The Future of Our Milk is in Safe Hands
Pınar Süt (Pınar Dairy)
Pınar Süt is a dairy company committed to supporting the sustainability of the dairy sector and small-scale dairy farming in Turkey. Even though Turkey is one of the top 10 milk producing countries in the world, small-scale milk production is struggling due to mechanization and the expense of feed and modern equipment for milk production hampers small-scale dairy farmers’ chances of competing with the larger industrial players in the market.
Project trainers are also our consultants from Veterinary Faculties. Besides, we are conducting women farmer trainings with two of our zootechnician employees. Activities are organized in coordination with local Dairy Unions and Cooperatives. All activities are financed by the company's own equity. An international partnership has been settled with UNDP’s Business Call to Action (BCtA) platform in 2017. That partnership was a critical milestone to be more visible on international area as a role model for dairy sector in terms of inclusive business. Activities Executed: •Awareness Raising Trainings (Protection of Animal Health and Milk Quality, Importance of Feeding in Dairy Farming, Milking Practices & Hygiene for Woman Farmers) •Pilot Area Practices for Improvements in Quality and Efficiency •Educational Videos for Producers (Birth, Nail Care, Milking Applications) •Informative Printed Materials (Good Practice Guide on Dairy Farming, Training Notes, Practical Information Brochure for Dairy Farming) •Promotional Materials •Social Impact Research Social Impact Research was conducted to measure, monitor and manage the efficiency of trainings. According to the results of this research, the project is contributing to four distinct outcomes: (1) boost efficiency and productivity in the dairy sector, (2) improving farmers’ living standards, (3) promoting women’s economic empowerment and (4) guaranteeing sustainability in the sector.
•Provided trainings to more than 8000 dairy farmers with 104 training activities in 14 cities and 4 regions over 6 years. •The project was considered as an Inclusive Business Model by UNDP’s Business Call to Action (BCtA) platform. Within this partnership; the project was selected to the Impact Champions Programme and announced at BCtA’s Annual Forum in New York, published as case study related with the SDGs and also published at The Guardian. •Project results were contributed to the academic literature by publishing in the proceedings books of 3 different national congresses and presented at International Dairy Summit which is the biggest global sectoral event. •The project has been published in the “Sustainable Agriculture Principles - Best Practice Guide” by the Sustainable Development Association. •The project was recognized by several national and international awards, therefore, contributed positively to the awareness of both the brand and the project itself.
The training programs are conducted in the region where farmers are located. Trainings were given even in village coffee houses, wedding halls, schools and public educational centers in order to reach more farmers as possible. In addition to the trainings, activities were organized in order to carry out one-on-one studies on the basis of quality and efficiency with 12 farms in two cities within the scope of Pilot Area Practices. As a first in Turkey, within the studies carried out in this context, a Social Impact Analysis was performed to measure the social benefits of such studies and to identify the profile of the dairy farming in Turkey.
According to the results of Social Impact Analysis, trainings teach producers how to integrate more effective practices that improve the quality of the milk, into their daily farming activities. For instance; 88% of the participants think that they benefit from the trainings and find them useful and 82% of the participants reported that the trainings increased their skills and capacity. Also 79% of the participants stated that they started practicing in their own life what they had learned during trainings and 66% of the producers realized they were frequently using inefficient practices in animal husbandry after the trainings. Those important outcomes showed that; as a result of these activities, farmers become equipped with the necessary skills and tools to integrate better farming practices, which in turn improves milk quality production and increases know-how in animal health and feeding, that leads to achieving greater efficiency and sustainability in the dairy sector.
https://www.pinarenstitusu.org.tr/en/projelerimiz/tumu/sutumuzun-gelece… https://www.businesscalltoaction.org/resources/how-pinar-dairy%E2%80%99… https://www.businesscalltoaction.org/news/impact-case-study-p%C4%B1nar https://www.businesscalltoaction.org/sites/default/files/case-studies/U… https://www.youtube.com/watch?v=QaDHS_7KvTs&list=PLAE7jX9aX8ZbYxc-NuD9t… http://www.sutumuzungelecegi.com/files/P%C4%B1nar%20Rapor%20Etki%20Anal…
Since the trainings were implemented in villages with many people gathering in one place, it became impossible to organize trainings after COVID-19. However, this situation turned into an advantage to create more materials on digital platforms. The training programs were transferred into small pieces of educational videos to reach more farmers and to ensure the continuity of the flow of information. On the other hand, these trainings are much more important for farmers’ welfare more than ever since they are in the group of one of the most affected ones. It is also critical from the country perspective, which have been seen that self-sufficient countries were the least affected by this situation. On that point, supporting the farming activities will be the key point to building back better.
SDGS & Targets
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Deliverables & Timeline
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