Fashion in Gaming Awards
The Fashion Collector LLC
(
Private sector
)
#SDGAction61342
Description
The Fashion in Gaming Awards is the premier global initiative dedicated to advancing the United Nations' Sustainable Development Goals by establishing "The Game Awards for In-Game Identity" as a powerful platform for positive change. Our objective is to create the world's first international in-person event celebrating outstanding achievements in gaming fashion, transforming digital self-expression into a catalyst for measurable progress on environmental sustainability, gender equality, cultural preservation, and sustainable economic opportunity. With one in three people worldwide identifying as gamers, and the fashion-in-gaming market projected to grow from $50 billion in 2023 to $105.5 billion by 2030, our initiative addresses a significant cultural and economic force. Digital fashion is not only an economic opportunity but a meaningful contribution to reducing the environmental cost of one of the world's most polluting industries. The production of a digital garment generates, on average, 97% less CO₂ than a physical garment, with no water use, no chemical waste, and no microplastic shedding. Industry projections suggest that shifting just 1% of physical clothing purchases to digital alternatives could eliminate 35 million tonnes of annual CO₂ emissions — equivalent to Denmark's entire annual carbon output. Through our proposed partnership with the UN Fashion & Lifestyle Network, we will leverage our position as the definitive platform for in-game identity to: Reduce environmental impact by championing digital fashion as a sustainable alternative to physical clothing, eliminating textile waste, water pollution, and carbon emissions associated with traditional fashion production while maintaining creative expression and identity formation—directly supporting SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action). Advance Gender Equality by creating visibility and career advancement pathways for underrepresented creators through dedicated awards that recognize women and non-binary designers, directly supporting SDG 5 while addressing the documented gender gap in the gaming industry. Promote Cultural Preservation & Authentic Representation by establishing industry standards for respectful cultural expression through awards that honor creators who authentically represent diverse communities and traditions, aligning with UNESCO's cultural preservation mandate and supporting SDG 10 (Reduced Inequalities). Create Sustainable Economic Opportunities by developing talent pipelines that convert traditional fashion skills into digital competencies, demonstrating how virtual fashion reduces environmental impact while providing sustainable livelihoods—advancing SDG 8 (Decent Work and Economic Growth). What makes our initiative uniquely positioned to achieve these objectives is our exclusive focus on fan-focused recognition for in-game expression—no other event targets this multibillion-dollar space exclusively, surpassing broader events like The Game Awards, BAFTAs, and The Fashion Awards. Our exclusive 500-seat venue at our North American flagship event provides unprecedented access to diverse demographics spanning Gen Z to Gen X, with strong representation of women, BIPOC, and LGBTQIA+ communities who are early adopters of new tech, trends, and digital experiences. By giving the public a voice in celebrating creators who push boundaries in virtual fashion, we seek to position the Fashion in Gaming Awards as a strategic partner to the UN Fashion & Lifestyle Network—harnessing gaming's role as the most dynamic frontier of modern pop culture to achieve global sustainability goals while championing creativity, collaboration, and innovation as powerful tools for digital self-expression and identity.
