Empowering Education through Passionate Rebel Fashion

Passionate Rebel LLC (

Civil society organization

)

#SDGAction60281

Description

The Passionate Rebel Brand is a lifestyle and fashion company that emphasizes breaking free from conformity and pursuing personal passion. Founded in 2014 by Warith EL-Amin Jumu'ah, the brand aims to inspire self-directed leaders and creatives. Passionate Rebel uses its fashion brand as a vehicle for sustainable education and community building, with goals focused on ethical leadership, informed decision-making, and long-term community wellness.

Implementation of the Project/Activity

While our brand's core focus is on educational empowerment, its connection to sustainability is multifaceted, aligning with broader trends in ethical fashion: "Conscious consumption". The Passionate Rebel brand promotes a mindful approach to fashion, encouraging customers to purchase items that carry a meaningful message, rather than participating in fast fashion culture. Next, is the intent to "create supply chain responsibility". Some of our Passionate Rebel T-shirts are made from organic cotton, which is more sustainable material choice than conventional cotton. The use of organic materials indicates a commitment to reducing environmental impact. Then, is circular fashion awareness. Like many in the fashion industry, Passionate Rebel aligns with growing awareness around circularity, which emphasizes the longevity of clothing and minimizing waste. Lastly, we're utilizing fashion as activism. By using clothing to express ideas and inspire change, Passionate Rebel uses fashion as a form of "activism." It rebels against an indifferent status quo by inspiring its customers to lead and think critically.

Arrangements for Capacity-Building and Technology Transfer

Passionate Rebel arranges for capacity-building and technology transfer through educational programs, mentorship, and community engagement. These arrangements primarily operate through the Passionate Rebel Foundation, a 501 (c)(3) nonprofit organization, to empower young people and aspiring entrepreneurs. Our Passionate Rebel program connects young people and budding entrepreneurs with experienced mentors. This arrangement allows for direct transfer of expertise and builds the mentee's capacity for decision making, goal setting, and career planning. Passionate Rebel facilitates a form of technology transfer focused on educational technology through the use of our Passionate Rebel Online Courses that transfers educational content to students using modern digital platforms. Also, we utilize social media for communication, multi-channel content delivery, and continue to harness fashion as a platform to convey messages of social change.

Coordination mechanisms

The Passionate Rebel initiative is governed by Founder, Warith Jumu'ah. For the brand's mission alignment, Warith's personal and lived experience directly informs the brand's ethics, ensuring that the clothing line and foundation work in harmony to promote the same message of empowerment.

Evaluation

The Passionate Rebel apparel line and its fashion-based initiatives act as both a product and a platform. The clothes are a conversation starter and a symbol for the foundation's core values, using creative expression to build a movement of self-directed passionate individuals. Our evaluations to measure impact are determined by our customer growth through apparel purchases. People wearing the apparel serves as a symbol of the individual's connection to the brand's vision. More importantly, we're monitoring brand awareness. Passionate Rebel is tracking how many people know about the brand and its purpose. A key indicator is the "share of voice" in industry conversations, including social media, blogs, and news.

Partners

Community and Philanthropic Partners- American Cancer Society, Educational Partners- Plainfield Public School District, Newark Public School District, East Orange School District, Morgan State University Fashion Industry Partners- Fashion Week Studio Official, Forbes, CanvasRebel Magazine

SDGS & Targets

Goal 4

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

4.1

By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and effective learning outcomes

4.1.1

Proportion of children and young people (a) in grades 2/3; (b) at the end of primary; and (c) at the end of lower secondary achieving at least a minimum proficiency level in (i) reading and (ii) mathematics, by sex

4.1.2

Completion rate (primary education, lower secondary education, upper secondary education)

4.2

By 2030, ensure that all girls and boys have access to quality early childhood development, care and pre-primary education so that they are ready for primary education

4.2.1

Proportion of children aged 24–59 months who are developmentally on track in health, learning and psychosocial well-being, by sex

4.2.2

Participation rate in organized learning (one year before the official primary entry age), by sex

4.3

By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university

4.3.1

Participation rate of youth and adults in formal and non-formal education and training in the previous 12 months, by sex

4.4

By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

4.4.1

Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

4.5

By 2030, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable, including persons with disabilities, indigenous peoples and children in vulnerable situations

4.5.1

Parity indices (female/male, rural/urban, bottom/top wealth quintile and others such as disability status, indigenous peoples and conflict-affected, as data become available) for all education indicators on this list that can be disaggregated

4.6

By 2030, ensure that all youth and a substantial proportion of adults, both men and women, achieve literacy and numeracy

4.6.1

Youth/adult literacy rate

4.7

By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

4.7.1

Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education and (d) student assessment

4.a

Build and upgrade education facilities that are child, disability and gender sensitive and provide safe, non-violent, inclusive and effective learning environments for all

