Continue raising awareness of sustainable fish consumption till 2030
Docapesca - Portos e Lotas, S.A.
(
Government
)
#OceanAction47382
Description
The project of valorization of the fish traded in the auctions of mainland Portugal, integrates several typologies of actions, such as awareness campaigns for the valorization of sustainable and undervalued species, but nutritionally rich and with potential for innovation. This project also includes an internationalization component of Portuguese fish, through participation in fairs and professional events in foreign markets. The main objectives are: - Contribute to the valorization and reinforcement of the positioning of Portuguese fish in the national market, associated with healthy eating habits. - Strengthen the positioning of Portuguese fish in the international market, encouraging Portuguese fish exports to current and new markets. In the internal market, these campaigns began in 2012, with a campaign directed towards Chub mackerel (Scomber colias) and since 2017, also includes the Atlantic horse mackerel (Trachurus trachurus). The campaigns include annual "above the line" communication actions, using media such as television, press, outdoor and social networks, as well as "below the line" actions, by promoting product experimentation with Chefs of local Hospitality Schools in municipal markets, supermarkets or gastronomic festivals, being expected a minimum of 40 annual actions. In order to associate the consumption of fish with a healthy diet, the campaigns also include an educational aspect, through a minimum of 10 annual lectures in primary and secondary schools throughout the country, with nautical sports athletes. In international markets, these campaigns will be disseminated in the main international fairs, organized in collaboration with organizations and associations of the fish sector. Annual participation in three international fairs is planned. This model of campaign will be adopted until 2020. In the next decade, Portugal will commit to produce a study of consumer trends, and national and international markets, to continue to promote the consumption and the innovation of sustainable species products, wild and from aquaculture.
Docapesca - Portos e Lotas, S.A. DGRM - Directorate General for Natural Resources, Safety and Maritime Services
SDGS & Targets
Goal 14
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
14.1
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.1.1
(a) Index of coastal eutrophication; and (b) plastic debris density
14.2
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
14.2.1
Number of countries using ecosystem-based approaches to managing marine areas
14.3
Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels
14.3.1
14.4
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
14.4.1
14.5
By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information
14.5.1
14.6
By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation
14.6.1
Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing
14.7
By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
14.7.1
Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries
14.a
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
14.a.1
14.b
Provide access for small-scale artisanal fishers to marine resources and markets
14.b.1
Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries
14.c
Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"
14.c.1
Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources
SDG 14 targets covered
| Name | Description |
|---|---|
| 14.4 | By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics |
Deliverables & Timeline
Campaigns, but focusing on the sustainable consumption of Portuguese fishery products
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Orlando, Head of Unit