adidas commitment to contribute to the implementation of Sustainable Development Goal 14
(
Private sector
)
#OceanAction40970
Description
Since the partnership was announced, adidas has taken concrete immediate steps in this direction:
AVOID
- adidas phased out the use of plastic bags in its own retail stores. The phase-out was announced on Earth Day (April 2016).
- Together with its partner COTY, adidas ended the use of plastic microbeads across all its body care products (December 2015).
- The company has stopped the use of plastic bottles for meetings at its Headquarters in Germany.
INTERCEPT
- adidas supports Parley for the Oceans and its Global Cleanup Network.
- adidas x Parley is establishing a comprehensive employee volunteer program where adidas employees use their skills to support Parley.
- adidas will launch its product take-back program, Make Every Thread Count, in Fall 2017. The program will pilot in selected adidas stores in four key cities (New York, Los Angeles, London and Paris), and roll out into more locations.
REDESIGN
- adidas started to integrate Parley Ocean Plastic™ into its key products. With the release of the jerseys and UltraBOOST Uncaged adidas x Parley shoes, were inviting every consumer, player, team and fan to own their impact under Parley A.I.R. and define their role within the movement.
- Since then, adidas has broadened its portfolio of performance products made with Parley Ocean Plastic™ to swimming, outdoor, and football.
In addition, adidas is calling on its global community to sign up for the adidas x Parley Run for the Oceans, a global movement taking place around World Oceans Day 2017 (June 5-11) to raise awareness for the state of the oceans, using the collective power of sport to inspire positive action. To find out more and sign up, please visit adidas.com/runfortheoceans.
Our commitments:
- By the end of 2017 to produce 1 million pairs of shoes made from with Parley Ocean Plastic™.
- Continuously work with Parley to create a supply chain for Parley Oceans Plastic™. Investing resources to divert plastics from coastal communities back into the production cycle and turn it into products.
- Phase out the use of virgin plastic in the next years.
adidas has other examples under the "sustainability" umbrella. Among the most recent efforts:
- Increased use of recycled polyester and Better Cotton in its garments.
- Reduction of its range by 25%.
- Elimination of over 2 million product samples through virtual samples.
SDGS & Targets
Goal 14
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
14.1
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.1.1
(a) Index of coastal eutrophication; and (b) plastic debris density
14.2
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
14.2.1
Number of countries using ecosystem-based approaches to managing marine areas
14.3
Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels
14.3.1
14.4
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
14.4.1
14.5
By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information
14.5.1
14.6
By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation
14.6.1
Degree of implementation of international instruments aiming to combat illegal, unreported and unregulated fishing
14.7
By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
14.7.1
Sustainable fisheries as a proportion of GDP in small island developing States, least developed countries and all countries
14.a
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
14.a.1
14.b
Provide access for small-scale artisanal fishers to marine resources and markets
14.b.1
Degree of application of a legal/regulatory/policy/institutional framework which recognizes and protects access rights for small‐scale fisheries
14.c
Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in United Nations Convention on the Law of the Sea, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of "The future we want"
14.c.1
Number of countries making progress in ratifying, accepting and implementing through legal, policy and institutional frameworks, ocean-related instruments that implement international law, as reflected in the United Nations Convention on the Law of the Sea, for the conservation and sustainable use of the oceans and their resources
SDG 14 targets covered
| Name | Description |
|---|---|
| 14.1 | By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution |
| 14.7 | By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism |
| 14.a | Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries |
Deliverables & Timeline
Resources mobilized
Partnership Progress
Feedback
Action Network
Share
Timeline
Entity
SDGs
Ocean Basins
Communities of Ocean Action
More information
Countries
Contact Information
Andre Mendes, Senior Manager Sustainability Communication