4.a.1

Proportion of schools offering basic services, by type of service

4.b

By 2020, substantially expand globally the number of scholarships available to developing countries, in particular least developed countries, small island developing States and African countries, for enrolment in higher education, including vocational training and information and communications technology, technical, engineering and scientific programmes, in developed countries and other developing countries

4.b.1

Volume of official development assistance flows for scholarships

4.c

By 2030, substantially increase the supply of qualified teachers, including through international cooperation for teacher training in developing countries, especially least developed countries and small island developing States

4.c.1

Proportion of teachers with the minimum required qualifications, by education level

Goal 8

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

8.1

Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countries

8.1.1

Annual growth rate of real GDP per capita

8.2

Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

8.2.1

Annual growth rate of real GDP per employed person

8.3

Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

8.3.1

Proportion of informal employment in total employment, by sector and sex

8.4

Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead

8.4.1

Material footprint, material footprint per capita, and material footprint per GDP

8.4.2

Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

8.5

By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value

8.5.1

Average hourly earnings of female and male employees, by occupation, age and persons with disabilities

8.5.2

Unemployment rate, by sex, age and persons with disabilities

8.6

By 2020, substantially reduce the proportion of youth not in employment, education or training

8.6.1

Proportion of youth (aged 15-24 years) not in education, employment or training

8.7

Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its forms

8.7.1

Proportion and number of children aged 5‑17 years engaged in child labour, by sex and age

8.8

Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment

8.8.1

Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant status

8.8.2

Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant status

8.9

By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products

8.9.1

Tourism direct GDP as a proportion of total GDP and in growth rate

8.9.2

Employed persons in the tourism industries

8.10

Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all

8.10.1

(a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adults

8.10.2

Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service provider

8.a

Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-Related Technical Assistance to Least Developed Countries

8.a.1

Aid for Trade commitments and disbursements

8.b

By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

8.b.1

Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

Goal 11

Make cities and human settlements inclusive, safe, resilient and sustainable

11.1

By 2030, ensure access for all to adequate, safe and affordable housing and basic services and upgrade slums

11.1.1

Proportion of urban population living in slums, informal settlements or inadequate housing

11.2

By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons

11.2.1

Proportion of population that has convenient access to public transport, by sex, age and persons with disabilities

11.3

By 2030, enhance inclusive and sustainable urbanization and capacity for participatory, integrated and sustainable human settlement planning and management in all countries

11.3.1

Ratio of land consumption rate to population growth rate

11.3.2

Proportion of cities with a direct participation structure of civil society in urban planning and management that operate regularly and democratically

11.4

Strengthen efforts to protect and safeguard the world’s cultural and natural heritage

11.4.1

Total per capita expenditure on the preservation, protection and conservation of all cultural and natural heritage, by source of funding (public, private), type of heritage (cultural, natural) and level of government (national, regional, and local/municipal)

11.5

By 2030, significantly reduce the number of deaths and the number of people affected and substantially decrease the direct economic losses relative to global gross domestic product caused by disasters, including water-related disasters, with a focus on protecting the poor and people in vulnerable situations

11.5.1

Number of deaths, missing persons and directly affected persons attributed to disasters per 100,000 population

11.5.2

Direct economic loss attributed to disasters in relation to global domestic product (GDP)

11.5.3

(a) Damage to critical infrastructure and (b) number of disruptions to basic services, attributed to disasters

11.6

By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management

11.6.1

Proportion of municipal solid waste collected and managed in controlled facilities out of total municipal waste generated, by cities

11.6.2

Annual mean levels of fine particulate matter (e.g. PM2.5 and PM10) in cities (population weighted)

11.7

By 2030, provide universal access to safe, inclusive and accessible, green and public spaces, in particular for women and children, older persons and persons with disabilities

11.7.1

Average share of the built-up area of cities that is open space for public use for all, by sex, age and persons with disabilities

11.7.2

Proportion of persons victim of non-sexual or sexual harassment, by sex, age, disability status and place of occurrence, in the previous 12 months

11.a

Support positive economic, social and environmental links between urban, peri-urban and rural areas by strengthening national and regional development planning

11.a.1

Number of countries that have national urban policies or regional development plans that (a) respond to population dynamics; (b) ensure balanced territorial development; and (c) increase local fiscal space

11.b

By 2020, substantially increase the number of cities and human settlements adopting and implementing integrated policies and plans towards inclusion, resource efficiency, mitigation and adaptation to climate change, resilience to disasters, and develop and implement, in line with the Sendai Framework for Disaster Risk Reduction 2015-2030, holistic disaster risk management at all levels

11.b.1

Number of countries that adopt and implement national disaster risk reduction strategies in line with the Sendai Framework for Disaster Risk Reduction 2015–2030

11.b.2

Proportion of local governments that adopt and implement local disaster risk reduction strategies in line with national disaster risk reduction strategies