The Fashion in Gaming Awards initiative is implemented through a multi-phased strategy that leverages cross-industry engagement, community participation, and high-visibility live events. Our global rollout culminates in our North American flagship awards ceremony held during New York Comic Con, providing unprecedented visibility for winners and uniting visionaries, brands, and communities from both industries. Phase 1: Global Community Engagement & Nomination Cycle Our implementation begins with opening public nominations across our digital platforms, empowering both the worldwide gaming and fashion communities to recognize outstanding achievements in in-game fashion. This crowdsourced approach ensures our awards reflect authentic sentiment from both industries and identifies emerging talent that bridges the gap between these creative sectors. Phase 2: Expert Curation & Industry Validation Following public nominations, our specialized jury of gaming and fashion professionals conducts a rigorous evaluation process. This expert curation validates the community's choices while ensuring technical excellence, innovation, and alignment with our values of diversity and sustainability. The shortlisting and finalist selection process creates a curated list of exemplary work that represents the best of virtual fashion. Phase 3: Strategic Global Launch & Recognition Platform Our implementation features a strategic, phased global rollout. On April 18th at our soft launch in Taipei, Taiwan, we announced the four finalists for the Digital Fashion Week Most Promising Designer for Gaming Award, selected from a diverse global pool of talent representing Pakistan, China, the United Kingdom, and the United States. This award is specifically designed as a bridge for talented traditional fashion designers with no prior gaming experience, demonstrating that their core design skills are directly transferable to creating digital fashion assets. All four finalists will have their winning designs converted into Roblox in-game wearables, providing direct market access and professional recognition, while the overall top winner will be announced at our flagship hard launch awards ceremony held during New York Comic Con on October 8th. To ensure our message of sustainable and inclusive digital fashion reaches a worldwide audience, the ceremony will be livestreamed globally, allowing anyone, anywhere, to participate in this celebration of in-game identity. This exclusive 500-seat event unites visionaries, brands, and communities from both industries to celebrate achievements, with all category winners receiving a prestigious trophy recognizing their outstanding contribution to the world of digital fashion. Phase 4: Year-Round Engagement & Impact Extension Beyond the ceremony, we maintain momentum through content creation featuring nominees and winners, educational initiatives about sustainable virtual fashion, and community-building activities. This ongoing engagement ensures the awards have lasting impact throughout the year. Digital Transformation & Economic Opportunity A key component of our implementation strategy is the "Most Promising Designer for Gaming" category, where the winning designs will be transformed into accessible digital Roblox wearables. This unique initiative provides a direct pathway for emerging creators to commercialize their work, democratizes access to celebrated fashion, and demonstrates the practical viability of digital fashion as a sustainable economic alternative to physical clothing. Through this comprehensive implementation approach, we create a self-reinforcing cycle that celebrates excellence, educates the public, influences industry practices, and advances the UN Fashion & Lifestyle Network's objectives across the rapidly growing intersection of fashion and gaming.
The event amplifies the diverse skills, innovative techniques and industry-shaping collaborations that define excellence across the entire digital fashion ecosystem in the video game industry. Digital Skills Development: Our awards program directly builds technical capacity by recognizing excellence in digital creation. Winners in categories like "Best Accessory Design" and "Most Promising Designer for Gaming" demonstrate mastery of 3D modeling, texture design, and optimization for gaming platforms. For our "Most Promising Designer for Gaming" winner, we provide hands-on technology transfer by transforming their winning design into a Roblox wearable, giving them invaluable experience in the end-to-end digital asset pipeline. Knowledge Transfer through Industry Recognition: By celebrating achievements across diverse categories—from "Designer of the Year" and "Best Fashion Collaboration" to "Best Indie Fashion Game"—we create a living library of excellence. This recognition facilitates knowledge transfer by highlighting successful strategies for integrating fashion into gaming, whether through large-scale collaborations, indie innovation, or character customization systems. Our "Best Fashion-Gaming Influencer" award spotlights individuals who are already effectively educating and bridging these communities for broader audiences. Educational Content and Global Outreach: Produced by Game-Changing Style, we develop and distribute comprehensive educational content about digital fashion creation, sustainable design practices, and monetization strategies. This includes masterclasses and podcasts featuring leaders from across the sectors represented in our awards, as well as in-person talks held around the world. Our leadership's expertise is further demonstrated through the publication of "Skins in the Game: The Radical World of Video Game Fashion" published by Bloomsbury (Preorders October 2026, official Launch in 2027, which serves as a foundational academic and industry text on the subject. This content is made freely available to our community to ensure that the benefits of our initiative extend beyond award recipients to the broader global creator ecosystem. Professional Development and Networking Opportunities: At our event, and events where we are featured, we facilitate connections between emerging designers and established industry leaders recognized in categories like "Designer of the Year" and "Women in Games – Outstanding Character Design by a Woman." To actively build the next generation of talent, we host internship programs with educational partners including CUNY fashion program, with plans to expand this model to other fashion institutions globally. This program provides them with direct, hands-on experience in the intersection of fashion and gaming. Interns learn about the diverse career opportunities for the fashion industry within this rapidly growing sector and gain practical skills by helping promote the event and its nominees on social media, creating a direct pipeline for emerging professionals to gain important industry knowledge and connections. Promoting Inclusive and Sustainable Practices: Categories like "Best Cultural Representation" and "Women in Games – Outstanding Character Design by a Woman" build capacity in ethical and inclusive design. By rewarding authentic and respectful cultural representation and celebrating the contributions of women designers, we establish best practices and encourage the industry to develop skills in creating more diverse and equitable digital fashion. This directly supports the transfer of knowledge on how to create virtual fashion that is not only innovative but also socially conscious and sustainable. Through these initiatives, we bridge the knowledge and technology gap between traditional fashion and gaming, empowering creators worldwide to participate fully in the growing digital fashion economy while promoting sustainable and inclusive design practices.
