Commitment to enhance dairy farmers livelihood through nutritive forage crops and sustainable agricultural practices in India
Description
From product development to communication, our implementation methodologies are focused on ensuring right information is communicated: 1. Understanding farmer’s need & challenges, we develop and strengthen our product portfolio to address them 2. Rigorous field trials of new products & technologies to find suitability at farmer level 3. We ensure that our team, channel partners and influencer partners are equipped with the right information on products and technology and, thus ensuring right communication to the farmers 4. We organize field demos, where farmers could witness the crop yield and realize the end benefits
Through our robust marketing strategies, we ensured capacity building of our commitment towards small holder farmers: 1. Identify customer segments across geographies and communicate the relevant products and agronomy. We ensure this through our partners, feet-on-ground sales force and digital channels 2. Advanta’s goal is to create awareness on the benefits and practices and, trust among the small holder farmers. Our market activity plan is prepared in line with the goal 3. Marketing goals are realized through on ground and digital campaigns. On-ground campaigns include farmer meetings, crop shows, feeding trial campaigns, etc. Digital campaigns are run on Facebook & YouTube, showcasing product demonstrations and farmer’s testimonials. Additionally, we communicate the location related information (including weather updates, market prices, cultivation & feeding practices, type of soil, etc.) through WhatsApp messaging
Our governing mechanism of our commitment is inculcated across the organization functions: 1. Development of Products and Technology – is done in line with the UN Sustainable Development Goals. We ensure that the focus is on reducing consumption of land & water resources and less chemical usage. Additionally, our team performs extensive ground research in identifying and addressing key pain points of dairy farmers, like cattle feed digestibility, disease resistance, etc. 2. Reach farmers across India – Through our collaborations with key influencers like NDDB, universities and major dairies, we are educating and spreading the information on right cultivation practices, cattle feeding practices and latest technologies. Through this, we are leading the change to larger farmer community engagement. 3. Extensive field trials to identify the right products – Our technology team conducts extensive trials to identify the right products across geographies to ensure that the fodder generated provides good nutrition and improves health of the cattle 4. Tap the digital reach – Through our social media pages, we regularly interact with the farmers across India to identify their challenges, addressing key pain points, knowledge levels on latest technologies and practices. We plan our communication ensuring right information is reached to the farmers on time
SDGS & Targets
Goal 8
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
8.1
8.1.1
Annual growth rate of real GDP per capita
8.2
Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors
8.2.1
Annual growth rate of real GDP per employed person
8.3
Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services
8.3.1
Proportion of informal employment in total employment, by sector and sex
8.4
Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead
8.4.1
Material footprint, material footprint per capita, and material footprint per GDP
8.4.2
Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP
8.5
8.5.1
Average hourly earnings of female and male employees, by occupation, age and persons with disabilities
8.5.2
Unemployment rate, by sex, age and persons with disabilities
8.6
8.6.1
Proportion of youth (aged 15-24 years) not in education, employment or training
8.7
Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms
8.7.1
Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age
8.8
Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment
8.8.1
Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status
8.8.2
Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status
8.9
By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products
8.9.1
Tourism direct GDP as a proportion of total GDP and in growth rate
8.10
Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all
8.10.1
(a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults
8.10.2
Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider
8.a
8.a.1
Aid for Trade commitments and disbursements
8.b
By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization
8.b.1
Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy
Goal 2
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
2.1
By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round
2.1.1
Prevalence of undernourishment
2.1.2
Prevalence of moderate or severe food insecurity in the population, based on the Food Insecurity Experience Scale (FIES)
2.2
By 2030, end all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age, and address the nutritional needs of adolescent girls, pregnant and lactating women and older persons
2.2.1
Prevalence of stunting (height for age <-2 standard deviation from the median of the World Health Organization (WHO) Child Growth Standards) among children under 5 years of age
2.2.2
Prevalence of malnutrition (weight for height >+2 or <-2 standard deviation from the median of the WHO Child Growth Standards) among children under 5 years of age, by type (wasting and overweight)
2.2.3
Prevalence of anaemia in women aged 15 to 49 years, by pregnancy status (percentage)
2.3
2.3.1
Volume of production per labour unit by classes of farming/pastoral/forestry enterprise size
2.3.2
Average income of small-scale food producers, by sex and indigenous status
2.4
By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality
2.4.1
Proportion of agricultural area under productive and sustainable agriculture
2.5
By 2020, maintain the genetic diversity of seeds, cultivated plants and farmed and domesticated animals and their related wild species, including through soundly managed and diversified seed and plant banks at the national, regional and international levels, and promote access to and fair and equitable sharing of benefits arising from the utilization of genetic resources and associated traditional knowledge, as internationally agreed
2.5.1
Number of (a) plant and (b) animal genetic resources for food and agriculture secured in either medium- or long-term conservation facilities
2.5.2
Proportion of local breeds classified as being at risk of extinction
2.a
2.a.1
The agriculture orientation index for government expenditures
2.a.2
Total official flows (official development assistance plus other official flows) to the agriculture sector
2.b
Correct and prevent trade restrictions and distortions in world agricultural markets, including through the parallel elimination of all forms of agricultural export subsidies and all export measures with equivalent effect, in accordance with the mandate of the Doha Development Round
2.b.1
Agricultural export subsidies
2.c
Adopt measures to ensure the proper functioning of food commodity markets and their derivatives and facilitate timely access to market information, including on food reserves, in order to help limit extreme food price volatility
2.c.1
Indicator of food price anomalies
SDG 14 targets covered
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Gayathri Sirisha Gandikota, Manager, Strategy & Analytics, South Asia