Progress report for
International Alliance for Responsible Drinking (IARD)
Achievement at a glance
For the first year for the Beer, Wine and Spirits Producers Commitments, we believe that solid progress was made and a strong foundation established that will allow accelerated progress and deliver impactful results over the next four years. In 2013, Commitments signatories defined measurable targets for all action areas; ran 135 underage programs, reaching nearly 1 million youth with alcohol education, and more than 500,000 adults; determined that 96% of advertising in 7 countries is compliant with ad placement rules; found that none of the signatories products contained excessive stimulants; and continue the support for drink driving prevention.Next Steps
We are pleased with the progress made in 2013. We know there is still a long way to go and are confident that we have the building blocks in place to make sustained and accelerated progress. Our priorities for 2014 are the following:Reducing underage drinking
Launching the Alcohol Education Guide: Reducing Underage and Other Harmful Drinking
Disseminating and developing programs based on the Guide
Strengthening and expanding marketing codes of practice
Launching our Digital Guiding Principles
Expand monitoring of 70/30 compliance with regard to television advertising
Providing consumer information and responsible product innovation
Launching a dedicated website for consumers
Reducing drinking and driving
Completing our evaluation of the six existing initiatives and putting them on a sustainable long-term footing
Beginning the extension of the program to up to six new pilot countries
Enlisting the support of retailers to reduce harmful drinking
Launching our guiding principles on responsible retailing
Beneficiaries
Global
Actions
Raised global awareness of the health, social and economic problems caused by harmful use of alcohol, increased commitment by governments to address the harmful use of alcohol;Strengthened knowledge base on the magnitude and determinants of alcohol-related harm and on effective interventions to reduce and prevent such harm;
Increased technical support to Member States for preventing the harmful use of alcohol and managing alcohol-use disorders and associated health conditions;
Strengthened partnerships and better coordination among stakeholders and increased mobilization of resources for appropriate and concerted action to prevent the harmful use of alcohol;
Improved systems for monitoring and surveillance at various levels, and more effective dissemination and application