The Fashion in Gaming Awards is governed through a transparent, multi-tiered structure designed for expertise and alignment with UN values: The event is produced by a team with proven expertise at the intersection of fashion, gaming, and media. Our leadership are the co-authors of the forthcoming book, Skins in the Game: The Radical World of Video Game Fashion (Bloomsbury Publishing), fashion in gaming studio founders, professionals in award-winning sustainable tech, and former head of XR and Metaverse business strategy for Meta, establishing us as leading authorities in this space. Proposed Governance Structure: We are in the process of establishing an independent Advisory Board comprising industry leaders from gaming, fashion, sustainability, and diversity sectors. This board will provide strategic oversight, meeting to review initiatives, approve judging criteria, and ensure alignment with UN SDGs. Judging & Nominations Process: Our selection process combines public participation with expert evaluation to ensure both community voice and professional standards: 1. Public Nominations Open: Fans and the global community submit entries. 2. Jury Shortlisting: A specialized jury of industry professionals reviews entries based on category fit, fashion innovation, and nomination frequency. 3. Final Nominees: The top five most-nominated entries per category become official nominees. 4. Winner Selection: A panel of diverse industry experts selected from around the world determines the final award winners, with awards presented at our North American flagship event during New York Comic Con this autumn. Stakeholder Engagement: We will maintain regular engagement with our community of creators, fans, and partners through open feedback channels to ensure our initiatives remain responsive and aligned with our mission. Proposed Partnership Framework: For collaboration with the UN Fashion & Lifestyle Network, we seek to serve as a bridge between the UN's objectives and the fashion in gaming industries. Our Advisory Board will help translate the UN's sustainability and equality goals into actionable frameworks and best practices that creators and brands can implement within their virtual fashion designs and business models.
We will employ a multi-faceted evaluation framework to measure the impact of the Fashion in Gaming Awards, using both quantitative and qualitative metrics to assess our progress against key objectives. Quantitative Metrics: The Economic Opportunity offers measurable impact metrics: 1.6 billion fashion items sold on Roblox in 2023; 56% of Gen Z prioritize avatar styling over physical appearance; 84% draw real-life fashion inspiration from how they dress in gaming; In 2023, the average Roblox user amended their avatar eight times a day. Community Engagement: We will track the total number of public nominations received across all categories, social media engagement rates (likes, shares, comments) related to the awards, and website traffic to measure global reach and community investment. Creator Participation & Impact: We will measure the diversity of our nominee pool by tracking geographic distribution, studio size (indie vs. AAA), and demographic data where provided. For our categories, we will track the post-award performances, including adoption rates and community-generated content. Ecosystem Growth: We will monitor the year-over-year growth in the number of submissions and the diversity of represented games and platforms to gauge the growing significance of fashion in gaming. Qualitative Assessments: Industry Advancement: We will conduct post-award interviews with winners, nominees, and jury members to gather insights on how the recognition has impacted their careers, influenced their design philosophies, and fostered new collaborations between the fashion and gaming industries. Cultural and Social Impact: We will analyze media coverage and social discourse surrounding the awards to assess how effectively our categories like "Best Cultural Representation" and "Women in Games" are promoting conversations about diversity, inclusivity, and ethical design within the gaming community. Stakeholder Feedback: We will gather structured feedback from our partners, sponsors, and the Advisory Board to evaluate the awards' effectiveness as a platform for industry networking, business development, and advancing the conversation around sustainable digital fashion. Alignment with UN SDG Objectives: We will measure our contribution to the UN Fashion & Lifestyle Network's goals by tracking the visibility and career advancement of women and underrepresented creators, assessing the media's portrayal of our initiative as a sustainable alternative to physical fashion, and documenting how the award-winning designs promote cultural authenticity and positive identity expression. Crucially, we will also measure our success in highlighting the viable career pathways for fashion designers within the gaming industry. We will assess awareness of these opportunities among fashion students and graduates and track how our initiative helps address the challenge of high unemployment in traditional fashion by showcasing the diverse roles available—from digital fashion designers to creative directors—thereby promoting decent work and economic growth in a new, sustainable sector.