11.c

Support least developed countries, including through financial and technical assistance, in building sustainable and resilient buildings utilizing local materials

11.c.1

Total official development assistance and other official flows in support of urban infrastructure or urban infrastructure projects, by sector

Goal 16

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

16.1

Significantly reduce all forms of violence and related death rates everywhere

16.1.1

Number of victims of intentional homicide per 100,000 population, by sex and age

16.1.2

Conflict-related deaths per 100,000 population, by sex, age and cause

16.1.3

Proportion of population subjected to (a) physical violence, (b) psychological violence and/or (c) sexual violence in the previous 12 months

16.1.4

Proportion of population that feel safe walking alone around the area they live after dark

16.2

End abuse, exploitation, trafficking and all forms of violence against and torture of children

16.2.1

Proportion of children aged 1–17 years who experienced any physical punishment and/or psychological aggression by caregivers in the past month

16.2.2

Number of victims of human trafficking per 100,000 population, by sex, age and form of exploitation

16.2.3

Proportion of young women and men aged 18–29 years who experienced sexual violence by age 18

16.3

Promote the rule of law at the national and international levels and ensure equal access to justice for all

16.3.1

Proportion of victims of (a) physical, (b) psychological and/or (c) sexual violence in the previous 12 months who reported their victimization to competent authorities or other officially recognized conflict resolution mechanisms

16.3.2

Unsentenced detainees as a proportion of overall prison population

16.3.3

Proportion of the population who have experienced a dispute in the past two years and who accessed a formal or informal dispute resolution mechanism, by type of mechanism

16.4

By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime

16.4.1

Total value of inward and outward illicit financial flows (in current United States dollars)

16.4.2

Proportion of seized, found or surrendered arms whose illicit origin or context has been traced or established by a competent authority in line with international instruments

16.5

Substantially reduce corruption and bribery in all their forms

16.5.1

Proportion of persons who had at least one contact with a public official and who paid a bribe to a public official, or were asked for a bribe by those public officials, during the previous 12 months

16.5.2

Proportion of businesses that had at least one contact with a public official and that paid a bribe to a public official, or were asked for a bribe by those public officials during the previous 12 months

16.6

Develop effective, accountable and transparent institutions at all levels

16.6.1

Primary government expenditures as a proportion of original approved budget, by sector (or by budget codes or similar)

16.6.2

Proportion of population satisfied with their last experience of public services

16.7

Ensure responsive, inclusive, participatory and representative decision-making at all levels

16.7.1

Proportions of positions in national and local institutions, including (a) the legislatures; (b) the public service; and (c) the judiciary, compared to national distributions, by sex, age, persons with disabilities and population groups

16.7.2

Proportion of population who believe decision-making is inclusive and responsive, by sex, age, disability and population group

16.8

Broaden and strengthen the participation of developing countries in the institutions of global governance

16.8.1

Proportion of members and voting rights of developing countries in international organizations

16.9

By 2030, provide legal identity for all, including birth registration

16.9.1

Proportion of children under 5 years of age whose births have been registered with a civil authority, by age

16.10

Ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements

16.10.1

Number of verified cases of killing, kidnapping, enforced disappearance, arbitrary detention and torture of journalists, associated media personnel, trade unionists and human rights advocates in the previous 12 months

16.10.2

Number of countries that adopt and implement constitutional, statutory and/or policy guarantees for public access to information

16.a

Strengthen relevant national institutions, including through international cooperation, for building capacity at all levels, in particular in developing countries, to prevent violence and combat terrorism and crime

16.a.1

Existence of independent national human rights institutions in compliance with the Paris Principles

16.b

Promote and enforce non-discriminatory laws and policies for sustainable development

16.b.1

Proportion of population reporting having personally felt discriminated against or harassed in the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law

SDG 14 targets covered

Name	Description

Deliverables & Timeline

30 September, 2030

By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

Resources mobilized

In-kind contribution

Grants donated for growth and development

Financing (in USD)

Funding created to continue to spread brand awareness

Other, please specify

Support from various oragizations

Partnership Progress

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False

Feedback

Action Network

Timeline

14 June 2014 (start date)

30 September 2030 (date of completion)

Entity

N/A

SDGs

4 8 11 16

Region

North America

Geographical coverage

Newark, New Jersey

Other beneficiaries

The Passionate Rebel brand's fusion of fashion with its educational and community-focused initiatives demonstrates how a lifestyle brand can be a vehicle for social change and personal empowerment. The clothing serves a visible representation of its mission, with the profits and brand recognition supporting its educational outreach to uplift and benefit community members and youth, both locally/globally seeking inspiration, opportunities, and striving to tap into their inner Passionate Rebel.

More information

www.passionaterebel.net

Countries

Saudi Arabia

United States of America

Contact Information

Warith Jumuah, Founder/CEO

passionaterebelllc@gmail.com