premium product, from healthy fisheries with a meaningful provenance story. That rests on the company's integrity with the sustainability strategy being the chart to navigate those waters and which enables Moana New Zealand to go above and beyond that which is required by government.

    Social sustainability is a key element to Moanas success. The focus is on integrating corporate social and environmental responsibility into all business objectives. Manaakitanga is reflected in the investment Moana makes in their people by supporting their well-being and development and in supporting the communities where they operate.
    The Sustainability Strategy has 6 Goals and Objectives:
    Group:
    Goal: Living our values in everything we do.
    Objective: To be a sustainability leader, Moana New Zealand will engage with Iwi, staff, stakeholder communities and experts to identify, invest in and solve key sustainability challenges through at least the following projects
    People
    Goal: Our people are proud to be part of Moana New Zealand and participate in our sustainability journey.
    Objective: All our people are showing we can work safely, be healthy and be kaitiaki by 2020.
    Operations
    Goal: To be a sectoral leader Moana New Zealand will produce the most environmentally efficient New Zealand kaimoana.
    Objective: By October 2018 Moana New Zealand will monitor and provide benchmarks and continuous improvement goals for its waste, water and energy performance relative to product output.
    Harvest
    Goal: Our leadership in caring for the marine environment is demonstrated by how we harvest our kaimoana.
    Objective: To be confident we are kaitiaki Moana New Zealand has operational strategies to minimise our marine ecological footprint by 2020.
    Markets
    Goal: Our customers see Moana New Zealand as their first choice for premium kaimoana.
    Objective: Through understanding our customer sustainability expectations, we will deliver credibly sustainable kaimoana.
    Implementation Methodologies
    The entire sustainability strategy is an Executive priority, shepherded by the GM Corporate and supported by the Sustainability Team. Individual priority projects are managed through the Balanced Business Plan Project Charter process.
    It is regularly reviewed and reported upon annually through Moanas integrated corporate reporting.

    Partners

    Moana New Zealand is a limited liability company with the owners being all Maori tribes.
    To deliver the sustainability journey Moana have partnered with community organisations including the Whakaki Lake Trust (CSO), WWF New Zealand (NGO) and Bream Bay Coastal Care Trust (CSO). Moana are advised by Terra Moana Ltd (private sector sustainability advisers).

    Nature
    Moana is recycling ~50% of its plastic packaging, is seeking to minimise the use of polybins by replacing them with chilltainers, and enables all fishers/contract harvesters to bring all waste and damaged fishing gear back to shore for proper disposal as

    Goal 14

    Conserve and sustainably use the oceans, seas and marine resources for sustainable development

    Goal 14

    14.1

    By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution

    14.1.1

    (a) Index of coastal eutrophication; and (b) plastic debris density

    14.2

    By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans

    14.2.1

    Number of countries using ecosystem-based approaches to managing marine areas

    14.3

    Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels

    14.3.1
    Average marine acidity (pH) measured at agreed suite of representative sampling stations

    14.4

    By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics

    14.4.1
    Proportion of fish stocks within biologically sustainable levels

    14.5

    By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information

    14.5.1
    Coverage of protected areas in relation to marine areas

    14.6

    By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation

    14.6.1

    Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing

    14.7

    By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism

    14.7.1

    Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries

    14.a

    Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries

    14.a.1
    Proportion of total research budget allocated to research in the field of marine technology

    14.b

    Provide access for small-scale artisanal fishers to marine resources and markets

    14.b.1

    Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries

    14.c

    Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"

    14.c.1

    Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources

    Name Description
    14.1 By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
    14.2 By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
    14.4 By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
    14.5 By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information

    Implement Mauis Dolphin Protection Plan (ongoing)

    Deliver Aquaculture Stewardship Council labelled blue abalone to market.

    All inshore contract fishers are Responsible Fisheries Aware

    Benchmark waste, water and energy across the sector

    Other, please specify
    Moana is investing significantly in sustainability related initiatives including $200,000 to protect Mauis Dolphin, $400,000 to trial electronic observer systems.
    In-kind contribution
    Moanas GM Corporate who oversees the sustainability strategy has a co-opted relationship with the Ministry for the Environment to support their business engagement and improve understanding of marine sector needs
    In-kind contribution
    Moanas Sustainability Team includes 9 staff and 3 external strategic and technical advisers and meets 4-6 times per year. These individuals progress and support sustainability strategy initiatives across the company themselves and with related teams.
    Other, please specify
    Since 2012 Moana has invested significantly to renew land-based infrastructure and processing facilities to be energy efficient and modern. Moana is a partner in the $36 mio Precision Seafood Harvest (PSH) Primary Growth Partnership and enabled the new ve
    Title Progress Status Submitted
    Moana New Zealand Sustainability Strategy - Mon, 05/23/2022 - 12:06 On track
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    Timeline
    01 July 2013 (start date)
    01 January 2030 (date of completion)
    Entity
    Moana New Zealand
    SDGs
    Geographical coverage
    Auckland, New Zealand
    Other beneficiaries

    All profits Moana makes are returned to Iwi/Maori in the form of dividends, with the balance retained to fund long term growth initiatives of Moana New Zealand. Iwi use these dividends to fund their own community based projects and initiatives like health

    Ocean Basins
    South Pacific
    Communities of Ocean Action
    Marine and coastal ecosystems management, Marine pollution
    More information
    Countries
    N/A
    Contact Information

    Michelle, Group Manager Sustainability and Comms at Moana