Our community partners include: Fashion Entertainment Television Hub (A UN Fashion and Lifestyle Network member, and a partner of the UNHCR), the International Esports Federation (representing 152 member countries and over one million esports athletes, Women in Games (56K Linkedin followers with members across 8 countries), Dutch Games Association (representing over 190 Dutch Game Companies), Digital Fashion Week, Fashion Institute of Technology (more than 90,000 alumni worldwide including Calvin Klein, Michael Kors and Nina Garcia, Suprivo (Digital Fashion Studio), Womp (3D printing), Threadspace (3D Fashion Tech), Alvlan (3D Digital Fashion Software), New York Comic Con (one of the largest pop culture conventions).
SDGS & Targets
Goal 5
Achieve gender equality and empower all women and girls
5.1
End all forms of discrimination against all women and girls everywhere
5.1.1
Whether or not legal frameworks are in place to promote, enforce and monitor equality and non‑discrimination on the basis of sex
5.2
5.2.1
Proportion of ever-partnered women and girls aged 15 years and older subjected to physical, sexual or psychological violence by a current or former intimate partner in the previous 12 months, by form of violence and by age
5.2.2
Proportion of women and girls aged 15 years and older subjected to sexual violence by persons other than an intimate partner in the previous 12 months, by age and place of occurrence
5.3
5.3.1
Proportion of women aged 20-24 years who were married or in a union before age 15 and before age 18
5.3.2
Proportion of girls and women aged 15-49 years who have undergone female genital mutilation/cutting, by age
5.4
Recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate
5.4.1
Proportion of time spent on unpaid domestic and care work, by sex, age and location
5.5
Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
5.5.1
Proportion of seats held by women in (a) national parliaments and (b) local governments
5.5.2
Proportion of women in managerial positions
5.6
Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences
5.6.1
Proportion of women aged 15-49 years who make their own informed decisions regarding sexual relations, contraceptive use and reproductive health care
5.6.2
Number of countries with laws and regulations that guarantee full and equal access to women and men aged 15 years and older to sexual and reproductive health care, information and education
5.a
Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws
5.a.1
(a) Proportion of total agricultural population with ownership or secure rights over agricultural land, by sex; and (b) share of women among owners or rights-bearers of agricultural land, by type of tenure
5.a.2
Proportion of countries where the legal framework (including customary law) guarantees women’s equal rights to land ownership and/or control
5.b
5.b.1
Proportion of individuals who own a mobile telephone, by sex
5.c
Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels
5.c.1
Proportion of countries with systems to track and make public allocations for gender equality and women’s empowerment
Goal 8
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
8.1
8.1.1
Annual growth rate of real GDP per capita
8.2
Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors
8.2.1
Annual growth rate of real GDP per employed person
8.3
Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services
8.3.1
Proportion of informal employment in total employment, by sector and sex
8.4
Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead
8.4.1
Material footprint, material footprint per capita, and material footprint per GDP
8.4.2
Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP
8.5
8.5.1
Average hourly earnings of female and male employees, by occupation, age and persons with disabilities
8.5.2
Unemployment rate, by sex, age and persons with disabilities
8.6
8.6.1
Proportion of youth (aged 15-24 years) not in education, employment or training
8.7
Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms
8.7.1
Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age
8.8
Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment
8.8.1
Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status
8.8.2
Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status
8.9
By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products
8.9.1
Tourism direct GDP as a proportion of total GDP and in growth rate
8.9.2
Employed persons in the tourism industries
8.10
Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all
8.10.1
(a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults
8.10.2
Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider
8.a
8.a.1
Aid for Trade commitments and disbursements
8.b
By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization
8.b.1
Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy
Goal 9
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
9.1
9.1.1
Proportion of the rural population who live within 2 km of an all-season road
9.1.2
Passenger and freight volumes, by mode of transport
9.2
Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries
9.2.1
Manufacturing value added as a proportion of GDP and per capita
9.2.2
Manufacturing employment as a proportion of total employment
9.3
9.3.1
Proportion of small-scale industries in total industry value added, based on (a) international classification and (b) national classifications
9.3.2
Proportion of small-scale industries with a loan or line of credit
9.4
By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities
9.4.1
CO2 emission per unit of value added
9.5
9.5.1
Research and development expenditure as a proportion of GDP
9.5.2
Researchers (in full-time equivalent) per million inhabitants
9.a
9.a.1
Total official international support (official development assistance plus other official flows) to infrastructure
9.b
9.b.1
Proportion of medium and high-tech industry value added in total value added
9.c
Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020
9.c.1
Proportion of population covered by a mobile network, by technology
Goal 10
Reduce inequality within and among countries
10.1
By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average
10.1.1
Growth rates of household expenditure or income per capita among the bottom 40 per cent of the population and the total population
10.2
By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status
10.2.1
Proportion of people living below 50 per cent of median income, by sex, age and persons with disabilities
10.3
Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard
10.3.1
Proportion of population reporting having personally felt discriminated against or harassed within the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law
10.4
Adopt policies, especially fiscal, wage and social protection policies, and progressively achieve greater equality
10.4.1
Labour share of GDP
10.4.2
Redistributive impact of fiscal policy on the Gini index
10.5
Improve the regulation and monitoring of global financial markets and institutions and strengthen the implementation of such regulations
10.5.1
Financial Soundness Indicators
10.6
10.6.1
Proportion of members and voting rights of developing countries in international organizations
10.7
Facilitate orderly, safe, regular and responsible migration and mobility of people, including through the implementation of planned and well-managed migration policies
10.7.1
Recruitment cost borne by employee as a proportion of montlhy income earned in country of destination
10.7.2
Number of countries with migration policies that facilitate orderly, safe, regular and responsible migration and mobility of people
10.7.3
Number of people who died or disappeared in the process of migration towards an international destination
10.7.4
Proportion of the population who are refugees, by country of origin
10.a
10.a.1
Proportion of tariff lines applied to imports from least developed countries and developing countries with zero-tariff
10.b
10.b.1
Total resource flows for development (e.g. official development assistance, foreign direct investment and other flows)
10.c
By 2030, reduce to less than 3 per cent the transaction costs of migrant remittances and eliminate remittance corridors with costs higher than 5 per cent
10.c.1
Remittance costs as a proportion of the amount remitted
Goal 12
Ensure sustainable consumption and production patterns
12.1
Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
12.1.1
Number of countries developing, adopting or implementing policy instruments aimed at supporting the shift to sustainable consumption and production
12.2
By 2030, achieve the sustainable management and efficient use of natural resources
12.2.1
Material footprint, material footprint per capita, and material footprint per GDP
12.2.2
Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP
12.3
By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses
12.3.1
(a) Food loss index and (b) food waste index
12.4
By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
12.4.1
12.4.2
(a) Hazardous waste generated per capita; and (b) proportion of hazardous waste treated, by type of treatment
12.5
By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.5.1
National recycling rate, tons of material recycled
12.6
Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
12.6.1
12.7
Promote public procurement practices that are sustainable, in accordance with national policies and priorities
12.7.1
Number of countries implementing sustainable public procurement policies and action plans
12.8
By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
12.8.1
Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment
12.a
Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production
12.a.1
Installed renewable energy-generating capacity in developing and developed countries (in watts per capita)
12.b
Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products
12.b.1
Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability
12.c
Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities
12.c.1
Amount of fossil-fuel subsidies (production and consumption) per unit of GDP
SDG 14 targets covered
| Name | Description |
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Deliverables & Timeline
Deliverable 1: Global Nomination Report (Summer 2026) A comprehensive report analyzing community nomination data, showcasing trends, diversity metrics, and innovation across all 14 award categories.
Deliverable 2: Final Nominee Showcase (September 2026) Public announcement and digital portfolio of the top five finalists in each category, highlighting their work and contribution to digital fashion.
Deliverable 3: Roblox Wearable Collection (October 2026) Launch of the winning "Most Promising Designer" collection as in-game assets, demonstrating a direct pathway from design to market.
Deliverable 4: Fashion in Gaming Awards Ceremony (October 8, 2026) The culminating annual in-person event in New York City, announcing winners and celebrating outstanding achievements in gaming fashion.
Resources mobilized
Partnership Progress
Feedback
Action Network
Timeline
Entity
Region
- Global
Geographical coverage
Other beneficiaries
The Fashion in Gaming Awards initiative is designed to create a positive impact across multiple stakeholder groups, with both direct and indirect beneficiaries who will gain from our work in advancing digital fashion opportunities and inclusive representation in gaming. Direct Beneficiaries: Digital Fashion Creators & Collaborators: A diverse range of fashion professionals will benefit from increased visibility, recognition, and a better understanding of the opportunities for fashion professionals in the gaming industry. This includes individual designers and artists recognized in categories like 'Designer of the Year' and 'Best Accessory Design,' as well as the development teams and studios behind 'Most Stylish Game' and 'Best Indie Fashion Game.' It will also benefit the fashion brands and creators involved in 'Best Fashion Collaboration,' the influential voices celebrated as 'Best Fashion-Gaming Influencer,' and the design opportunities behind 'Best Character Customization.' This inclusive approach ensures that both individual talents and creative teams across the gaming and fashion ecosystems gain professional recognition and career advancement opportunities. Women and Non-Binary Designers: Through our dedicated "Women in Games – Outstanding Character Design by a Woman" category and inclusive nomination policies, we specifically support women and non-binary creators by addressing gender disparities in the gaming industry and creating pathways to success. This is especially notable, as only 22% of the gaming industry workforce is female. Cultural Representatives: Designers from diverse cultural backgrounds will benefit from our "Best Cultural Representation" category, which values and amplifies authentic cultural expression in gaming, recognizing work that respectfully represents traditions and communities. Addressing the Employment Gap: While official unemployment data for fashion graduates globally isn't tracked, our direct experience mentoring students from multiple international fashion institutions including CUNY, Parsons, and FIT (New York) , London College of Fashion (London), Amity University (Kolkata, India) and SKEMA Business School (Paris) reveals a disconnect: countless talented graduates are unable to find work in their field, making this data gap a clear indicator of the challenges they face. By highlighting career opportunities in the gaming industry, we benefit fashion graduates and professionals seeking alternatives to traditional fashion careers, especially in a market with high unemployment rates for fashion graduates. Indirect Beneficiaries: Gaming Community: Players worldwide will benefit from higher-quality, more diverse, and culturally inclusive fashion options, along with culturally relevant and cutting-edge customizations in their games, enhancing their self-expression and identity formation through digital fashion. Fashion Industry: Traditional fashion brands and professionals will benefit from new markets, collaboration opportunities, and insights into sustainable digital alternatives to physical fashion production. Gaming Industry: Game developers and publishers will benefit from increased innovation in character design, enhanced player engagement through fashion customization, and access to a broader pool of creative talent. Underrepresented Gaming Communities: Players from diverse cultural backgrounds, women, and LGBTQIA+ communities will benefit from increased representation and more inclusive design choices that reflect their identities and experiences. Environment: As we promote digital fashion as a sustainable alternative to physical clothing, the environment indirectly benefits from reduced textile waste, water consumption, and carbon emissions associated with traditional fashion production. Through our open nomination process and commitment to inclusive content, we ensure that these benefits extend across the global gaming and fashion ecosystems, creating positive change that aligns with the UN Fashion & Lifestyle Network's objectives.
More information
Countries
Contact Information
Tracy Greenan, Co-Founder, CEO and Executive Producer